Intro to Marketing

February 19-23, 2024

Lesson Plans

 

Monday-

NO SCHOOL (President’s day)

 

Tuesday-

We all Scream for Ice Cream Lab

*Students will be taste testing ice cream and writing about those experiences.  They will also have a worksheet where they are exploring each ice cream brand’s website and answering questions about he 4 P’s of marketing

 

Wednesday-

Students will finish up the worksheet (usually they don’t have time to finish it the day of the taste testing

 

Thursday-

Review for exam

*word search for extra credit

*Kahoot game

 

Friday-

Students will review briefly and then take exam

We will not start new content this day.  We will watch Shark Tank episode to finish out remaining class time.

 

Intro to Marketing

February 12-16, 2024

Lesson Plans

 

Monday-

Price comparison (food for thought)

Worksheet where students will look up specific items from a retail store to compare prices of items. 

 

Tuesday-

Have them read this article I printed off titled, ADVERTISING TO TEENS:  HOW BRANDS CAN CONNECT WITH A GENERATION THAT’S ALWAYS ON THEIR PHONES

Once they have read article, have them write ½-3/4 page (double spaced) paper as to how they are affected by advertisements from their phones.

First, give your opinion on how YOU think you are affected by advertisements (in general).  THEN, once you have answered that, answer the following questions, and incorporate these answers into your summary. Make sure it all flows and makes sense.  DO NOT number your answers.  It should all be in paragraph form.

Questions:

Where do they see most of advertisements? *be specific: which social media platform or TV, etc. 

Do they “act” on the advertisements or do they completely ignore them? And why do you act/ignore them?

Does it cause them to get spam from other advertisements if they were to act on the advertisement? Explain. 

How do they feel they are advertised to…too much or not enough?  Explain in detail.   

 

Wednesday- PRODUCT

Students will start new PPT and notetaker over PRODUCT

Once finished with notetaker, students will do Product comparison worksheet where they will find a name brand product and find one that is off brand but looks very similar to the brand name one (ex: color of container/font/size/etc.)

 

Thursday- PLACE

Students will do notetaker and PPT

Coke Campaign video and questions

*Now that we have covered all 4 P’s, we will add them all together and see how you would create a product.

*Do Teenage strategy activity: students are given a task that a company wants a new fruit/veggie juice to target teenagers.  See worksheet example and answer questions. (If time permits)

 

Friday-

Finish teen strategy activity (if needed)

ACTIVITY about 4 P’s

We all scream for ice cream taste testing activity and worksheet

• Entire class will be given 3-4 different brands of ice cream to taste. They will rate them based on these following criteria:
  • Taste
  • Creamy/consistency
  • Chucks or no chunks
  • Rate ice cream 1-4
    • 1: least favorite
    • 2: okay
    • 3: really good
    • 4: absolute favorite
  • They will also fill out the document where they have to look up the different ice cream brands and answer questions in regard to the 4 P’s of marketing

 

 

 

 

 

 

 

Intro to Marketing

February 5-9, 2024

Lesson Plans

 

Monday-

Start new topic:  PROMOTION

Watch video about what “not” to do

• https://www.youtube.com/watch?v=MfgZNSJKH4Q

Talk about how tv advertisements are all part of the promotion segment of the 4 P’s. 

Students will do PPT and notetaker

*In PPT, it talks about billboards.  We will show the students examples of multiple billboard designs to lead into their next activity.

Students will then take their new water bottle design and create their own billboard designed around their water bottle label. 

*They have the option to cut out their label design and use as part of billboard or they can get creative and start from scratch.

 

This will take remainder of class period and bleed into the next day’s activity.

 

Tuesday-

Students will finish up their billboard design.

*IF extra time is remaining, have students look up 4 different billboard companies and see how much it would cost for them to advertise their water company on their billboard.  Create a chart in Word showing the different prices/companies.

TURN IN for project grade.

 

Wednesday-

Finish up the billboard drawing activity

 

 

Thursday-

• Start new topic: PRICE
• Pricing gallery walk-thru activity (students answer 7 questions on their own piece of paper. They will walk around room to the different questions posted around the room regarding pricing)
• do the Price PPT and notetaker
• Teenage strategy activity about Pens
• George activity (titled price handout)

 

Friday-

We will be doing a name brand vs off brand comparison and price comparison. 

Students will be given 5 different products to blindly taste test.

They must decide (based on taste along) which they think is brand name and which one is off brand.  Once we taste everything and rate it, the students will then be given the prices of each product to see the price difference.  How much do they save by buying the off brand, etc. 

 

 

 

Intro to Marketing

January 29-February 2, 2024

Lesson Plans

 

Monday-

• TV analysis
  • Watch 5 different youtube videos
    • Lebron james video
    • Fruit loops video
    • Drake sprite video
    • Mario got milk video
    • Verizon wireless test man launch video
  • Students will fill out worksheet for TV analysis and then they will do the Summary paragraph about commercials

 

Tuesday-

Students finished up their TV Analysis work and took a quiz over TV analysis vocabulary terms

Discussed their worksheet answers from the TV analysis homework

 

Wednesday-

• Hot, Hot, Hot items (have 6 popular items pictured around the room, have them divide into groups and make a list of why those items appeal to teens and why they would want to buy them
• Marketing mix notetaker and PPT
• Do the cake mix illustration visual

 

Thursday-

Students were given the label creation activity where students created their own water bottle label (based on water brand that was given to them:  Waterpure)

 

Friday:

Students took the entire class to finish up their water bottle label creation.  Make sure they take a picture of it and turn it in on teams on the correct document.

These will be judged, and a winner will be announced on Thursday.

 

 Intro to Marketing 

January 24-26, 2024

Lesson Plans

 

Monday-NO SCHOOL (SNOW)

Tuesday- NO SCHOOL (SNOW)

Wednesday-NO SCHOOL (SNOW)

Thursday-

finished their 4 P's magazine worksheet

4 P's Columns worksheet

 

Friday-

Shark Tank Vocabulary Activity 

  

Intro to Marketing

January 8-12, 2024

Lesson Plans

 

Monday-

• TV analysis
  • Watch 5 different YouTube videos
    • Lebron James video
    • Fruit loops video
    • Drake sprite video
    • Mario got milk video
    • Verizon wireless test man launch video
  • Students will fill out worksheet for TV analysis and then they will do the Summary paragraph about commercials

 

Tuesday-

• Hot, Hot, Hot items (have 6 popular items pictured around the room, have them divide into groups and make a list of why those items appeal to teens and why they would want to buy them
• Marketing mix notetaker and PPT
• Did the cake mix illustration?

 

Wednesday-

Students were given the label creation activity where students created their own water bottle label (based on water brand that was given to them:  Waterpure)

 

Thursday:

Students took the entire class to finish up their water bottle label creation.  Make sure they take a picture of it and turn it in on teams on the correct document.

These will be judged, and a winner will be announced on Thursday.

 

Friday:

We will start new PPT over PRODUCT

Students will do PPT with notetaker

If you get finished in time, you can start the product comparison activity where they pick a name brand and off brand item of the same thing (ex: laundry detergent) and answer 9 questions about what they saw. 

*Talk about how people copy new product ideas to make it their “own” by just changing a few things about the packaging/name/etc.  They change it just enough not to be considered copyright. 

 

 

 

 

Intro to Marketing

January1-5, 2024

Lesson Plans

 

Monday-

NEW YEAR’S DAY  No school

 

Tuesday-

No School

 

Wednesday-

• Pass out paperwork
• Course guide/standards
• About Me paper for students/information sheet
• Play human bingo
• PPT about myself
• Tell about safety test

 

Thursday-

• Take up paperwork
• Review for safety test
• Take safety test/correct if needed
• Make sure everyone knows how to work teams. Show them we will use class notebook

 

Friday-

Take up paperwork

• Due 4 P’s Lemonade stand activity
• 4 P’s magazine activity
• 4 P’s column worksheet

 

 

Intro to Marketing 

December 11-15, 2023

Lesson Plans

 

Monday:

Class review for final

Students will have a study guide

 

Tuesday:

We will go over review and make sure everyone is on the same page

 

Wednesday:

Reward students for winning door contest 

 

Thursday:

Review one last time

 

Friday:

FINAL

 

 

Intro to marketing

December 4-8, 2023

Lesson Plans

 

Monday-standard 3 (time management)

• Introduce funny time management clip: https://www.youtube.com/watch?v=rRCTF5Mc2Xg
• Ask students to informally evaluate their best friend’s time management skills on a scale from 1 (being very poor) to ten (should be teaching others). Now tell students they are going to focus on their time management and organizational skills.
  • Have them do the time management survey
  • Review results for everyone
• Give out assignment “Life is a piece of Pie”
  • Have them turn it in Tuesday
• Have student read “Organized Student “article
  • Do GIST summary
• Do “How do I use my time” worksheet
  • Turn in

 

Tuesday-

standard 3 (teamwork)

• We will play games that all revolve around teamwork.
  • Make a loaded burger activity
    • Student will have a part of a burger taped to their back
    • Students can’t talk and have to make a loaded burger in correct order
  • Talking behind your Back game
    • Each person writes his/her name on a piece of paper lightly in pencil; then help one another tape the piece of paper on each persons back (NAME NOT SHOWING). Using (washable) markers, each person must go around the room and write something about that person on their back. (Participants need to be instructed that the comment must be positive - funny is okay too, but keeping the messages positive is essential.) The leader then removes all the papers and lays them out for everyone to view. How well do you think you know yourself or what others think about you? What would they say behind YOUR back? After reading them, participants may predict which one they think may have been on their back. Then, everyone can turn them over and find their own, and hopefully keep it, feeling great about what others had to say about them “behind their back”.
  • Being observant
    • Student will get a partner and stand back to back
    • Each will have a pad of paper and number 1-10
    • These questions will be asked out loud and they must answer individually about their partner
      • Is your partners ears pierced?
      • What color is their hair?
      • What is your partners name?
      • Are they left or right handed?
      • What color are their eyes?
      • Do they wear glasses?
      • Does your partner carry a backpack?
      • What color shirt are they wearing?
      • What color shirt are they wearing today?
      • Does your partner have siblings?
    • The Name game

 

Wednesday-

Ethics in business

Students will start off by reading a bunch of posts/scenarios that have really happened that caused them to get fired from their current job.

WE will then transition into the Ethical dilemmas chat stations and students will answer a set of 7 questions about each set of scenarios

 

Thursday-

Social Media Ethics Questions and go over as a class

Then move into the “Building your own brand” PPT

*Student has a guide on what each slide should have and this will be a TEST grade

 

Friday-

Students will continue working on their PPT

 

Intro to Marketing

November 27-December 1, 2023

Lesson Plans

 

Monday-

Students will continue finalizing their board games

 

Tuesday-

Students will present their board games and the entire class will rotate through each other’s games (“grading” them with a score card each person will be given)

 

Wednesday-

Students will find a new folder in TEAMS titled:  Self Image

They will look at the Shield Examples first and see what I am wanting them to do

Then they will get the hard copy shield and start creating.  It MUST have color, all 4 boxes must have something in it.  Be super creative with the shield

 

 

Thursday-

Finish up the shield project (if you haven’t already)

Make sure the student takes a picture of their shield, uploads their picture to the MY SHIELD documents in TEAMS and Turn in hard copy to teacher

Now look at the Self Image word picture

Students will now get a piece of white printer paper and think of hundreds of word that describe them or relate to them or just words they like that is “them” (PG please 😊)

Spend the next two days creating that

*They will also take a picture of this and upload it to the MY image design document in TEAMS

*have them turn in hard copy to teacher

 

Friday-

Continue work on the drawing they started Tuesday

Turn in when finished

 

 

 

Intro to Marketing

November 20-November 24, 2023

Lesson Plans

 

Monday-

Students will continue working on their marketing board games

 

Tuesday-

Students will be working on finalizing their board games

 

Wednesday-

THANKSGIVING BREAK

 

Thursday-

THANKSGIVING BREAK

 

Friday-

THANKSGIVING BREAK

 

Intro to Marketing

November 13-17, 2023

Lesson Plans

 

Monday-Standard 9 (business cycle)

• Intro: students will have a list of lots of phrases about the business cycle and they have to divide them into the right category BEFORE we discuss anything about the topic
• Once finished, we will lead into a discussion about what the business cycle is
• Take notes over topic with PPT and notetaker
• Students will create infographic of what the business cycle is

 

Tuesday-

Finish up the infographic from day before (shouldn’t take really long)

Start standard 16

• Fixed and variable expenses
• Ask students “what are some things your family spends money on?”
  • Write answer on board
• Then do powerpoint over fixed and variable expenses
  • Students will have notetaker
• Do quick little worksheet over fixed, variable, and irregular expense

Wednesday-standard 16 (fixed and variable expenses)

• Hand out a blank check to class. Tell them that they must write a check to Wal-mart for a purchase they made today.  They spent $63.92 on 11/16/18. 
  • Get with shoulder partner and work together to “work out” problems/questions they have
• Once they have filled it out have class turn it in.
• Then recap yesterday’s lesson about fixed and variable expenses and how they will have to learn how to properly pay for the items we talked about yesterday.
• Show powerpoint over check writing. Have students take some note
• Once finished with that, take them to website http://www.checkright.org/practice.aspx?lang=eng&ch=01
• Let them fill out checks online
• Once they have done this we will then go over how to record in checkbook balance
• Go over how students should sign name (everyone practices cursive signature)
• Deposit slips
• Then give students the worksheet activity
• At end of class give back first check they wrote and have them write a new one correctly, if they didn’t do it right the first time

 

Thursday- Students will start their creation of their board game

Will show examples of what has been created in the past

They will have a rubric to follow in relation to what all components it needs to have, etc.

 

Friday-

Continue working on board game with groups

 

Intro to Marketing

November 6-10, 2023

Lesson Plans

 

Monday-

Students will watch the movie “The Founder”.  Based on a true story about how McDonald’s got their start. 

Students will answer questions as the movie goes along.

 

Tuesday-

Students will finish the movie and questions.

They will then do a write-up about their knowledge over business ownership.

        *Can they name the different types

        *What is “special” about each one

        *What could you learn from a local business owner vs someone who owns a franchise? Is there a difference between those two owners? 

 

Wednesday-

• Start watching the video from PBS “the persuaders”
  • FRONTINE takes an in-depth look at the multi-billion-dollar persuasion industries of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little understood techniques of public relations to make sure their messages come from sources we trust; marketers are crafting messages that resonate with an increasingly cynical public.
• This video ties into our recent topic about market research
• Students will have questions to answer about this video

 

Thursday-

Finish watching PBS persuaders and answer the rest of the questions.  Student then has to write a small paper about what they just learned/watched

Turn in paper for grade

 

Friday-

NO SCHOOL (Veteran’s Day)

 

Intro to Marketing

October 30-November 3, 2023

Lesson Plans

 

Monday-

Students continued working on their franchise PPT

 

Tuesday-

HALLOWEEN PARTY

 

Wednesday-

Students finalized and got their PPT added to teams so we could start presenting

 

Thursday-

Presented PPT’s

Students also got permission form to watch The Founder (a true story based on how McDonald’s got their start)

 

Friday-

Presented PPT’s

 

 

Sub Plans for Tuesday, Wednesday, Thursday, and Friday,

October 24-27, 2023

 

1^st block: PLANNING

2^nd block: Marketing and Management 1

3^rd block: Yearbook

4^th block: Senior seminar

5^th block: Intro to Marketing

 

***Each block will be required to put their cell phones in their designated drawer in front of my desk.  They all know where their phones are to go.  I usually don’t let them have them back till about 5-10 minutes before class is over. 

 

 

2^nd block Marketing and Management 1

(below is Tuesday-Friday’s Marketing and Management 1

assignments for 2nd block)

 

Tuesday: October 24^th       

 

Standard 15 US Protectionism           

Students have been shared a new folder titled US Protectionism. 

Open the document titled “Protectionism Assignment.”

• Students will be given an article they are to read in the teams assignment (all the info they need is in the folder in teams)
  • https://www.bbc.com/news/world-43512098

What is US Protectionism?

Go to the website below.

https://www.bbc.com/news/world-43512098

On you own paper write #1-7 and answer questions.

Once you have finished reading article, go back and write down what is a:

• Trade War
• Tariff
• Trade Deficit
• Protectionism
• How do tariff’s effect me?
• How do you feel about free trade?
• What changes would you make if you were the President?

 

• https://www.youtube.com/watch?v=Ny6kCk2Q6So Have them then click on the assignment titled “US protectionism Youtube video” and Watch the youtube video individually on their own computer titled Exports and Imports | Protectionism, Tariffs and Who Benefits From Them   (I have headphones in the tall single black cabinet…they should know where they are and are welcome to use as long as they put them back when finished).

 

• Once finished with that, have them click on the assignment titled: “North American Free Trade Agreement”

They will look up what that means on google and answer the questions in the assignment. 

 

Wednesday, October 25^th

STUDENTS ARE GOING TO BE DOING THEIR WORKKEYS WEDNESDAY HANDOUT.  THE STUDENTS KNOW WHERE THEIR HANDOUTS ARE (BEHIND MY DESK AND ON TOP OF BLACK FILING CABINET) GIVE OUT (OR HAVE STUDENT HAND OUT AND YOU WILL SET A TIMER 15 MINUTES AND THEY WILL WORK ON AS MUCH AS THEY CAN DURING THAT TIME.  ONCE FINISHED, TAKE THEM BACK UP AND PUT ON FILING CABINET WHERE YOU GOT THEM.

In the US Protectionism folder, have them click on the assignment titled “assignment” They will be writing a short paper over the information on the team’s assignment.  Have them write it in Word, then attach the document underneath the assignment directions.  MUST FOLLOW DIRECTIONS.

If they finish this quickly, have them open up the new Teams folder titled:  Types of Promotion

They will do the PPT and notetaker.

 

Thursday, October 26^th

Make sure they have the PPT and notetaker done from the day before.  Once finished with that, have them click on the new assignment titled: “Assignment and Rubric for email activity.”

They will follow the directions exactly and they will be composing an email to a client (it tells them exactly what to do at top of document). 

 

Students will then click on their next assignment titled “Digital Sales Promo Worksheet”.  They will complete this entirely (If they don’t finish today, they can work on it briefly Friday. 

 

Friday, October 27^th

Students will work on Digital sales promo worksheet assignment (If they didn’t finish it from day before).  Make sure every box is filled out.  I will count off points if it’s not all completed.

 

Finally, you can gauge where they are at (homework wise) but if they get everything done quickly, I have 2 articles for them to read and summarize.

 

If they are really working hard and aren’t close to being finished, only give them 1 article (or if you see they truly are trying to finish up the work from days before, let me do that).

Otherwise, if they are sitting idol, give them the articles.  The handouts explain what they are to do. 

 

3^rd block:  Yearbook

Sara’s sub will be in there each day.  Do not worry about going over there.  Enjoy a few second.  😊

 

 

4^th block: Senior Seminar

Tuesday, October 24-Friday, October 27

Students will get on teams and open the new assignment titled Soft Skills Workbook.  They are to work on this the entire week.  Make sure they are filling out all blanks and not skipping over pages.  They will not get credit if it’s not done correctly.

This group may need lots of help focusing.  They seem to be chatty.  This is only their 2^nd week with me.

 

 

5^th block:  Intro to Marketing

Tuesday, October 24

Students will start working on their franchise PPT.  They will have already picked what franchise they want to research.  I will send their requirements in a teams folder in the Business Ownership folder.  The document they need to look at is the last document in that folder.  It’s titled “Franchise PPT
(they will have this twice in their folder but they need to open the one that has directions at the very top that start with:

** All of this information that I want on this PPT presentation does NOT need to be crammed onto 5 slides. Please make one slide for each bullet.  You will be working on this PPT for almost 5 days so we expect AMAZING presentations and information (especially since you have so long to work).  NO one will be doing the same food franchise so everyone will be working individually on this project.

 

MAKE SURE EVERYONE HAS THE CORRECT ONE OPENED.  VERY IMPORTANT. 

 

Wednesday, October 25

Students are going to be doing their work keys Wednesday handout.  the students know where their handouts are (behind my desk and on top of black filing cabinet) give out (or have student hand out and you will set a timer 15 minutes and they will work on as much as they can during that time.  Once finished, take them back up and put them on the filing cabinet where you got them.

 

ONCE they are finished with this, please have them start working again on their franchise PPT.  They are to work individually.  They can listen to music if they want to as long as it is not a distraction to anyone else or to you. (that means they can have their phones)

 

Thursday, October 26^th:

Continue working on Franchise PPT

 

Friday, October 27^th:

Continue working on Franchise PPT

*Tell them they will have Monday also to finalize everything and on Monday at the end of class, will need to have it completely done.   

 

 

 

 

 

 

Intro to Marketing

October 16-20, 2023

Lesson Plans

 

Monday- Standard 7 (natural, labor, capital, and entrepreneurial)

• Go over 4 major functions of business on ppt
• Introduce lesson by having pictures posted all over the room and have students stand by the one they think is the most important in the factors of production (even though they really don’t know what they mean at that point)
• Once they have all picked a picture/word, we will discuss why they picked the image they did
• Have them sit down and place candy bar on desk
  • Discuss how you must have all the factors (just like the marketing mix =cake mix example) for everything to work together
  • Take notes from PowerPoint
• This lesson you will place a mini-candy bar on the desk of each student Ask the student not to eat or touch candy bar. Discuss everything that went into making that candy bar (ex: sugar, machinery, electricity, gas, trucks to haul candy to the stores, etc) Explain the 4 factors of production: land, labor, entrepreneurship, capital. 
  • Instruct students to draw timeline of the creation of the candy bar on a white sheet of paper, from the idea to the moment it landed on the student’s desk. Ask them to use one color for each factor of production.  Students can eat once finished. 

 

 

Tuesday-

• Introduce business ownership
  • We will play the price is right game to introduce the different types of ownership
• Give them the business ownership assignment (due next week)
• Start taking notes from PPT over business ownership

 

Wednesday-

• Start watching the video from PBS “the persuaders”
  • FRONTINE takes an in-depth look at the multi-billion-dollar persuasion industries of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little understood techniques of public relations to make sure their messages come from sources we trust; marketers are crafting messages that resonate with an increasingly cynical public.
• This video ties into our recent topic about market research
• Students will have questions to answer about this video

 

Thursday-

• finish the video and do the following below:
• Finish watching the Persuaders video and students will turn in their questions they answered about the video
• Students are now to write 3/4 page about why they think we have become numb to advertisements and how they (marketers) could “fix” the problem. What things could they do to market to teens?  Is there an answer for this problem?  Do you think the marketers will stop advertising?  Why/Why not?

 

Friday-Standard 9 (business cycle)

• Intro: students will be given a slip of paper (with different descriptions of different phases of the business cycle…they don’t know what they mean) and have to get/stand in the correct category
• We will lead into discussion about what the business cycle is
• Take notes over topic with PPT and notetaker
• Students will create infographic of what the business cycle is

Time permitting, we will conduct research to learn about people’s lives during the great depression.  They will write about what a high school student’s lives would look like during that time.  Encourage to be as specific as possible about their daily lives

 

 

 

Intro to Marketing

October 2-6, 2023

Lesson Plans

 

Monday:

Students will do a handout titled Business Profile

They will have a partner and they must work together to create a business:  They will tell:

        What type of business

        Products/services provided

        How are employees organized?

        What departments are necessary for the business?

        Describe the marketing functions

        Finance and accounting functions

 

Tuesday-Friday: Standard 22

 

WE will start by watching a video from youtube

How to Do Market Research! https://www.youtube.com/watch?v=b-hDg7699S0

Students will watch PPT over market research (they won’t take notes, just listen)

We will do the critical thinking activity about market research

Market research introduction-tell students they can get paid for helping with market research for certain businesses/companiehttp://surveysatrap.com/paid-surveys-teens-10-legit-free-sites-make-money/

http://www.getpaidsurveys.com/teen-surveys/

Show students websites where they can get paid to take surveys

Give assignment

Students will do this assignment in groups of 2

They will be assigned a marketing research topic:

Switching to a 4 day school week

1 hour lunch period

Changes to our school to be a “uniform” wearing school Change to our school calendar to be a year round school

Give student rubric to show what is required

They will define the problem being researched

Design a survey instrument

Collect and tabulate data/interpret findings

Make recommendations for solving the problem

Will create a detailed write-up on the information they are researching

Students will now get in “research” mode and start figuring out/discussing their topic

Figure out game plan

Students will be creating a PPT over all the given information they are researching

Creating a survey to give out to classmates

 

Directions:

 

You will define the problem being researched

 

Design a survey (must be typed and at least 10 questions about your topic)

**Once created, you will share questions with Mrs. Clouse and she will print off to give out to peers

 

You will then hand out your survey to at least 40 people

 

Collect and tabulate results

 

Create a chart with the information

 

Make recommendations for solving the problem

 

 

 

 

 

 

Intro to Marketing

September 25-29, 2023

Lesson Plans

 

Monday-standard 22 market research

 

• Students will open up in class notes their defining market research #1 and #2
  • They will read chapter and find definitions (titled #1 Defining Market Research Chapter and #2 Types of Marketing Research)
  • They will then do the vocabulary definitions for both #1 and #2 titled: #1 Vocabulary for Defining Market Research and #2 Vocabulary for types of marketing research
  • When they finish they will do the Assess for understanding #1 and 2

 

Tuesday-

Students will read an article titled:  Why is market research so important

They will do a GIST summary over that article

Students will then read another article titled: 6 famous brands that depend of market research

They will do a GIST summary over that article

 

Wednesday:

• Students will 6 products on Amazon they are interested in-trying to make each product different.  Ex:  don’t pick all make-up products or electronic items (it could be something you already own, have used before or something you have your eye on). 
• They will then go to the comments section of the product you selected
•  You will then find things that customers commented about that they would change, like to see differently, the price of the product is too high/low, the quality of the products, complaints about the product, things that broke easily, product caused harm, etc.
• You will list those things you see about the product in a bulleted form

 

Please list your information below as follows: (use the same format)

 

 

1. Product you selected/researched & Picture of item
2. Price it is sold for
3. All the things you find that would be beneficial to the market research dept. (pretend you are the person who created this product: essentially, make a list of all the things you would want to know people said about your product that could help you make it a better product for your customers)

 

 

 

 

 

 

Thursday: Standard 22

 

• WE will start by watching a video from youtube
• How to Do Market Research!
  • https://www.youtube.com/watch?v=b-hDg7699S0
• Students will watch PPT over market research (they won’t take notes, just listen)
• We will do the critical thinking activity about market research
• Market research introduction-tell students they can get paid for helping with market research for certain businesses/companies
• http://surveysatrap.com/paid-surveys-teens-10-legit-free-sites-make-money/
• http://www.getpaidsurveys.com/teen-surveys/
• Show students websites where they can get paid to take surveys
• Give assignment
  • Students will do this assignment in groups of 2
  • They will be assigned a marketing research topic:
    • Switching to a 4 day school week
    • 1 hour lunch period
    • Changes to our school to be a “uniform” wearing school
    • Change to our school calendar to be a year round school
  • Give student rubric to show what is required
  • They will define the problem being researched
  • Design a survey instrument
  • Collect and tabulate data/interpret findings
  • Make recommendations for solving the problem
  • Will create a detailed write-up on the information they are researching
• Students will now get in “research” mode and start figuring out/discussing their topic
• Figure out game plan
• Students will be creating a PPT over all the given information they are researching
  • Creating a survey to give out to classmates

 

Directions:

 

You will define the problem being researched

 

Design a survey (must be typed and at least 10 questions about your topic)

**Once created, you will share questions with Mrs. Clouse and she will print off to give out to peers

 

You will then hand out your survey to at least 40 people

 

Collect and tabulate results

 

Create a chart with the information

 

Make recommendations for solving the problem

 

 

 

Friday:

Marketing Field Trip to Dollywood

 

 

 

Intro to Marketing

September 11-15, 2023

Lesson plans

 

Monday:

Finish up the market segmentation magazine activity

 

Tuesday:

Start material over branding, logos, strategic partnerships.

Students will do PPT and notetaker

Once finished, students will create a logo for a new company

*They will either choose Atlantic Bagel Company or Crowe Point Pizza

*They must come up with something original (I will show examples)

*They will turn in for grade (they should have time to do this in class but we will give extra time the next day to make sure everyone is finished up)

 

Wednesday

Finish up logo (if you didn’t get done from yesterday)

Logos with hidden messages website

*I like to show the students these logos since they are creative and lots of thought goes into them

 27 Famous Logos With Hidden Meanings (digitalsynopsis.com) https://digitalsynopsis.com/design/famous-brand-logos-hidden-meanings/

We will play kahoot game over logos (just google logo Kahoot in on their website)  *They love playing this one so most times, I’ll find multiple ones to play back to back

 

Thursday:

*Students will create their own “Branding” favorites

*They will find 15 of their favorite brand logos hey LOVE OR USE all the time (can be food/product/clothing/electronic/etc.)

*They will organize them on one sheet of white paper

*They will either trace or freehand the logos and arrange them however they want.  They must be colored.

I have examples to show them

 

Friday:

*IF we are in class at all, the students can finish up their brand logo drawing, but everyone may be released to work on Floats

 

 

 

 

Intro to Marketing

September 4-8, 2023

Lesson Plans

 

Monday-
NO SCHOOL (Labor Day)

 

Tuesday-

We all scream for ice cream activity

*Entire class will sample 4 different types of ice cream.  They will rate them based on the following criteria:

          Taste

          Creamy/consistency

          Chunks/no chunks

          Rate the ice cream 

                   1: least favorite

                   2: okay

                   3: really good

                   4: absolute favorite

They will fill out the document where they have to look up the different ice cream brands and answer questions in regard to all the 4 P’s of marketing

 

Wednesday:

Market segmentation PPT and notetaker

*Students will get a handout that they will fill out in detail about all the different market segments.  It is all info about THEM individually.

*Once everyone has them filled out, we will sort them and put them in a pile of “liked” things (such as hobbies/interests, books, etc.) 

*This will show the students how actual marketers categorize people (of course ours in on a small scale)

 

Thursday:

Class will get in teams of 2-3 and create a marketing segmentation magazine person with specific demographics, geographics, etc. given to them.

*Each group will be assigned their own scenario and they must create their “person” based on their information given.

 

Friday:

Finish up the magazine person

 

 

 

 

Intro to Marketing

August 28-September 1, 2023

Lesson Plans

 

Monday:

Do the taste testing activity

*Students will fill out worksheet in conjunction with activity about pricing and differences between name brand and off brand

• We all scream for Ice cream activity
  • Entire class will be given 3-4 different brands of ice cream to taste. They will rate them based on these following criteria:
    • Taste
    • Creamy/consistency
    • Chucks or no chunks
    • Rate ice cream 1-4
      • 1: least favorite
      • 2: okay
      • 3: really good
      • 4: absolute favorite
    • They will also fill out the document where they have to look up the different ice cream brands and answer questions in regard to the 4 P’s of marketing

 

Tuesday:

NEW TOPIC:  PLACE

Students will do notetaker and PPT

*Teenage strategy on teams activity (student has to market a new fruit juice to teens)

*Marketing case study: students have to create ways on different scenarios to advertise

 

Wednesday:

4 p’s of marketing mix: We all scream for ice cream activity

*Students will get to taste test 4 different ice creams.  They will then fill out a chart answering questions about all aspects of the 4 P’s of marketing

 

Thursday:

Finish up chart, if not finished from the day before

Review for test (jeopardy game or kahoot)

 

Friday:

Take Exam

*finish up any late/missing work they need to catch up on

 

Intro to Marketing

 August 21-25, 2023

Lesson Plans

 

Monday-

Start new topic:  PROMOTION

Watch video about what “not” to do

• https://www.youtube.com/watch?v=MfgZNSJKH4Q

Talk about how tv advertisements are all part of the promotion segment of the 4 P’s. 

Students will do PPT and notetaker

*In PPT, it talks about billboards.  We will show the students examples of multiple billboard designs to lead into their next activity.

Students will then take their new water bottle design and create their own billboard designed around their water bottle label. 

*They have the option to cut out their label design and use as part of billboard or they can get creative and start from scratch.

 

This will take remainder of class period and bleed into the next day’s activity.

 

Tuesday-

Students will finish up their billboard design.

*IF extra time is remaining, have students look up 4 different billboard companies and see how much it would cost for them to advertise their water company on their billboard.  Create a chart in Word showing the different prices/companies.

TURN IN for project grade.

 

Wednesday-

Finish up the billboard drawing activity

 

 

Thursday-

• Start new topic: PRICE
• Pricing gallery walk-thru activity (students answer 7 questions on their own piece of paper. They will walk around room to the different questions posted around the room regarding pricing)
• do the Price PPT and notetaker
• Teenage strategy activity about Pens
• George activity (titled price handout)

 

Friday-

We will be doing a name brand vs off brand comparison and price comparison. 

Students will be given 5 different products to blindly taste test.

They must decide (based on taste along) which they think is brand name and which one is off brand.  Once we taste everything and rate it, the students will then be given the prices of each product to see the price difference.  How much do they save by buying the off brand, etc. 

 

 

Intro to Marketing

August 14-18, 2023

Lesson Plans

 

Monday-

• TV analysis
  • Watch 5 different youtube videos
    • Lebron james video
    • Fruit loops video
    • Drake sprite video
    • Mario got milk video
    • Verizon wireless test man launch video
  • Students will fill out worksheet for TV analysis and then they will do the Summary paragraph about commercials

 

Tuesday-

• Students were given the Label Creation Activity where students created their own water bottle label (based on water brand that was given to them: Waterpure)
• They drew, colored and added this document to their teams class notebook account
• Student will work on entire class period

 

Wednesday-

• Students will finish up their label creation and turn in for a grade as well as being judged for the best design (student will get a gift card as a gift)
• Students do the Price PPT and notetaker
• Teenage strategy activity
• George activity (titled price handout)
• Pricing gallery walk-thru activity (student answers 7 questions)

 

Thursday-

• Promotion PPT and Notetaker
• Watched #likeagirl Always commercial on Youtube
  • https://www.youtube.com/watch?v=XjJQBjWYDTs
• Show the students the advertisements gone wrong
  • https://www.youtube.com/watch?v=MfgZNSJKH4Q
• Going back to their label creation, how do you think you could promote your new water you just created?
• Activity?

 

Friday-

• We will watch Shark Tank to introduce them to show and how they will start to understand some of their vocabulary they use on the show.

 

 

Intro to Marketing

August 7-11, 2023

Lesson Plans

 

Monday-

• Pass out paperwork
• Course guide/standards
• About Me paper for students/information sheet
• Play human bingo
• PPT about myself
• Tell about safety test

 

Tuesday-

• Take up paperwork
• Review for safety test
• Take safety test/correct if needed
• Make sure everyone knows how to work teams. Show them we will use class notebook

 

Wednesday-

Take up paperwork

• Due 4 P’s Lemonade stand activity
• 4 P’s magazine activity
• 4 P’s column worksheet

 

Thursday-

• TV analysis
  • Watch 5 different youtube videos
    • Lebron james video
    • Fruit loops video
    • Drake sprite video
    • Mario got milk video
    • Verizon wireless test man launch video
  • Students will fill out worksheet for TV analysis and then they will do the Summary paragraph about commercials

 

Friday

• Hot, Hot, Hot items (have 6 popular items pictured around the room, have them divide into groups and make a list of why those items appeal to teens and why they would want to buy them
• Marketing mix notetaker and PPT
• Did the cake mix illustration?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Intro to Marketing

April 3-7, 2023

Lesson Plans

 

Monday-

Students will be working on www.Banzai.com and will be working through modules based on financial education and digital citizenship.

 

Tuesday-

Students will continue to work on modules

 

Wednesday-

Finish working on modules

 

Thursday-

STEM day (all day activities)

 

Friday-

Good Friday NO SCHOOL

 

Intro to Marketing

March 27-30th 2023

Lesson Plans

 

Monday-Standard 15

• Game of Life
  • Divide students up into groups and play the game that applies to our standard

 

Tuesday- Standard 15 (interest and savings)

• Students will learn about long term goals, short term goals and savings https://www.practicalmoneyskills.com/teach/lesson_plans/grades_9_12
• Students will begin by talking about their “bucket” list. They will write down 10 things they want to do/accomplish. 
• Once everyone has those written down, we will have everyone state 2 they are most passionate about.
  • While we are talking about these, I will be stressing how these are all short/long term goals and most of these require money and savings to be able to accomplish these things
• They will then be given a worksheet titled “Money Matters: Know the Lingo”
  • This worksheet has terms on it that gives them the definition of cost comparison, cost-benefit analysis, calculating future expenses, and budgeting. They will fill it out.
  • Once they have filled it out, they will now fill out “Money Matters: What would you do?”
  • IT talks about a scenario for buying a car, buying a cell phone plan and college.
  • Students take the information we have talked about and puts their knowledge to go use with this worksheet
• Reaching your goals worksheet

 

Wednesday

-15) Define and furnish examples of foundational financial concepts and terminology, including but not limited to financial statements, revenue, expenses, assets, liabilities, equity, net worth, profit, and net loss. Demonstrate financial literacy and quantitative reasoning when discussing these concepts in the context of business operations (for example, when interpreting a business’s financial plan). Apply basic numeracy skills to understand financial phenomena such as interest and savings.

 

• Finish talking about Money Matters and know the lingo.
• Start working on budgeting
  • Do budget busters: who’s breaking the bank handout
  • This teaches students where all their money goes and how you have to budget to know exactly where your cash is going
  • Students will be given worksheets and 3 different scenarios to answer budget questions about

 

Thursday-standard 1-23

• Students will create a marketing board game creation
• Students will be divided into groups of 2-4 students
• They will create a board game based on anything marketing related
• They must create rules, game pieces, actual board
• Must be a “working/playable” game

 

Friday-

• Finish working on board game
• Must have an “almost finished” product by end of class

 

 

 

 

Intro to Marketing

March 20-24, 2023

Lesson Plans

 

MONDAY:

Students will find a new folder in TEAMS titled:  Self Image

They will look at the Shield Examples first and see what I am wanting them to do

Then they will get the hard copy shield and start creating.  It MUST have color, all 4 boxes must have something in it.  Be super creative with the shield

 

TUESDAY:

Finish up the shield project (if you haven’t already)

Make sure the student takes a picture of their shield, uploads their picture to the MY SHIELD documents in TEAMS and Turn in hard copy to teacher

Now look at the Self Image word picture

Students will now get a piece of white printer paper and think of hundreds of word that describe them or relate to them or just words they like that is “them” (PG please 😊)

Spend the next two days creating that

*They will also take a picture of this and upload it to the MY image design document in TEAMS

*have them turn in hard copy to teacher

 

WEDNESDAY:

Continue work on the drawing they started Tuesday

Turn in when finished

 

THURSDAY:

Student will watch Shark Tank and fill out the paper in the Shark tank Folder in TEAMS

Titled:  Shark Tank 4/14

 

Friday-

Students will watch Job vs No Job and answer questions

 

Intro to Marketing

March 6-10, 2023

Lesson Plans

 

Monday-

Monday- New standard (career exploration)

Start new standard

Have students think about a career they are interested in

Have them research all about their career

Find out how much schooling you must attend (college, grad school, med school, etc.)

What school offers the course work

What skills are needed for that career

How much is the median salary?

Job description of career they selected

How in “demand” is that career *ex: nursing is a high demand field and has placement for a nurse almost anywhere)

How hard will it be to find work in our area (other areas)

Have them create a google slides/ppt with pictures on each slide

Must have a title slide with name and career selected

Must be at least 8-10 slides 

 

Tuesday-

Continue working on PPT

 

Wednesday

Continue working on PPT

 

Thursday-

New Standard: 3 (Professionalism)

Front desk unprofessional segment

https://www.youtube.com/watch?v=s3aRyP4aKg

Students will take notes from PPT over what professionalism is and key definitions about that topic

 

Friday-

Professionalism

Job or No Job

 

 

Intro to Marketing

February 27-March 3, 2023

Lesson Plans

 

Monday-standard 16

• Fixed and variable expenses
• Ask students “what are some things your family spends money on?”
  • Write answer on board
• Then do powerpoint over fixed and variable expenses
  • Students will have notetaker
• Do quick little worksheet over fixed, variable, and irregular expense

Tuesday- standard 16 (fixed and variable expenses)

• Hand out a blank check to class. Tell them that they must write a check to Wal-mart for a purchase they made today.  They spent $63.92 on 11/16/18. 
  • Get with shoulder partner and work together to “work out” problems/questions they have
• Once they have filled it out have class turn it in.
• Then recap yesterday’s lesson about fixed and variable expenses and how they will have to learn how to properly pay for the items we talked about yesterday.
• Show powerpoint over check writing. Have students take some note
• Once finished with that, take them to website http://www.checkright.org/practice.aspx?lang=eng&ch=01
• Let them fill out checks online
• Once they have done this we will then go over how to record in checkbook balance
• Go over how students should sign name (everyone practices cursive signature)
• Deposit slips
• Then give students the worksheet activity
• At end of class give back first check they wrote and have them write a new one correctly, if they didn’t do it right the first time

 

Wednesday-Thursday-Friday

-Have students read the article about entrepreneurship (10 Super Successful Cofounders And Why Their Partnerships Worked

• https://www.businessinsider.com/10-super-successful-cofounders-and-why-their-partnerships-worked-2011-6#jerry-yang-and-david-filo-10 and write 400 word paper using rubric as guide or https://www.entrepreneur.com/article/243099 (8 great entrepreneurial success stories)

Students will go to google

Type in 10 super successful co-founders and hit enter

Click on the first link and it will take you to the article below.

https://www.businessinsider.com/10-super-successful-cofounders-and-why-their-partnerships-worked-2011-6#jerry-yang-and-david-filo-10

 

Students will create a PowerPoint over the following:

Slide 1: Title (what business you chose & your name)

Slide 2: Year it was founded and name of founders

Slide 3: background of partners (education, friendship, complete strangers, etc.)

Side 4: how they started their business (did they have failures/successes early on, etc.)

Slide 5: Are they still involved in the business

Slide 6: How much money are they worth today

 

Friday-

Continue working on their PowerPoint and present

 

 

Intro to Marketing

February 20-24, 2023

Lesson Plans

 

Monday-NO SCHOOL

 

Tuesday-

Introduce business ownership

• We will play the price is right game to introduce the different types of ownership

• Give them the business ownership assignment (due next week)
• Start taking notes from PPT over business ownership

 

Wednesday-

• Do business ownership scenarios
• Franchise slideshow
  • Students will pick a business that is well known franchises
    • DQ, McDonald’s, Taco Bell, etc.
      • How much it costs to buy franchise
      • Where are they located
      • Where is the most successful franchise
      • What is the cost if the business fails
      • Pictures of inside/outside
      • Must be 6 slides

 

Thursday-Standard 10

• Students will finish up their franchise slideshows
• Each student will present their findings to the class

 

Friday

Present presentations

 

IF WE FINISH with presentations

Standard 9 (business cycle)

• Intro: students will be given a slip of paper (with different descriptions of different phases of the business cycle…they don’t know what they mean) and have to get/stand in the correct category
• We will lead into discussion about what the business cycle is
• Take notes over topic with PPT and notetaker
• Students will create infographic of what the business cycle is

Time permitting, we will conduct research to learn about people’s lives during the great depression.  They will write about what a high school student’s lives would look like during that time.  Encourage to be as specific as possible about their daily lives.

 

Intro to Marketing

February 13-17, 2023

Lesson Plans

 

Monday-Standard 22

Standard 6   Define the term marketing, and research the four major functions of business (production/procurement, marketing, management, finance and accounting)

• Student will be given a dry erase board OR WRITE THEIR ANSWERS IN THE COLLABORATION SPACE and they are then asked to describe what the term business means to them
• Class discussion
• We will then take notes from ppt
  • Students will have notetaker from PowerPoint
• Students will then fill out a worksheet on the life cycle of a product
  • They will determine if they are in the introduction stage, growth, maturity or decline stage
  • Once filled out, they will get with their shoulder partner and work as a team to come up with 2-4 more items that fit each cycle

 

Tuesday-Standard 7 (natural, labor, capital, and entrepreneurial)

• Go over 4 major functions of business on ppt (from yesterday)
• Introduce lesson by having pictures posted all over the room and have students stand by the one they think is the most important in the factors of production (even though they really don’t know what they mean at that point)
• Once they have all picked a picture/word, we will discuss why they picked the image they did
• Have them sit down and place candy bar on desk
  • Discuss how you must have all the factors (just like the marketing mix =cake mix example) for everything to work together
  • Take notes from PowerPoint
• This lesson you will place a mini-candy bar on the desk of each student Ask the student not to eat or touch candy bar. Discuss everything that went into making that candy bar (ex: sugar, machinery, electricity, gas, trucks to haul candy to the stores, etc) Explain the 4 factors of production: land, labor, entrepreneurship, capital. 
  • Instruct students to draw timeline of the creation of the candy bar on a white sheet of paper, from the idea to the moment it landed on the student’s desk. Ask them to use one color for each factor of production.  Students can eat once finished.  Fe

 

Wednesday-

• Introduce business ownership
  • We will play the price is right game to introduce the different types of ownership
• Give them the business ownership assignment (due next week)
• Start taking notes from PPT over business ownership

 

Thursday-

• Start watching the video from PBS “the persuaders”
  • FRONTINE takes an in-depth look at the multi-billion-dollar persuasion industries of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little understood techniques of public relations to make sure their messages come from sources we trust; marketers are crafting messages that resonate with an increasingly cynical public.
• This video ties into our recent topic about market research
• Students will have questions to answer about this video

 

Friday-

• finish the video and do the following below:
• Finish watching the Persuaders video and students will turn in their questions they answered about the video
• Students are now to write 3/4 page about why they think we have become numb to advertisements and how they (marketers) could “fix” the problem. What things could they do to market to teens?  Is there an answer for this problem?  Do you think the marketers will stop advertising?  Why/Why not?

 

 

 

Intro to Marketing

February 6-10, 2023

Lesson Plans

 

Monday-

• We will be talking about social media marketing
  • Have the students research #(hashtags) and the use of social media in today’s society for “advertising” purposes by reading the article at the top of the handout. Then do the handout and turn in
  • Have them do social media marketing word search and turn in

Tuesday-

• Ppt over social media marketing
• Hidden messages, logos
• Kahoot game
• Strategic partnerships

 

Wednesday-

 

• Students will open up in class notes their defining market research #1 and #2
  • They will read chapter and find definitions (titled #1 Defining Market Research Chapter and #2 Types of Marketing Research)
  • They will then do the vocabulary definitions for both #1 and #2 titled: #1 Vocabulary for Defining Market Research and #2 Vocabulary for types of marketing research
  • When they finish they will do the Assess for understanding #1 and 2

 

Thursday-

• WE will start by watching a video
• How to Do Market Research!
  • https://www.youtube.com/watch?v=b-hDg7699S0
• Students will watch PPT over market research (they won’t take notes, just listen)
• We will do the critical thinking activity about market research
• Market research introduction
• http://surveysatrap.com/paid-surveys-teens-10-legit-free-sites-make-money/
• http://www.getpaidsurveys.com/teen-surveys/
• Show students websites where they can get paid to take surveys
• Give assignment
  • Students will do this alone
  • They will be assigned a marketing research topic:
    • Demand for a longer school day to get off every Friday
    • 1 hour lunch period
    • Changes to our school to be a “uniform” wearing school
    • Change to our school calendar to be a year round school
  • Give student rubric to show what is required
  • They will define the problem being researched
  • Design a survey instrument
  • Collect and tabulate data/interpret findings
  • Make recommendations for solving the problem
  • Will create a detailed write-up on the information they are researching
• Students will now get in “research” mode and start figuring out/discussing their topic
• Figure out game plan
  • Creating that survey to give out to classmates

 

Friday-Standard 22

• Students will finalize all their findings and get results tallied up.
• Report on their findings.
• Discuss in class about what they realized about market research
• Start new material about life cycle of a product, time permitting

 

 

 

 

 

Intro to Marketing

January 30-February 3, 2023

Lesson Plans

 

Monday-

Market segmentation PPT and notetaker

Class will get in teams of 2 and create a marketing segmentation magazine person with specific demographics, geographics, etc.

 

Tuesday-

Finish up the magazine marketing segmentation activity

 

Wednesday-

Start material over branding, logos, strategic partnerships PPT and notetaker

Once finished, students will create a logo for a new company and turn in

 

Thursday-

• Finish Logo creation and turn in.

 

Friday-

• Have them read this article I printed off titled, ADVERTISING TO TEENS: HOW BRANDS CAN CONNECT WITH A GENERATION THAT’S ALWAYS ON THEIR PHONES

Once they have read article, have them write 1 paragraph (6 sentences) as to how they are affected by advertisements from their phones.

            Where they see most of them, do they “act” on the advertisements, do they completely ignore them, does it cause them to get spam from other advertisements and how do they feel they are advertised to…too much or not enough?

 

 

Intro to Marketing

January 23-27, 2023

Lesson Plans

 

Monday-

Finish you scream for ice cream activity

 

Tuesday-

Shark Tank vocabulary video activity

 

Wednesday-

Review for exam

Kahoot

Jeopardy game

 

Thursday-

• Look over material-review
• Take 4 P’s of marketing exam

 

Friday

Market segmentation PPT and notetaker

Class will get in teams of 2 and create a marketing segmentation magazine person with specific demographics, geographics, etc.

 

 

 

Intro to Marketing

January 16-20, 2023

Lesson Plans

 

Monday-

NO SCHOOL )MLK day)

 

Tuesday-

• Student will do share a coke assignment on teams
• Student will do teenage strategy assignment
• Promotion PPT and Notetaker
• Watched #likeagirl Always commercial on Youtube
  • https://www.youtube.com/watch?v=XjJQBjWYDTs

 

• Show the students the advertisements gone wrong
  • https://www.youtube.com/watch?v=MfgZNSJKH4Q

 

Wednesday-

• We all scream for Ice cream activity
  • Entire class will be given 3-4 different brands of ice cream to taste. They will rate them based on these following criteria:
    • Taste
    • Creamy/consistency
    • Chucks or no chunks
    • Rate ice cream 1-4
      • 1: least favorite
      • 2: okay
      • 3: really good
      • 4: absolute favorite
    • They will also fill out the document where they have to look up the different ice cream brands and answer questions in regard to the 4 P’s of marketing

 

Thursday-

• Student will take the rest of class to finish Ice cream 4 P’s worksheet

Review for exam

Do crossword and Kahoot game

 

Friday-

Exam over first section

 

 

 

Intro to marketing

January 9-13, 2023

Lesson Plans

 

 

Monday-

• TV analysis
  • Watch 5 different youtube videos
    • Lebron james video
    • Fruit loops video
    • Drake sprite video
    • Mario got milk video
    • Verizon wireless test man launch video
  • Students will fill out worksheet for TV analysis and then they will do the Summary paragraph about commercials

 

Tuesday-

• Hot, Hot, Hot items (have 6 popular items pictured around the room, have them divide into groups and make a list of why those items appeal to teens and why they would want to buy them
• Marketing mix notetaker and PPT
• Did the cake mix illustration?

 

Wednesday-

• Students do the Price PPT and notetaker
• Teenage strategy activity
• George activity (titled price handout)
• Pricing gallery walk-thru activity (student answers 7 questions)

 

Thursday-

• Students were given the Label Creation Activity where students created their own water bottle label (based on water brand that was given to them: Waterpure)
• They drew, colored and added this document to their teams class notebook account
• Student will work on entire class period

 

Friday-

• Students will finish up their label creation and turn in for a grade as well as being judged for the best design (student will get a gift card as a gift)
• Students will look over Place notes (highlighted areas only)
• Student will start marketing case study scenarios

 

 

Intro to Marketing

January 4-6, 2023

Lesson Plans

 

Monday-

• Pass out paperwork
• Course guide/standards
• About Me paper for students/information sheet
• Play human bingo
• PPT about myself
• Tell about safety test

 

Tuesday-

• Take up paperwork
• Review for safety test
• Take safety test/correct if needed
• Make sure everyone knows how to work teams. Show them we will use class notebook

 

Wednesday-

Take up paperwork

• Due 4 P’s Lemonade stand activity
• 4 P’s magazine activity
• 4 P’s column worksheet

 

 

FALL SEMESTER LESSON PLANS

 

Intro to Marketing

December 12-16, 2022

Lesson Plans

 

Monday-

Students will be finishing up a project and presenting

 

 

Tuesday-

Finish up presenting and Start reviews for finals

 

 

Wednesday-

Finals review

 

 

Thursday-FINALS

4,5,6^th blocks

 

 

Friday-

Will not have students in this class.  They are finished

 

Intro to Marketing

December 5-9, 2022

Lesson Plans

 

Monday-

Students will do a team building activity

*WE will put pieces of paper on each others back and everyone must write positive, uplifting words to describe that person

*Students will also have to do an activity where they have to use their communication skills and verbalize a drawing to their teammate and they have to draw it. 

 

Tuesday-

*Students will be working on Ethics in the workplace

They have been shared a folder in teams and they will be reading multiple scenarios and answering specific questions in relation to the scenario

*They have 2 separate assignments for this

 

Wednesday-

Students will continue working on Ethics in the workplace

Scenarios and we will discuss

 

Thursday-

Students will be discussing ethics and social media

Students will go around room to read different scenarios that got people fired from their jobs based on a social media post

They will then watch a youtube video and then doe a project over branding of themselves

 

Friday-

Students will continue working on their project

 

Intro to Marketing

November 28-December 2, 2022

Lesson Plans

 

Monday-standard 24

Students will start a new standard over ethics and social media

*Students will use the internet to research and respond to the questions on the social media ethics worksheet

*We will discuss questions

*Students will complete the Building your Personal Branding Project

          *The student will create a presentation using a rubric

 

Tuesday-
Students will continue working on this presentation to finish it

 

Wednesday-

Students will present their project to class

 

Thursday-

Students will continue presenting projects (we should get them all finished)

 

Friday-

We will start new lesson about Ethics and social responsibility

 

Intro to Marketing

November 22-23, 2022

Lesson Plans

 

Monday-

Students will continue working on their budgeting project with their group members

 

Tuesday-

Students will “present” their finding and show how they purchased items and stayed within budget.

 

 

Intro to Marketing

November 14-18, 2022

Lesson Plans

 

Monday-standard 3 (time management)

• Introduce funny time management clip: https://www.youtube.com/watch?v=rRCTF5Mc2Xg
• Ask students to informally evaluate their best friend’s time management skills on a scale from 1 (being very poor) to ten (should be teaching others). Now tell students they are going to focus on their time management and organizational skills.
  • Have them do the time management survey
  • Review results for everyone
• Give out assignment “Life is a piece of Pie”
  • Have them turn it in Tuesday
• Have student read “Organized Student “article
  • Do GIST summary
• Do “How do I use my time” worksheet
  • Turn in

 

Tuesday-

No School Election day

 

Wednesday-standard 3 (teamwork)

• We will play games that all revolve around teamwork.
  • Make a loaded burger activity
    • Student will have a part of a burger taped to their back
    • Students can’t talk and have to make a loaded burger in correct order
  • Talking behind your Back game
    • Each person writes his/her name on a piece of paper lightly in pencil; then help one another tape the piece of paper on each persons back (NAME NOT SHOWING). Using (washable) markers, each person must go around the room and write something about that person on their back. (Participants need to be instructed that the comment must be positive - funny is okay too, but keeping the messages positive is essential.) The leader then removes all the papers and lays them out for everyone to view. How well do you think you know yourself or what others think about you? What would they say behind YOUR back? After reading them, participants may predict which one they think may have been on their back. Then, everyone can turn them over and find their own, and hopefully keep it, feeling great about what others had to say about them “behind their back”.
  • Being observant
    • Student will get a partner and stand back to back
    • Each will have a pad of paper and number 1-10
    • These questions will be asked out loud and they must answer individually about their partner
      • Is your partners ears pierced?
      • What color is their hair?
      • What is your partners name?
      • Are they left or right handed?
      • What color are their eyes?
      • Do they wear glasses?
      • Does your partner carry a backpack?
      • What color shirt are they wearing?
      • What color shirt are they wearing today?
      • Does your partner have siblings?
    • The Name game

Thursday-

Students will start watching The Founder-about the true story of McDonald’s

 

Friday-

Students will finish watching the movie and answer questions about the entire movie

 

 

Intro to Marketing

November 7-11, 2022

Lesson Plans

 

Monday-

Students will find a new folder in TEAMS titled:  Self Image

They will look at the Shield Examples first and see what I am wanting them to do

Then they will get the hard copy shield and start creating.  It MUST have color, all 4 boxes must have something in it.  Be super creative with the shield

 

Tuesday-

NO SCHOOL (Election day)

 

Wednesday-

Finish up the shield project (if you haven’t already)

Make sure the student takes a picture of their shield, uploads their picture to the MY SHIELD documents in TEAMS and Turn in hard copy to teacher

Now look at the Self Image word picture

Students will now get a piece of white printer paper and think of hundreds of word that describe them or relate to them or just words they like that is “them” (PG please 😊)

Spend the next two days creating that

*They will also take a picture of this and upload it to the MY image design document in TEAMS

*have them turn in hard copy to teacher

 

Thursday-

Continue work on the drawing they started Tuesday

Turn in when finished

 

Friday-

NO SCHOOL (Veteran’s day)

 

Intro to Marketing

October 31-November 4, 2022

Lesson Plans

 

Monday-standard 15 financial concepts

*Students will need to make sure they have their career PPT turned in for grade

Begin by asking students if they know what a “bucket list” is.

Explain that it is a list of goals one wants to accomplish in life, like climbing Mt. Everest or writing a novel.

 

 Ask students what would go on their lists, and give them five minutes to reflect and to write a bucket list in teams

2. Invite students to share from their lists and record some of the items with a clear financial component on the board (e.g., go to college, visit Paris).

Ask students what these goals have in common and discuss how money can help us achieve some goals.

3. Next, discuss which of the goals can be reached the fastest and why. Challenge small groups of students to sort the goals into three categories: short-term (requires less than six months to achieve), medium-term (less than a year) and long-term (longer than a year). Have students explain their reasoning

 

As a class, discuss some of the factors that go into categorizing short-term, medium-term and long-term financial goals. Explain that goals may be categorized by the life stages when they will likely be accomplished and by the amount of money required (goals that require less money may also take less time to achieve). 5. Choose one of the financial goals shared in the “Investigate” segment and discuss possible steps students might take in reaching that goal (e.g., saving allowance, gifts, salary and responsible spending). 6. Help students to see the difference between needs and wants by asking them to discuss whether any of their recent purchases were items they needed or wanted. Identify common “needs,” such as clothing and food and “wants,” such as lattes and designer jeans. 7. Discuss how needs and wants relate to one another: What happens if you spend all of your money on things you want? What if an unexpected “need” prevents you from saving for a “want”? Can students think of strategies for balancing the two (e.g., making a budget with spending categories)

 

Start PPT over financial concepts and terminology

*do notetaker

 

Tuesday-

Finish PPT over financial concepts (if we don’t finish)

Students will do webquest over financial conepts

 

 

Wednesday-

Students will start their creation of their board game

Will show examples of what has been created in the past

They will have a rubric to follow in relation to what all components it needs to have, etc.

 

Thursday-

Students will continue working on their board game

 

Friday-

Students will be finalizing board games