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Lora Clouse » Marketing and Management 1

Marketing and Management 1

Marketing and Management 1

April 29-May 3, 2024

Lesson Plans

 

Monday-

Students will watch a good and bad interview

We will talk about job interviews

(look at last week’s Friday activities, we didn’t get to this assignment)

 

Tuesday-

Students will work on a resume

 

Wednesday-

Students will create a poster over certain topic in regard to business etiquette

 

Thursday-

Continue working on poster and present it to class

 

Friday-

Watch Job vs No job

 

Marketing and Management 1

April 22-26, 2024

Lesson Plans

 

SENIOR TRIP WEEK

 

Monday-

Students will look in a new folder in TEAMS titled: Print advertisement

They will dod #1a and #1b PPT and notetaker, look at #2 and #2 and then #4 is there homework assignment.  They will be creating a magazine cover in Canva.  Everyone should know how to work Canva.  If not, we will have a brief lesson over all the functions of Canva. MUST look like a magazine cover.

 

Tuesday-

Continue working on magazine cover (hoping to be done by the end of class)

 

Wednesday-

If not finished with magazine cover, they will finish it up.  WE will then move on

New Standard-Standard 31

  • Students found a career (based on the survey they took) and looked at the qualifications, etc.

o         They kept that job in the back of their minds as they began the project

  • Students create a PPT over the following:

o         Interview Etiquette

          Tips on how to dress/groom (2 or more slides)

          Most commonly asked interview questions (2 or more slides)

          Appropriate conduct during an interview (2 or more slides)

          Recommended follow-up procedures (1 slide)

          If you have ever had/have/interviewed for a job, give personal experience on steps you went through

  • If student gets finished early, have them do this:

 

Thursday-

  • Continue working on the PPT assignment (or start this assignment depending on if they started at all yesterday)

**Using online employment resources, conduct a job search for a marketing position.  Choose two postings and create a Venn diagram illustrating the unique qualifications for each job as well as the common qualifications between them

 

Friday-

Finish up PPT (If not done yesterday)

 

  • We will then watch a Good and the Bad interview

 

https://youtu.be/jb9xebEjako fail vs nail job interview

https://youtu.be/Y6GRl0Sv1WY fail vs nail job interview

 

(2) Top Interview Tips: Common Questions, Nonverbal Communication & More | Indeed - YouTube

https://www.youtube.com/watch?v=HG68Ymazo18

 

o         Students will have a piece of their own paper where they will write what “bad” things they saw during the interview and the good things they saw during the interview.  They will turn this in.

  • Students will now fill out the interview methods worksheet

o         Students will do this handout individually

o         Turn in

 

 

 

 

Marketing and Management 1

April 15-19, 2024

Lesson Plans

 

EOC TESTING THIS WEEK (the schedule is a little different each day/block)

 

Monday-

Continue working on cereal box

 

Tuesday-

Continue working on cereal box

 

Wednesday-

Finish up and turn in your cereal box for test grade

 

Thursday-

Students will look in a new folder in TEAMS titled: Print Advertisement

They will Do #1a and #1b PPT and notetaker, look at #2 and #3 and then #4 is there homework assignment.  They will be creating a magazine cover in Canva.  Everyone should know exactly what to do.  I have explained to them.  But it MUST look like a magazine cover. 

 

Friday-

Continue working on magazine cover

 

Marketing and Management 1

April 8-12, 2024

Lesson Plans

 

Monday-

Students will continue work on their cereal boxes

 

Tuesday-

Students will continue work on their cereal boxes

 

Wednesday-

Students will continue work on their cereal boxes

 

Thursday-

Students should be getting closer to being finished with boxes

 

Friday-

Cereal boxes are DUE as a project grade

 

Marketing and management 1

April 1-5, 2024

Lesson Plans

 

Monday-

NO SCHOOL

 

Tuesday-Standard 26 Identify the types of promotion (advertising, direct marketing, ex: social media marketing, etc.)

  • Students will take notes over standard 26 via PPT with notetaker
  • Students will identify the major types of advertising media and cite the pros/cons of each
  • Student will then work on composing an email as part of a sales promotion

 

Wednesday-

*Student will work on the assignment titled “Sales Promotion Research”

*This should take the entire class period.  EVERY box should be filled out or points will be deducted. 

 

Thursday:

AIDA Model PPT and notetaker

Explain all the things they need to do for the cereal box project.

Students will fill out all the documents in TEAMS in the AIDA model folder.

Possibly start wrapping boxes

 

Friday:

Students will start their design process for their cereal.

 

 

 

Marketing and Management 1

March 25-29, 2024

Lesson Plans

 

Monday-

Finish writing and turn in the supply and demand toy paper

Standard 9: take notes over Economy and GDP/standard of living, etc.

Bean game

Standard of living worksheet (on shelf behind desk)

 

Tuesday-

Start standard 9: International monetary fund, world bank ad federal reserve system chart

 

Wednesday-

Lesson over nature, scope and importance of branding product planning.  We will discuss different types of branding

  • Generic
  • Private
  • National

We will do a taste testing on the difference of each type

 

Thursday-

Standard 15 US Protectionism          

What is US Protectionism?

Go to the website below.

https://www.bbc.com/news/world-43512098

On you own paper write #1-7 and answer questions.

Once you have finished reading article, go back and write down what is a:

  • Trade War
  • Tariff
  • Trade Deficit
  • Protectionism
  • How do tariff’s effect me?
  • How do you feel about free trade?
  • What changes would you make if you were the President?
  • https://www.youtube.com/watch?v=Ny6kCk2Q6So Watch youtube video titled Exports and Imports | Protectionism, Tariffs and Who Benefits From Them

 

Friday-

NO SCHOOL

 

 

Marketing and Management 1

March 18-22, 2024

Lesson Plans

 

Monday-

Students will finish and finalize their modes of transportation PPT. This will be taken as a test grade.  Will be there first grade for the new 9 weeks.

 

Tuesday-

  • Benefits vs features lesson (standard 20)
  • Have them go to the collaborative space that is titled Benefits vs Features definition
  • Students will write down what they think a benefit is and what a feature is on a sheet of paper
  • They will then take notes from PPT
  • They will then be told to read article from website:
  • Once students have read article, give them the benefits vs features handout/worksheet about Tahoe and Yukon to complete

Once finished, have them pick out 5 products and have them compare just like they did on the worksheet

 

Wednesday-

  • Supply and demand (Standard 13)
    • Do candy activity
  • How much is superstar athletes paid (LeBron James, Kobe Bryant, Stef Curry, etc.) verse or compared to an “average” player?
  • Do you think you would pay more for a 1964 Corvette or a 2004 (assuming they are both in excellent condition)?
  • Which costs more, diamonds or gravel?

·          

Ask students why they think some items are more expensive than others. Try to lead the discussion so that students realize that rare things like superstars, antique automobiles, and diamonds are in short supply. So that students think about scarcity, you might ask questions such as, "How many superstars are there in the league, and how many average players are there?" Consequently, students should realize that the cost for the special items is usually higher, because they are harder to acquire.

Extension:
You may wish to tell students the following story about construction nails. Long ago, when houses made of wood were first being built, nails were very expensive. It seems funny to us today, but it's true. Each nail had to be made by hand, pounded into shape by a blacksmith. Though it wasn't difficult, it took time. Even a good blacksmith wouldn't be able to make more than a few hundred nails in an entire day. On the other hand, there are machines today that can manufacture thousands of nails an hour. Because they are so much easier to acquire now-that is, because there is a greater supply of nails-the price has dropped substantially.
  • SUPPLY AND DEMAND AUCTION EXAMPLES
  • Do PPT and notes with notetaker
  • Play marketing bingo with them, time permitting

 

 

Thursday-8th grade summit

*I will be at LA but will have a sub in my classroom.  We will be showing our CTE programs to the upcoming 9th graders that day.

  • Students will read an article about fingerlings
  • https://www.nytimes.com/2017/12/09/business/fingerling-toy.html
  • Have students then type 1 page paper (double spaced) on an experience that they or someone they know, have experienced, regarding supply and demand of a popular item that they were wanting. Also, write from past holiday seasons, what have been the hot ticket items (what year was it) and have them find if those items went for super expensive/super cheap at the time of their popularity and when/if they died out. 

 

Friday-

standard 9

  • Students will take notes over PPT over the economy and marketing (GDP, standard of living, inflation rates, unemployment rates, productivity rates, stock market reports and CPI (consumer price index)
  • PPT and notetaker

standard 9 (International Monetary Fund, World Bank, and Federal Reserve System)

  • Do the comparison worksheet

 

Marketing and Management 1

March 4-8, 2024

Lesson Plans

 

Monday:

  • Distinguish between price vs non-price
  • We will take notes
  • Student will create an example sheet (like we did on powerpoint) with their own examples of products that would fall under each category of price vs non-price
    • They will find products and create a table with 5 different products for each topic

Student will finish up price vs non price activity and turn in (if they haven’t already)

  • Have them read article about scarcity and have them do a summary over what they read

 

Tuesday-

NO SCHOOL (Election day)

 

Wednesday-

  • Modes of Transportation (standard 18)
    • Students were given copies of pages from the Marketing Essentials book (pages 516-523)
    • They were divided into groups of 4 (they numbered off)
    • Once group was assembled, they were given their topics.
    • They had to be the teacher and create a PPT over their topic and create content they felt was most important to go over (using their handouts)
      • They also had to do PPT in powerpoint and make a notetaker for the class

 

Thursday

Finish up their PPT and if time permits,

  • Start presentations and put on collaboration space

 

Friday-

  • Present topics with notes

 

 

 

 

 

 

 

Marketing and Management 1

February 26-March 1, 2024

Lesson Plans

 

Monday-

Continue to work on business plan.  Try and finish it up today

 

Tuesday-

Turn in business Plan

New standard 8, 9 &10

*Business Cycle

        *We will do a notetaker and PPT over topic

                *Students will then be grouped together in pairs of 2

*They will be assigned a specific time period in history revolving around different good and bad times in our economic cycle. 

                *Great Depression-1929

                *Recession of 1937-38

                *Recession of 1945

                *Recession of 1949

                *Recession of COVID-19

                *Expansion 1993-2000

                *Expansion 1945-1970

                *Expansion 1982-1997

  • Students will create a PPT presentation over their specific topic of the business cycle (recession, depression, recovery, peak) and describe what happens to the economy at each stage of the business cycle
  • Cite examples of businesses that could flourish in each stage of the cycle

 

 

Thursday: Standard 8

*Continue work on their business cycle PPT assignment

 

Friday:

  • PPT over economic systems
  • Word search over business cycle

Standard 11 free enterprise system

  • PPT & Notes
  • Write a paper arguing for/against the claim that private ownership, competition, risk and profit motive benefit society.

 

 

Marketing and Management 1

February 19-23, 2024

Lesson Plans

 

Monday-

No School (President’s day)

 

Tuesday-

Continue working on business Plan from

 

Wednesday-

Continue working on business plan and turn in.  Getting Bondi Bowls on the schedule of when they can come, bring their food truck, have a Q&A with the owners and tour their truck.  They will also let us sample their items and give students time to order something specific they want. 

 

Thursday-standard 8, 9 &10

*Business Cycle

            *We will do a notetaker and PPT over topic

                        *Students will then be grouped together in pairs of 2

*They will be assigned a specific time period in history revolving around different good and bad times in our economic cycle. 

                        *Great Depression-1929

                        *Recession of 1937-38

                        *Recession of 1945

                        *Recession of 1949

                        *Recession of COVID-19

                        *Expansion 1993-2000

                        *Expansion 1945-1970

                        *Expansion 1982-1997

  • Students will create a PPT presentation over their specific topic of the business cycle (recession, depression, recovery, peak) and describe what happens to the economy at each stage of the business cycle
  • Cite examples of businesses that could flourish in each stage of the cycle

 

 

Friday: Standard 8

*Continue work on their business cycle PPT assignment

 

 

Marketing and Management 1

February 12-16, 2024

Lesson Plans

 

Monday-

Students will now begin their food truck wrap design.  Students will be given the worksheet where they will begin designing the top/sides/front/back of truck

 

Tuesday-

Students will continue working on the wrap and turn in at end of class.  Must have color

 

Wednesday:

Students will learn about a business plan

*WE will do a PPT and notetaker

*Students will have a few sample business plans to review for their future plan they will write

*Student has a 16-question document about their new food truck they will answer

 

Thursday:

Students will begin writing their OWN business plan using the new food truck business they have created.

This will take the entire class period.

 

Friday:

Students will continue working on their business plan

Must be detailed and have an executive summary.

They will turn in on teams

 

 

 

Marketing and Management 1

February 5-9, 2024

Lesson Plans

 

Monday-

  • Mission statement
    • Have them sign on to computers and look up at least 5 different companies mission statements
      • Make mental note of what all they said, if they were similar/different (use venn diagram for this)
    • Students will be given a mission statement handout
    • They will read and then they will get in their groups and come up with their mission statement as a team using the info from the handout

 

Tuesday-

  • Students will now come up with a Name for business and create their logo for their food truck business
    • Must find a unique way to write it, cool font, etc. I suggest Canva
    • They will work on creating their logo and draw out and turn in
    • Must have color on food truck, can’t be plain

 

Wednesday-

Finish creating their logo and turn in hard copy

  • Today they will create their actual menu available to customers
  • They will need to get on Canva and create a menu with all the items they will offer
  • It needs to have their pricing for their menu items
    • Each food item they have needs to have a “catchy” name and a short description of what the food is/will taste like
      • Ex: Aussie Chicken Tacos
        • Three grilled chicken tacos topped with crispy slaw, fresh pico de gallo, melted cheese and an herb aioli
      • They must have a full page design. They may look at sample menus but are NOT to copy anyone else’s design
      • Pick a cool font and theme for menu
      • Make food sound delicious just by reading

Thursday-

Finish up their menu design

 

Friday-

Start working on food truck “wrap” design for their truck

 

Marketing and Management 1

January 29-February 2, 2024

Lesson Plans

 

Monday-

Students worked on the SWOT analysis PPT/notetaker and did the 6 examples of famous companies SWOT and summarized each one

 

Tuesday-

Students finished up work from Monday that they didn’t have time to finish

 

Wednesday-

SMART goals notetaker/PPT

SMART goals template they will fill out for short term goals and long term goals

 

Thursday-Standard 5 market segmentation

Hook:  try to hit the target on the board

Take notes over PPT (no notetaker)

Students will find 2 ads that are advertising similar products (in a magazine) but marketing to two different target markets

 

Friday-

  • Take notes: introduce importance of a business plan, rough draft of goals, objective and mission statement
    • The plan will include:
      • Goals and objectives (SMART goals)
      • The mission statement of the business
      • SWOT analysis
      • Products/services description
      • Marketing research and strategy
      • Identify potential customers
      • Operating experiences

 

Thursday-

Introduce FOOD TRUCK assignment

  • Mission statement
    • Have them sign on to computers and look up at least 5 different companies mission statements
      • Make mental note of what all they said, if they were similar/different (use venn diagram for this)
    • Students will be given a mission statement handout
    • They will read and then they will get in their groups and come up with their mission statement as a team using the info from the handout

 

 

Marketing and Management 1

January 24-26, 2024

Lesson Plans

 

MONDAY-SNOW DAY

TUESDAY-SNOW DAY

WEDNESDAY-SNOW DAY

Thursday-

make sure they have their 5 utilities foldable done and turned in

Give quiz over vocabulary

Start Marketing Functions PPT/notetaker

Do article summary

Start infographic over marketing functions

 

Friday-

finish infographic

 

Marketing and Management 1

January 8-12, 2024

Lesson Plans

 

Monday-standard 1, Standard 3

Once we have watched video, we will talk about the 4 P’s and they will then be assigned a worksheet titled:  4 P’s of Marketing “Create Your Own Product” Activity

They will spend the rest of the class period coming up with their new idea and supporting the 4 Ps.

  • Students will present their new ideas to class

 

Tuesday-

  • Start standard 1 over economic utilities
    • Show ppt and have students take notes
    • Create foldable over the 5

 

Wednesday-

Standard 1,2

  • Finish foldable (if they haven’t done so already)-show for homework grade
  • Utilities quiz
  • PPT and notes over marketing channels describe each marketing core function and supply examples
  • Show PPT and give the kids the handout of slides and have them highlight important info

 

Thursday-Standard 5 (market segmentation)

  • Hook: try to hit the target on the board
  • Take notes
  • Individual activity with magazines
    • Student will find 2 ads that are advertising similar products but marketing to different target markets
  • Handout for target marketing

 

Friday- standard 5 and 6

  • Finish activities for yesterday (handout and notes)
  • Start lesson over SWAT analysis
    • Take notes: introduce importance of a business plan, rough draft of goals, objective and mission statement
      • The plan will include:
        • Goals and objectives (SMART goals)
        • The mission statement of the business
        • SWOT analysis
        • Products/services description
        • Marketing research and strategy
        • Identify potential customers
        • Operating experiences
      • PPT over SMART goals-students will have notetaker
      • We will discuss each word in SMART, to check for understanding, then I ask each team to write down two goals they would like to achieve for our catering company, and to check it against the “smart” template

 

 

 

Marketing and Management 1

January 1-5, 2024

Lesson Plans

 

Wednesday-

  • Welcome back
    • Tell a little about myself (show PowerPoint if it’s kids I have not had in a while)
    • Hand out papers that need to be signed/go over standards
    • Tell about safety test
    • Play ice breaker game
      • Would you rather game
    • Blobs and Lines
    • How to Play
    • In this icebreaker, students are prompted to either line up in some particular order (by birthday, for example) or gather in “blobs” based on something they have in common (similar shoes, for example). What’s great about this game is that it helps students quickly discover things they have in common. It’s also ridiculously easy: Students don’t have to come up with anything clever, and they can respond to every question without thinking too hard about it. This game keeps students moving and talking, and it builds a sense of belonging and community in your classroom.
    • Here are some sample prompts you can use for this game:
    • Line up in alphabetical order by your first names.
    • Line up in alphabetical order by your last names.
    • Gather with people who have the same eye color as you.
    • Gather with people who get to school in the same way as you (car, bus, walk).
    • Line up in order of your birthdays, from January 1 through December 31.
    • Line up in order of how many languages you speak.
    • Gather into 3 blobs: Those who have LOTS of chores at home, those who have A FEW chores at home, and those who have NO chores at home.
    • Gather with people who have the same favorite season as you.
  • Explain class rules, expectations, where things are located in room, bathroom chart, phones, trash, etc.

 

Thursday-

Take up all papers (course guide and standards)

Take Safety test

Students will add the ACT practice test to their bookmarks on their computers

 

Standard 1:

Define marketing and describe the marketing benefits derived from each economic utility (form, time, place, possession, information).  Discuss how each benefit adds value to products and services.

 

  • Have students get in groups of 3 and define marketing on note cards. Then have one student come write their groups definition on board
  • Teacher will go over “definition” of marketing”:
    • The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It involves the process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges that satisfy customers.
    • Students will get in groups of 2
    • Teacher will explain that I will set a timer for 30 minutes
      • In those 30 minutes, students will get on their phones and they will look through all their social media sites they are “connected” to.
      • ½ way through activity, I will ask students to switch to another social media sight to get a different perspective and see if new things were being marketing to them (they will put asterisk/check by the ones that have been featured twice or more)
      • They have to scroll through their feed and every time they see something being marketed to them they will write down what information it was
    • When time is up, we will compare different groups and what they were being marketed
    • Class discussion: were they eye-catching? Do you think it cost them a lot of money to create ad?

They will sign on to their computers and were asked to compare and contrast these two websites:

 

  • Discussion was held about the two websites and how the marketing of them were completely opposites

This will lead into how different our marketing strategies are and how they try to market to everyone

 

Friday-

  • Introduce “What is Marketing?”/Marketing Strategy
    • We will watch a video by Steve Jobs
    • This video will lead up to how vital making sure you look at and focus on the product/brand
    • Students will take notes from PowerPoint titled Marketing Mix
    • PPT saved in “Marketing and Mgmt I” folder under Marketing mix folder named “Marketing mix PPT”
    • Students will take notes via notetaker
    • For fun, have the student look up the change in apple phones from 2010-present. See when the bigger changes took place and see year to year what all was added (multiple things or very little change)

 

 

 

 

 

Marketing and Management 1

December 11-14, 2023

Lesson Plans

 

MOnday-

Review for final exam

Students will all work on the review

 

Tuesday:

We will go over all the answers to make sure they know what is correct and what to study for

 

Wednesday:

Reward students for winning the door decorating contest

 

Thursday:

FINAL

 

Friday:

Nothing

 

Marketing and Management 1

December 4-8, 2023

Lesson Plans

 

Marketing and Management 1

December 5-9, 2022

Lesson Plans

 

Monday-

*Student will finish up international business PPT and turn in for test grade

Students will read article and do GIST summary

 

Tuesday-Standard 32

  • Students were given a really “bad” resume titled Sally Sad and they had to get in groups of 3 and figure out all the bad things her resume has on it, etc.
  • We then discussed as a group and went over what all was wrong with it
  • Then the students stayed in their groups of 3 and were given a resume packet.
    • In this packet was 6-8 resumes. They were given a handout titled sample resume discussion
    • They had to divide the resumes up (so each had 2-3 each) and then pick apart the resume (finding the good/bad/ugly) about each one
    • They highlighted those things to discuss later
    • They have specific questions to answer about the resumes

 

Wednesday-Standard 32

  • Students will finish up reviewing and answering questions about the resumes
  • We will discuss as a class what they came up with (and turn in their answers for a homework grade)
  • We will then watch this video https://www.youtube.com/watch?v=L2Yb3xk9S_k The 10 Biggest Resume No-No's
  • Then take notes from PPT
  • Once we are finished with that assignment, we will then
    • Can you put everything about yourself - your life story - on a single sheet of paper? You probably will have to do that at some point in your life. A résumé is a piece of paper that tells a prospective employer who you are, what you’ve done, and why they should hire you.  Some businesses just want a completed application but the résumé brings extra attention to the application. For many jobs, you’ll probably need a résumé. The information you need to complete a job application is similar to that of a résumé . But an employer doesn’t need to know absolutely all there is to know about you. They need to know that you have the skills, knowledge, and personality traits needed for a particular job.  Can you pick out which of your many skills are most important for different positions?  Can you present them in such a way that the prospective employer can quickly and easily evaluate your qualifications?
    • Write your own résumé. Put everything you have learned (in school, in extracurricular activities, in volunteer or paid jobs) into a few short paragraphs that would convince a prospective employer to hire you.  Write down everything you can think of about yourself. List every job you’ve ever done (real jobs, household chores, extra jobs at school such as hall monitor, line leader, or crossing guard.) List education – schools, grades, special classes.  List your extracurricular school activities (sports teams, band, clubs, debate team).  List your activities outside of school (camping, skateboarding, volunteer work). List any awards you’ve won, honors you have received, or special recognition. 3. While there are a number of formats that can be used for a résumé, the sample résumé will be used since students have little work experience.
  • Students will be given the resume checklist, writing tips, sample resume and resume they will fill out themselves
    • They will then spend time working on their individual resume (hand written for now) then we will clean it up and type it in a template resume document

 


Thursday-Standard 32

Students will create a infographic on tips for resumes

  • Finish up resume writing (if they didn’t get it done Wednesday)
    • Students will then do this short activity:
      • Describe for students a scenario in which a friend is applying for a job. They know the friend’s Facebook page contains content a potential employer might view negatively.  For example, it contains photos of the friend acting immaturely, and it is filled with grammar and spelling errors.  Have students write a paragraph on what they might say to their friend.
      • Then have them explore what LinkIn.com is. It is a business social networking site.  Have students go to linkin.com (if it will let them) and then explain some of its features. 
      • Then have them describe ways in which marketing professionals might use linkin.com to advance their careers.

 

Friday-

Watch Job vs No Job

 

 

Marketing and Management 1

November 27-December 1, 2023

Lesson Plans

 

Monday-

International marketing and global marketplace

Students will do an international business gallery walk

*they will answer questions about international business

*We will then go over answers

*Students will then start international business project

          *they will fill out a PPT that has the same questions for everyone

          *Each student will pick their own country and research

*They will be graded by a detailed rubric

 

Tuesday-

Students will continue working on their project

 

Wednesday-

Students will present their findings

 

Thursday-

Students will finish up their presentations

 

Friday-

Business Ethics chat station

Talk about business ethics lesson

 

 

Marketing and Management 1

November 20-24th, 2023

Lesson Plans

 

Monday-standard 29 (visual merchandising)

*We will start the Display design and preparation ppt

*Students will have notetaker

*Then have students paint the color wheel

  • Take their time and make pretty (give them paper copy)

 

Tuesday-

  • Finish painting color wheel
  • Next, introduce visual merchandising topic by taking notes via ppt
    • Student will have notetaker
    • Once finished with notes, students will look up 5 New York Window Displays

o       They will copy and paste them into a word document

o       Once they have printed them off, they will look through their notes and draw lines to elements they learned about while taking notes (ex: is it realistic (with manaquins), abstract, color, line, etc. 

o       Must have at least 4-5 things labeled on their handout

 

Wednesday-

THANKSGIVING BREAK

 

Thursday-

THANKSGIVING BREAK

 

Friday-

THANKSGIVING BREAK

 

Marketing and Management 1

November 13-17, 2023

Lesson Plans

 

Monday-

Continue working on Print advertisement (magazine cover) assignment. 

 

Tuesday-Standard 31

*Finalize magazine cover assignment.  Turn in on the document titled FLYER in their print advertisement folder in teams

IF THEY ARE FINISHED WITH PREVIOUS ASSIGNMENT:

*start career PPT in homework folder of class notebook

 

  • Students found a career (based on the survey they took) and looked at the qualifications, etc.

o       They kept that job in the back of their minds as they began the project

  • Students create a PPT over the following:

o       Interview Etiquette

       Tips on how to dress/groom (2 or more slides)

       Most commonly asked interview questions (2 or more slides)

       Appropriate conduct during an interview (2 or more slides)

       Recommended follow-up procedures (1 slide)

       If you have ever had/have/interviewed for a job, give personal experience on steps you went through

  • If student gets finished early, have them do this:

o       Using online employment resources, conduct a job search for a marketing position.  Choose two postings and create a Venn diagram illustrating the unique qualifications for each job as well as the common qualifications between them

 

 

 

Wednesday:

  • Continue working on the PPT assignment (or start this assignment depending on if they started at all yesterday)

 

Thursday:

Finish up PPT

 

  • We will then watch a Good and the Bad interview

 

https://youtu.be/jb9xebEjako fail vs nail job interview

https://youtu.be/Y6GRl0Sv1WY fail vs nail job interview

 

(2) Top Interview Tips: Common Questions, Nonverbal Communication & More | Indeed - YouTube

https://www.youtube.com/watch?v=HG68Ymazo18

 

o       Students will have a piece of their own paper where they will write what “bad” things they saw during the interview and the good things they saw during the interview.  They will turn this in.

  • Students will now fill out the interview methods worksheet

o       Students will do this handout individually

o       Turn in

 

Friday:

WE will watch Job vs No Job

 

 

 

 

Marketing and Management 1

November 6-10, 2023

Lesson Plans

 

Monday-

Continue working on cereal box designs

 

Tuesday-

Students will continue working on cereal box designs and be finalizing it

 

Wednesday-

Students will look in a new folder in TEAMS titled: Print Advertisement

They will Do #1a and #1b PPT and notetaker, look at #2 and #3 and then #4 is there homework assignment.  They will be creating a magazine cover in Microsoft word.  Everyone should know exactly what to do.  I have explained to them.  But it MUST look like a magazine cover.  The BEST cover design will win a gift card.  There will be a 1st and 2nd place prize.

 

 

Thursday-

Continue working on Print advertisement.

 

Friday-

NO SCHOOL (Veteran’s Day)

 

Marketing and Management 1

October 30-November 3, 2023

Lesson Plans

 

Monday--AIDA MODEL

  • Students will take notes over AIDA model with a notetaker

Cereal box design activity

*Students brainstormed and picked there:

  • Company name
  • Product/cereal name
  • Celebrity, fictional character, made-up character
  • Promotional gimmick (free toys, coupons, games, music, etc)

 

Tuesday-

*Students will create there:

  • Logo
  • Slogan
  • Packaging
  • Focal point of design
  • Color scheme
  • Spacing (too much on package makes it hard to see the most important message).

 

Wednesday-

Students will continue working on their cereal box design. 

 

Thursday-

*Continue working on project. 

 

Friday-

Continue working on project

 

Marketing and Management 1

October 23-27, 2023

Lesson Plans

 

Monday-

Lesson over nature, scope and importance of branding product planning.  We will discuss different types of branding

  • Generic
  • Private
  • National

We will do a taste testing on the difference of each type

 

Tuesday-Standard 15 US Protectionism 

What is US Protectionism?

Go to the website below.

https://www.bbc.com/news/world-43512098

On you own paper write #1-7 and answer questions.

Once you have finished reading article, go back and write down what is a:

  • Trade War
  • Tariff
  • Trade Deficit
  • Protectionism
  • How do tariff’s effect me?
  • How do you feel about free trade?
  • What changes would you make if you were the President?
  • https://www.youtube.com/watch?v=Ny6kCk2Q6So Watch youtube video titled Exports and Imports | Protectionism, Tariffs and Who Benefits From Them

 

 

Wednesday-Standard 26 Identify the types of promotion (advertising, direct marketing, ex: social media marketing, etc.)

  • Students will take notes over standard 26 via PPT with notetaker
  • Students will identify the major types of advertising media and cite the pros/cons of each
  • Student will then work on composing an email as part of a sales promotion

 

Thursday-

*Student will work on the assignment titled “Sales Promotion Research”

*This should take the entire class period.  EVERY box should be filled out or points will be deducted. 

 

Thursday:

Students will have 2 articles they are to read and summarize for a GIST summary.  These 2 summaries will be taken as quiz grades.  Make sure every marked passage is summarized in the correct box. 

*Once all marked passages are summarized, they will summarize the ENTIRE article in the very last box.

 

Friday:

 Work on any homework they didn’t get to finish this week.

Shark Tank worksheet

 

 

 

 

Marketing and Management 1

October 16-20, 2023

Lesson Plans

 

Monday-

  • Supply and demand (Standard 13)
    • Do candy activity
  • How much is superstar athletes paid (LeBron James, Kobe Bryant, Stef Curry, etc.) verse or compared to an “average” player?
  • Do you think you would pay more for a 1964 Corvette or a 2004 (assuming they are both in excellent condition)?
  • Which costs more, diamonds or gravel?

·          

Ask students why they think some items are more expensive than others. Try to lead the discussion so that students realize that rare things like superstars, antique automobiles, and diamonds are in short supply. So that students think about scarcity, you might ask questions such as, "How many superstars are there in the league, and how many average players are there?" Consequently, students should realize that the cost for the special items is usually higher, because they are harder to acquire.

Extension:
You may wish to tell students the following story about construction nails. Long ago, when houses made of wood were first being built, nails were very expensive. It seems funny to us today, but it's true. Each nail had to be made by hand, pounded into shape by a blacksmith. Though it wasn't difficult, it took time. Even a good blacksmith wouldn't be able to make more than a few hundred nails in an entire day. On the other hand, there are machines today that can manufacture thousands of nails an hour. Because they are so much easier to acquire now-that is, because there is a greater supply of nails-the price has dropped substantially.
  • SUPPLY AND DEMAND AUCTION EXAMPLES
  • Do PPT and notes with notetaker
  • Play marketing bingo with them, time permitting

 

Tuesday-

  • Students will read an article about fingerlings
  • https://www.nytimes.com/2017/12/09/business/fingerling-toy.html
  • Have students then type 1 page paper (double spaced) on an experience that they or someone they know, have experienced, regarding supply and demand of a popular item that they were wanting. Also, write from past holiday seasons, what have been the hot ticket items (what year was it) and have them find if those items went for super expensive/super cheap at the time of their popularity and when/if they died out. 

Using their knowledge of the Law of Supply and Demand, and the Hula Hoops Case Study, ask students to view the Facebook video, One Lucky Little Girl again individually or show it as a whole class. Ask students:

  1. What does this little girl’s reaction tell you about the market for Fingerlings?
  2. What part of the market is at play here? Demand? Supply?

Have students form groups and read the first New York Times article, How the Fingerling Caught On (Robot Grip and All) as 2017’s Hot Toy. Have them only read until they get to “Walmart Sets the Stage” in the article. Using demand and supply graphs, have them show what would happen to the market for Fingerlings when they became “the” toy. They should show a market with one supply curve and two demand curves, the right-most reflecting the increase in demand.

Ask them what they would expect with respect to the market price for Fingerlings. They should answer that it will increase. Now have them read the rest of the article. Still in groups, have them show on their graphs what happens when Walmart caps the price at $15. They should draw a horizontal line at $15 on their graph, representing a shortage. Ask, if price can’t increase, what happens, which is a shortage. Ask, what are some ways that WowWee can address the shortage? – increase production, ignore the $15 price cap. Ask what are the risks of WowWee allowing the shortage to continue? – People get tired of waiting, grow disinterested in the product if it’s too hard to find.

Have students, still in groups, read the second New York Times article How the Bot Stole Christmas: Toys Like Fingerlings Are Snapped Up and Resold. Ask students what the presence of bot-buying does to the market for Fingerlings? It increases demand even further, and increases the price on the black market. Explain that anytime there is a shortage of something, it opens up the possibility of creating a black market for that product, or knock-off products. Ask if they can think of other examples of shortages leading to black markets or substitute products.

Individual Activity

Have students draw D&S of the thing they thought of that they wanted in the warm-up activity. Show what happened when it got close to the holidays. Did the price go up? Discuss as a class.

Assessment

Have students think about something they have wanted and the factors that affected the market for it. Have students complete an exit ticket answering the questions below in their journals or on a piece of paper. Students must hand-in their work before the end of the period.

  • Was it a hot item?
  • Did they get it?
  • Why or why not?
  • Were their parents willing to pay the price? Not willing?
  • Could they not find it (i.e., shortage)?

 


Wednesday- standard 9

  • Students will take notes over PPT over the economy and marketing (GDP, standard of living, inflation rates, unemployment rates, productivity rates, stock market reports and CPI (consumer price index)
  • PPT and notetaker

 

Thursday-standard 9 (International Monetary Fund, World Bank, and Federal Reserve System)

  • Do the comparison worksheet

 

Friday-standard 8

  • Students will do a quick game over standard of living
    • The Bean Game (will take roughly 20-25 minutes)
    • Then do PPT over standard of living and GDP
      • Take notes from notetaker

 

 

 

 

Marketing and Management 1

October 2-6, 2023

Lesson Plans

 

Monday-

Modes of Transportation (standard 18)

Students were given copies of pages from the Marketing Essentials book (pages 516-523)

They were divided into groups of 4 (they numbered off)

Once group was assembled, they were given their topics.

They had to be the teacher and create a PPT over their topic and create content they felt was most important to go over (using their handouts)

They also had to do PPT in powerpoint and make a notetaker for the class

 

Tuesday-

Finish up their PPT

 

Wednesday-

Possibly finishing up PPT presentations…

Depending on if we get all the presentations done with the transportation PPT done, we will move on to new topic

 

Thursday-

Students present

Friday-

Benefits vs features lesson (standard 20)

  • Have them go to the collaborative space that is titled Benefits vs Features definition
  • Students will write down what they think a benefit is and what a feature is on a sheet of paper
  • They will then take notes from PPT
  • They will then be told to read article from website:
  • Once students have read article, give them the benefits vs features handout/worksheet about Tahoe and Yukon to complete
  • Once finished, have them pick out 5 products and have them compare just like they did on the worksheet

 

 

Marketing and Management 1

September 25-29, 2023

Lesson Plans

 

Monday:

  • Distinguish between price vs non-price
  • We will take notes
  • Student will create an example sheet (like we did on powerpoint) with their own examples of products that would fall under each category of price vs non-price
    • They will find products and create a table with 5 different products for each topic

Student will finish up price vs non price activity and turn in (if they haven’t already)

  • Have them read article about scarcity and have them do a summary over what they read

 

Tuesday-

  • Modes of Transportation (standard 18)
    • Students were given copies of pages from the Marketing Essentials book (pages 516-523)
    • They were divided into groups of 4 (they numbered off)
    • Once group was assembled, they were given their topics.
    • They had to be the teacher and create a PPT over their topic and create content they felt was most important to go over (using their handouts)
      • They also had to do PPT in powerpoint and make a notetaker for the class

 

Wednesday-

Finish up their PPT and if time permits,

  • Start presentations and put on collaboration space

 

Thursday-

Possibly finishing up PPT presentations…

Depending on if we get all the presentations done with the transportation PPT done, we will move on to new topic

 

  • Benefits vs features lesson (standard 20)
  • Have them go to the collaborative space that is titled Benefits vs Features definition
  • Students will write down what they think a benefit is and what a feature is on a sheet of paper
  • They will then take notes from PPT
  • They will then be told to read article from website:
  • Once students have read article, give them the benefits vs features handout/worksheet about Tahoe and Yukon to complete
  • Once finished, have them pick out 5 products and have them compare just like they did on the worksheet

 

Friday:

Finish up any work that is not done from Thursday

 

 

 

 

 

Marketing and Management 1

September 18-22, 2023

Lesson Plans

 

Monday-

Went over the business cycle with PPT

Students were given the different categories for their new group project

They got in groups and worked on PPT

 

Tuesday-

Students did the PPT/notetaker over free enterprise system

They also wrote a ¾ page paper arguing for/against whether a free  enterprise system is good or bad for our economy

 

 

Wednesday-

Students worked on their presentations with their group/team to finish up their business cycle presentation

 

 

Thursday-

Presentations over different business cycles

Economic systems PPT

Review for exam

 

 

Friday-

Exam

 

Marketing and Management 1

September 11-15, 2023

Lesson Plans

 

Monday:

 Standard 8

  • PPT over economic systems
  • Word search over business cycle

Standard 11 free enterprise system

  • PPT & Notes
  • Write a paper arguing for/against the claim that private ownership, competition, risk and profit motive benefit society

Tuesday:

Finish writing the paper and turn in

Word Search for extra credit on exam

 

Wednesday:

HOCO faculty volleyball game during 2nd block

 

Thursday:

Review for exam

Kahoot game and crossword activity to help review

 

Friday:

Standard 12

Unit 1 Exam

  • Students had a kahoot game to review from
  • Also had a crossword puzzle they had to fill out

Take exam

  • Student will do word search to wrap up unit (possible extra points for completing)

 

Marketing and Management 1

September 4-8, 2023

Lesson Plans

 

Monday:

NO SCHOOL (Labor Day)

 

Tuesday:

Students will continue working on and finalizing their own business plan.

They will turn in on teams when they are finished.

 

Wednesday: standard 8, 9 &10

*Business Cycle

          *We will do a notetaker and PPT over topic

                   *Students will then be grouped together in pairs of 2

*They will be assigned a specific time period in history revolving around different good and bad times in our economic cycle. 

                   *Great Depression-1929

                   *Recession of 1937-38

                   *Recession of 1945

                   *Recession of 1949

                   *Recession of COVID-19

                   *Expansion 1993-2000

                   *Expansion 1945-1970

                   *Expansion 1982-1997

  • Students will create a PPT presentation over their specific topic of the business cycle (recession, depression, recovery, peak) and describe what happens to the economy at each stage of the business cycle
  • Cite examples of businesses that could flourish in each stage of the cycle

 

 

Thursday: Standard 8

*Continue work on their business cycle PPT assignment

 

Friday:

  • PPT over economic systems
  • Word search over business cycle

 

 

 

Marketing and Management 1

August 28-September 1, 2023

Lesson Plans

 

Monday:

Students will work on creating their food truck wrap

 

Tuesday:

Students will finish creating their food truck wrap drawing

 

Wednesday:

Students will learn about a business plan

*WE will do a PPT and notetaker

*Students will have a few sample business plans to review for their future plan they will write

*Student has a 16-question document about their new food truck they will answer

 

Thursday:

Students will begin writing their OWN business plan using the new food truck business they have created.

This will take the entire class period.

 

Friday:

Students will continue working on their business plan

Must be detailed and have an executive summary.

They will turn in on teams

 

 

Marketing and Management 1

August 21-25, 2023

Lesson Plans

 

Monday-

Continue working on logo of truck

 

Tuesday-

  • Students will watch Shark tank to see what it looks like to get a product up and running
  • Students will have handout for this while they watch Shark Tank

 

Wednesday-

  • Students will get in their catering business groups and using the food truck template, create what their truck will look like
    • They must first come up with a Name for business
      • Must find a unique way to write it, cool font, etc.
      • Must have color on food truck, can’t be plain
      • Some sort of logo/image to go along with their newly created business
    • Food truck template will be turned in at end of class period. Make sure the rough draft it first on a scrap piece of paper.
  • When they are finished with that, have them go to the Walmart website.
    • Browse the website for a food or cleaning product that is environmentally friendly. Write a 50 word ad for an in-store display that will appeal to as many green consumer needs and segments as possible.  TURN IN.

Thursday-

  • Today they will create their actual menu available to customers
  • They will need to get on word and create a menu with all the items they will offer
  • It needs to have their pricing for their menu items
    • Each food item they have needs to have a “catchy” name and a short description of what the food is/will taste like
      • Ex: Aussie Chicken Tacos
        • Three grilled chicken tacos topped with crispy slaw, fresh pico de gallo, melted cheese and an herb aioli
      • They must have a full page design. They may look at sample menus but are NOT to copy anyone else’s design
      • Pick a cool font and theme for menu
      • Make food sound delicious just by reading

 

Friday-standard 8, 9 &10

  • Business Cycle
    • Students will create an infographic on the business cycle (recession, depression, recovery, peak) and describe what happens to the economy at each stage of the business cycle
    • Cite examples of businesses that could flourish in each stage of the cycle

 

Marketing and Management 1

August 14-18, 2023

Lesson Plans

 

Monday-Standard 1,2

  • Finish foldable (if they haven’t done so already)-show for homework grade
  • Utilities quiz
  • PPT and notes over marketing channels describe each marketing core function and supply examples
  • Show PPT and give the kids the handout of slides and have them highlight important info

 

Tuesday-Standard 5 (market segmentation)

  • Hook: try to hit the target on the board
  • Take notes
  • Individual activity with magazines
    • Student will find 2 ads that are advertising similar products but marketing to different target markets
  • Handout for target marketing

 

Wednesday- standard 5 and 6

  • Finish activities for yesterday (handout and notes)
  • Start lesson over SWAT analysis
    • Take notes: introduce importance of a business plan, rough draft of goals, objective and mission statement
      • The plan will include:
        • Goals and objectives (SMART goals)
        • The mission statement of the business
        • SWOT analysis
        • Products/services description
        • Marketing research and strategy
        • Identify potential customers
        • Operating experiences
      • PPT over SMART goals-students will have notetaker
      • We will discuss each word in SMART, to check for understanding, then I ask each team to write down two goals they would like to achieve for our catering company, and to check it against the “smart” template

 

Thursday-

  • Mission statement
    • Have them sign on to computers and look up at least 5 different companies mission statements
      • Make mental note of what all they said, if they were similar/different (use venn diagram for this)
    • Students will be given a mission statement handout
    • They will read and then they will get in their groups and come up with their mission statement as a team using the info from the handout
    • Start SWOT analysis notes
    • Do swot analysis business examples
      • Have students get into groups of 2
      • Fill out SWOT handout using the examples provided

 

Friday-

  • Finish SWOT analysis notes
  • Products/Services description
    • Students will then get in their groups and decide what products/services they will offer with their catering company
    • They will write this a descriptive as possible
    • Start logo of truck, menu items
    • Menu design ideas
 
 

Marketing and Management 1

August 7-11, 2023

Lesson Plans

 

Monday-

  • Welcome back
    • Tell a little about myself (show PowerPoint if it’s kids I have not had in a while)
    • Hand out papers that need to be signed/go over standards
    • Tell about safety test
    • Play ice breaker game
      • Would you rather game
    • Blobs and Lines
    • How to Play
    • In this icebreaker, students are prompted to either line up in some particular order (by birthday, for example) or gather in “blobs” based on something they have in common (similar shoes, for example). What’s great about this game is that it helps students quickly discover things they have in common. It’s also ridiculously easy: Students don’t have to come up with anything clever, and they can respond to every question without thinking too hard about it. This game keeps students moving and talking, and it builds a sense of belonging and community in your classroom.
    • Here are some sample prompts you can use for this game:
    • Line up in alphabetical order by your first names.
    • Line up in alphabetical order by your last names.
    • Gather with people who have the same eye color as you.
    • Gather with people who get to school in the same way as you (car, bus, walk).
    • Line up in order of your birthdays, from January 1 through December 31.
    • Line up in order of how many languages you speak.
    • Gather into 3 blobs: Those who have LOTS of chores at home, those who have A FEW chores at home, and those who have NO chores at home.
    • Gather with people who have the same favorite season as you.
  • Explain class rules, expectations, where things are located in room, bathroom chart, phones, trash, etc.

 

Tuesday-

Take up all papers (course guide and standards)

Take Safety test

Students will add the ACT practice test to their bookmarks on their computers

 

Standard 1:

Define marketing and describe the marketing benefits derived from each economic utility (form, time, place, possession, information).  Discuss how each benefit adds value to products and services.

 

  • Have students get in groups of 3 and define marketing on note cards. Then have one student come write their groups definition on board
  • Teacher will go over “definition” of marketing”:
    • The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It involves the process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges that satisfy customers.
    • Students will get in groups of 2
    • Teacher will explain that I will set a timer for 30 minutes
      • In those 30 minutes, students will get on their phones and they will look through all their social media sites they are “connected” to.
      • ½ way through activity, I will ask students to switch to another social media sight to get a different perspective and see if new things were being marketing to them (they will put asterisk/check by the ones that have been featured twice or more)
      • They have to scroll through their feed and every time they see something being marketed to them they will write down what information it was
    • When time is up, we will compare different groups and what they were being marketed
    • Class discussion: were they eye-catching? Do you think it cost them a lot of money to create ad?

They will sign on to their computers and were asked to compare and contrast these two websites:

 

  • Discussion was held about the two websites and how the marketing of them were completely opposites

This will lead into how different our marketing strategies are and how they try to market to everyone

 

Wednesday-

  • Introduce “What is Marketing?”/Marketing Strategy
    • We will watch a video by Steve Jobs
    • This video will lead up to how vital making sure you look at and focus on the product/brand
    • Students will take notes from PowerPoint titled Marketing Mix
    • PPT saved in “Marketing and Mgmt I” folder under Marketing mix folder named “Marketing mix PPT”
    • Students will take notes via notetaker
    • For fun, have the student look up the change in apple phones from 2010-present. See when the bigger changes took place and see year to year what all was added (multiple things or very little change)

 

Thursday-standard 1, Standard 3

Once we have watched video, we will talk about the 4 P’s and they will then be assigned a worksheet titled:  4 P’s of Marketing “Create Your Own Product” Activity

They will spend the rest of the class period coming up with their new idea and supporting the 4 Ps.

  • Students will present their new ideas to class

 

Friday-

  • Start standard 1 over economic utilities
    • Show ppt and have students take notes
    • Create foldable over the 5

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Marketing and Management 1

April 24-28, 2023

Lesson Plans

 

Monday-

  • Using online employment resources, conduct a job search for a marketing position. Choose two postings and create a Venn diagram illustrating the unique qualifications for each job as well as the common qualifications between them.

 

Tuesday-Standard 32

  • Students were given a really “bad” resume titled Sally Sad and they had to get in groups of 3 and figure out all the bad things her resume has on it, etc.
  • We then discussed as a group and went over what all was wrong with it
  • Then the students stayed in their groups of 3 and were given a resume packet.
    • In this packet was 6-8 resumes. They were given a handout titled sample resume discussion
    • They had to divide the resumes up (so each had 2-3 each) and then pick apart the resume (finding the good/bad/ugly) about each one
    • They highlighted those things to discuss later
    • They have specific questions to answer about the resumes

 

Wednesday-Standard 32

  • Students will finish up reviewing and answering questions about the resumes
  • We will discuss as a class what they came up with (and turn in their answers for a homework grade)
  • We will then watch this video https://www.youtube.com/watch?v=L2Yb3xk9S_k The 10 Biggest Resume No-No's
  • Then take notes from PPT
  • Once we are finished with that assignment, we will then
    • Can you put everything about yourself - your life story - on a single sheet of paper? You probably will have to do that at some point in your life. A résumé is a piece of paper that tells a prospective employer who you are, what you’ve done, and why they should hire you.  Some businesses just want a completed application but the résumé brings extra attention to the application. For many jobs, you’ll probably need a résumé. The information you need to complete a job application is similar to that of a résumé . But an employer doesn’t need to know absolutely all there is to know about you. They need to know that you have the skills, knowledge, and personality traits needed for a particular job.  Can you pick out which of your many skills are most important for different positions?  Can you present them in such a way that the prospective employer can quickly and easily evaluate your qualifications?
    • Write your own résumé. Put everything you have learned (in school, in extracurricular activities, in volunteer or paid jobs) into a few short paragraphs that would convince a prospective employer to hire you.  Write down everything you can think of about yourself. List every job you’ve ever done (real jobs, household chores, extra jobs at school such as hall monitor, line leader, or crossing guard.) List education – schools, grades, special classes.  List your extracurricular school activities (sports teams, band, clubs, debate team).  List your activities outside of school (camping, skateboarding, volunteer work). List any awards you’ve won, honors you have received, or special recognition. 3. While there are a number of formats that can be used for a résumé, the sample résumé will be used since students have little work experience.
  • Students will be given the resume checklist, writing tips, sample resume and resume they will fill out themselves
    • They will then spend time working on their individual resume (hand written for now) then we will clean it up and type it in a template resume document

 


Thursday-Standard 32

  • Finish up resume writing
    • Students will then do this short activity:
      • Describe for students a scenario in which a friend is applying for a job. They know the friend’s Facebook page contains content a potential employer might view negatively.  For example, it contains photos of the friend acting immaturely, and it is filled with grammar and spelling errors.  Have students write a paragraph on what they might say to their friend.
      • Then have them explore what LinkIn.com is. It is a business social networking site.  Have students go to linkin.com (if it will let them) and then explain some of its features. 
      • Then have them describe ways in which marketing professionals might use linkin.com to advance their careers.

 

Friday-Standard 32

Job versus no Job Video

 

 

 

Marketing and Management 1

April 3-7, 2023

Lesson Plans

 

Monday-

Student has a folder titled Visual merchandising

They will do notetaker and PPT

 

Tuesday-

Students will paint a color wheel

They will get physical paper copy to paint on front desk

 

Wednesday-

Students will open visual merchandising folder and do the window design activity where they will find 4 window designs from NY and label each picture

 

Thursday-

STEM day (all day activities)

 

Friday-

Good Friday NO SCHOOL

 

 

Marketing and Management 1

March 27-31, 2023

Lesson Plans

 

Monday-standard 29 (visual merchandising)

  • First, students will turn in their magazine design
  • We will start the Display design and preparation ppt
  • Students will have notetaker
  • Then have students paint the color wheel
    • Take their time and make pretty (give them paper copy)

 

Tuesday-

  • Finish painting color wheel
  • Next, introduce visual merchandising topic by taking notes via ppt
    • Student will have notetaker
    • Once finished with notes, students will look up 5 New York Window Displays

o       They will copy and paste them into a word document

o       Once they have printed them off, they will look through their notes and draw lines to elements they learned about while taking notes (ex: is it realistic (with manaquins), abstract, color, line, etc. 

o       Must have at least 4-5 things labeled on their handout

 

Wednesday-New standard 30 (career opportunities)

o       Once they have been given a field of interest, have them click on the one that interests them the most

  • Create PPT

 

Friday-

  • Finish up anything we didn’t get done this week

 

 

 

Marketing and Management 1

March 20-24, 2023

Lesson Plans

 

MONDAY:

Students will see a new folder in TEAMS titled: Review for exam

Within that document they will see documents within that folder.  Make sure they review the kahoot game test review.

 

Test will be 51 questions so please make sure they study.

 

TUESDAY:

Students will take exam.  Give them the entire class period since it is a longer test.  IF you want to grade it, I have the key under my sub plans.  Don’t feel like you have to unless you want something to do. 

 

WEDNESDAY:

Students will look in a new folder in TEAMS titled: Print Advertisement

They will Do #1a and #1b PPT and notetaker, look at #2 and #3 and then #4 is there homework assignment.  They will be creating a magazine cover in Microsoft word.  Everyone should know exactly what to do.  I have explained to them.  But it MUST look like a magazine cover.  The BEST cover design will win a gift card.  There will be a 1st and 2nd place prize.

 

THURSDAY:

Students will continue working on their magazine cover the entire class period.  Make sure they save it.  If they get finished on Thursday (I know some might), have them upload it to the #4 assignment document as a printout.

 

Friday:

Students will have a Shark tank day with questions to answer (as I will be at the 8th grade summit and will have a sub)a

 

Marketing and Management 1

March 6-10, 2023

Lesson Plans

 

Mondy-standard 27

  • Students will continue working on their print advertisement
  • Students will take notes on print advertisement from PPT and they will have notetaker
  • Once they have taken notes, they are going to look at their print advertisement and make slight changes after learning more about the topic
  • Finalize and turn in

 

Tuesday:

Students have a new folder in TEAMS titled:  Branding

  • They will find the PPT and do the notetaker (fill in the blanks) if they haven’t already done that
  • They will create a PPT over “re-branding” of a current business.
    • How branding strategies are used to meet sales and company goals
      • I want this information to be used to tie in the next part of the PPT
    • Then they will find an example of a successful or failed business at a rebranding effort (ex: Old Spice, Coke, JCPenny’s)
    • They may use the 3 businesses I suggested but please make sure shoulder partners don’t have the exact same topic
    • In the slides, please have them do the following:
      • Explain in detail how the business started (year, who created it, where it started, etc.) Also, what kind of product was it, was it popular in just a certain area of the country, etc.
      • Why did the company feel the need to “re-brand”/what year did they try and attempt it
      • What did the “re-branding” look like? Give examples of before and after of their design changes, how much those changes cost the company, what customers were saying about what changes were being made, were they positive or negative?
      • Did the re-branding “work” or “fail”? Why/why not?
      • Are they still in business today?
      • Why/what made them successful/thrive and/or caused them to fail at their re-branding of their business
    • Not giving a recommended number of slides. Just make sure the content is covered (this may include multiple slides over one bullet)

 

Wednesday:

Students may need more time to work on this PPT, and if that is the case, give them today to finish up the presentation.  Make sure they attach this PPT to the correct document titled: PPT project over “re-branding”

 

Thursday:

Student will look in new folder in TEAMS titled Types of Promotion

  • They will do notetaker over the PPT

Assignment:

Start Digital Sales Promo worksheets

Write email for a consumer product pitching what type of sales you would use for their product.

 

Friday:

New Product development PPT and notetaker

Students will do timeline of Social media worksheet

 

Marketing and Management 1

February 27-March 3, 2023

Lesson Plans

 

Monday-standard 27

  • Students will continue working on their print advertisement
  • Students will take notes on print advertisement from PPT and they will have notetaker
  • Once they have taken notes, they are going to look at their print advertisement and make slight changes after learning more about the topic
  • Finalize and turn in

 

Tuesday-

Students have a new folder in TEAMS titled:  Branding

  • They will find the PPT and do the notetaker (fill in the blanks) if they haven’t already done that
  • They will create a PPT over “re-branding” of a current business.
    • How branding strategies are used to meet sales and company goals
      • I want this information to be used to tie in the next part of the PPT
    • Then they will find an example of a successful or failed business at a rebranding effort (ex: Old Spice, Coke, JCPenny’s)
    • They may use the 3 businesses I suggested but please make sure shoulder partners don’t have the exact same topic
    • In the slides, please have them do the following:
      • Explain in detail how the business started (year, who created it, where it started, etc.) Also, what kind of product was it, was it popular in just a certain area of the country, etc.
      • Why did the company feel the need to “re-brand”/what year did they try and attempt it
      • What did the “re-branding” look like? Give examples of before and after of their design changes, how much those changes cost the company, what customers were saying about what changes were being made, were they positive or negative?
      • Did the re-branding “work” or “fail”? Why/why not?
      • Are they still in business today?
      • Why/what made them successful/thrive and/or caused them to fail at their re-branding of their business
    • Not giving a recommended number of slides. Just make sure the content is covered (this may include multiple slides over one bullet)

Wednesday:

Students may need more time to work on this PPT, and if that is the case, give them today to finish up the presentation.  Make sure they attach this PPT to the correct document titled: PPT project over “re-branding”

 

Thursday

Student will look in new folder in TEAMS titled Types of Promotion

  • They will do notetaker over the PPT

Assignment:

Start Digital Sales Promo worksheets

Write email for a consumer product pitching what type of sales you would use for their product.

 

Friday:

New Product development PPT and notetaker

Students will do timeline of Social media worksheet

 

 

 

 

Marketing and Management 1

February 20-24, 2023

Lesson Plans

 

Monday-

NO SCHOOL

 

Tuesday-

Lesson over nature, scope and importance of branding product planning.  We will discuss different types of branding

  • Generic
  • Private
  • National

We will do a taste testing on the difference of each type

 

Wednesday-Standard 26 Identify the types of promotion (advertising, direct marketing, ex: social media marketing, etc.)

  • Students will take notes over standard 26 via PPT with notetaker
  • Students will identify the major types of advertising media and cite the pros/cons of each

 

Thursday-review

  • We will review for test
  • Students will do crossword puzzle for a review and they will be given a study guide as well

 

Friday-standard 27 Print advertisement

  • Students will be given a few minutes to review for exam
  • Students will take exam
  • Start new material over print advertisement
  • Students will be introduced to print and they will create a magazine cover
    • Components it will contain are:
      • Magazine name (in a neat font)
      • Article titles
      • Bar code
      • Issue date
      • Color

 

Marketing and Management 1

February 13-17, 2023

Lesson Plans

 

Monday-

  • Identify major trade barriers and trade alliances, such as the North American Free Trade Agreement (NAFTA), and craft an argument for or against US Protectionism. Support reasoning with evidence and make recommendations to maintain or remove sanctions affecting a given industry or country.

 

Tuesday-AIDA MODEL

  • Students will take notes over AIDA model with a notetaker

Cereal box design activity

*Students brainstormed and picked there:

  • Company name
  • Product/cereal name
  • Celebrity, fictional character, made-up character
  • Promotional gimmick (free toys, coupons, games, music, etc)

 

Wednesday-

*Students will create there:

  • Logo
  • Slogan
  • Packaging
  • Focal point of design
  • Color scheme
  • Spacing (too much on package makes it hard to see the most important message).

 

Thursday-

*Continue working on project. 

 

Friday-

  • Finalize cereal box

 

 

 

Marketing and Management 1

February 6-10, 2023

Lesson Plans

 

Monday-

  • Students will read an article about fingerlings
  • https://www.nytimes.com/2017/12/09/business/fingerling-toy.html
  • Have students then type 1 page paper (double spaced) on an experience that they or someone they know, have experienced, regarding supply and demand of a popular item that they were wanting. Also, write from past holiday seasons, what have been the hot ticket items (what year was it) and have them find if those items went for super expensive/super cheap at the time of their popularity and when/if they died out. 

Using their knowledge of the Law of Supply and Demand, and the Hula Hoops Case Study, ask students to view the Facebook video, One Lucky Little Girl again individually or show it as a whole class. Ask students:

  1. What does this little girl’s reaction tell you about the market for Fingerlings?
  2. What part of the market is at play here? Demand? Supply?

Have students form groups and read the first New York Times article, How the Fingerling Caught On (Robot Grip and All) as 2017’s Hot Toy. Have them only read until they get to “Walmart Sets the Stage” in the article. Using demand and supply graphs, have them show what would happen to the market for Fingerlings when they became “the” toy. They should show a market with one supply curve and two demand curves, the right-most reflecting the increase in demand.

Ask them what they would expect with respect to the market price for Fingerlings. They should answer that it will increase. Now have them read the rest of the article. Still in groups, have them show on their graphs what happens when Walmart caps the price at $15. They should draw a horizontal line at $15 on their graph, representing a shortage. Ask, if price can’t increase, what happens, which is a shortage. Ask, what are some ways that WowWee can address the shortage? – increase production, ignore the $15 price cap. Ask what are the risks of WowWee allowing the shortage to continue? – People get tired of waiting, grow disinterested in the product if it’s too hard to find.

Have students, still in groups, read the second New York Times article How the Bot Stole Christmas: Toys Like Fingerlings Are Snapped Up and Resold. Ask students what the presence of bot-buying does to the market for Fingerlings? It increases demand even further, and increases the price on the black market. Explain that anytime there is a shortage of something, it opens up the possibility of creating a black market for that product, or knock-off products. Ask if they can think of other examples of shortages leading to black markets or substitute products.

Individual Activity

Have students draw D&S of the thing they thought of that they wanted in the warm-up activity. Show what happened when it got close to the holidays. Did the price go up? Discuss as a class.

Assessment

Have students think about something they have wanted and the factors that affected the market for it. Have students complete an exit ticket answering the questions below in their journals or on a piece of paper. Students must hand-in their work before the end of the period.

  • Was it a hot item?
  • Did they get it?
  • Why or why not?
  • Were their parents willing to pay the price? Not willing?
  • Could they not find it (i.e., shortage)?

 


Tuesday- standard 9

  • Students will take notes over PPT over the economy and marketing (GDP, standard of living, inflation rates, unemployment rates, productivity rates, stock market reports and CPI (consumer price index)
  • PPT and notetaker

 

Wednesday-standard 9 (International Monetary Fund, World Bank, and Federal Reserve System)

  • Do the comparison worksheet

 

Thursday-standard 8

  • Students will do a quick game over standard of living
    • The Bean Game (will take roughly 20-25 minutes)
    • Then do PPT over standard of living and GDP
      • Take notes from notetaker

 

Friday-Standard 15 US Protectionism

What is US Protectionism?

Go to the website below.

https://www.bbc.com/news/world-43512098

On you own paper write #1-7 and answer questions.

Once you have finished reading article, go back and write down what is a:

  • Trade War
  • Tariff
  • Trade Deficit
  • Protectionism
  • How do tariff’s effect me?
  • How do you feel about free trade?
  • What changes would you make if you were the President?
  • https://www.youtube.com/watch?v=Ny6kCk2Q6So Watch youtube video titled Exports and Imports | Protectionism, Tariffs and Who Benefits From Them

 

 

 

 

 

Marketing and Management 1

January 30-February 3 , 2023

Lesson Plans

 

Monday-standard 8, 9 &10

  • Business Cycle
    • Students will create an infographic on the business cycle (recession, depression, recovery, peak) and describe what happens to the economy at each stage of the business cycle
    • Cite examples of businesses that could flourish in each stage of the cycle

Tuesday- Standard 8

  • PPT over economic systems
  • Word search over business cycle

 

Wednesday-Standard 11 free enterprise system

  • Notes
  • Write a paper arguing for/against the claim that private ownership, competition, risk and profit motive benefit society

Thursday-

Depending on if we get all the presentations done with the transportation PPT done, we will move on to new topic

 

  • Benefits vs features lesson (standard 20)
  • Have them go to the collaborative space that is titled Benefits vs Features definition
  • Students will write down what they think a benefit is and what a feature is on a sheet of paper
  • They will then take notes from PPT
  • They will then be told to read article from website:
  • Once students have read article, give them the benefits vs features handout/worksheet about Tahoe and Yukon to complete
  • Once finished, have them pick out 5 products and have them compare just like they did on the worksheet

 

Friday-

  • Supply and demand (Standard 13)
    • Do candy activity
  • How much is superstar athletes paid (LeBron James, Kobe Bryant, Stef Curry, etc.) verse or compared to an “average” player?
  • Do you think you would pay more for a 1964 Corvette or a 2004 (assuming they are both in excellent condition)?
  • Which costs more, diamonds or gravel?

·         · 

Ask students why they think some items are more expensive than others. Try to lead the discussion so that students realize that rare things like superstars, antique automobiles, and diamonds are in short supply. So that students think about scarcity, you might ask questions such as, "How many superstars are there in the league, and how many average players are there?" Consequently, students should realize that the cost for the special items is usually higher, because they are harder to acquire.

Extension:
You may wish to tell students the following story about construction nails. Long ago, when houses made of wood were first being built, nails were very expensive. It seems funny to us today, but it's true. Each nail had to be made by hand, pounded into shape by a blacksmith. Though it wasn't difficult, it took time. Even a good blacksmith wouldn't be able to make more than a few hundred nails in an entire day. On the other hand, there are machines today that can manufacture thousands of nails an hour. Because they are so much easier to acquire now-that is, because there is a greater supply of nails-the price has dropped substantially.
  • SUPPLY AND DEMAND AUCTION EXAMPLES
  • Do PPT and notes with notetaker
  • Play marketing bingo with them, time permitting

 

 

 

Marketing and Management 1

January 23-27, 2023

Lesson Plans

 

Monday-

Review for exam

Kahoot game and crossword activity to help review

 

Tuesday- Standard 12

Unit 1 Exam

  • Students had a kahoot game to review from
  • Also had a crossword puzzle they had to fill out

Take exam

  • Student will do word search to wrap up unit (possible extra points for completing)

 

  • Distinguish between price vs non-price
  • We will take notes
  • Student will create an example sheet (like we did on powerpoint) with their own examples of products that would fall under each category of price vs non-price
    • They will find products and create a table with 5 different products for each topic

 

Wednesday-

  • Student will finish up price vs non price activity and turn in (if they haven’t already)
  • Have them read article about scarcity and have them do a summary over what they read
  • Difference between micro/macroeconomics
    • handout

 

Thursday-

  • Modes of Transportation (standard 18)
    • Students were given copies of pages from the Marketing Essentials book (pages 516-523)
    • They were divided into groups of 4 (they numbered off)
    • Once group was assembled, they were given their topics.
    • They had to be the teacher and create a PPT over their topic and create content they felt was most important to go over (using their handouts)
      • They also had to do PPT in powerpoint and make a notetaker for the class

Friday-

  • Finish up presentations and put on collaboration space

 

 

 

 

Marketing and Management 1

January 16-20, 2023

Lesson Plans

 

Monday-

No school (MLK day)

 

Tuesday-

  • Finish SWOT analysis notes
  • Products/Services description
    • Student will decide what products/services they will offer with their catering company
    • Student will write this as descriptive as possible
    • Start logo of truck, menu items
    • Menu design ideas

 

Students will start the logo design of their business food truck

  • They must first come up with a Name for business
    • Must find a unique way to write it, cool font, etc.
    • Must have color on logo, can’t be plain

 

Wednesday-

  • Continue working on logo and they will start the actual truck design
    • They will use a template to create their design
    • Must have color

 

Thursday-

Finish working on their truck template and turn in

  • Today they will create their actual menu available to customers
  • They will need to get on word or canva and create a menu with all the items they will offer
  • It needs to have their pricing for their menu items
    • Each food item they have needs to have a “catchy” name and a short description of what the food is/will taste like
      • Ex: Aussie Chicken Tacos
        • Three grilled chicken tacos topped with crispy slaw, fresh pico de gallo, melted cheese and an herb aioli
      • They must have a full page design. They may look at sample menus but are NOT to copy anyone else’s design
      • Pick a cool font and theme for menu
      • Make food sound delicious just by reading

 

Friday-

Students will finish and finalize their food truck menu

 

 

 

Marketing and Management 1

January 9-13, 2023

Lesson Plans

 

Monday-

  • Start standard 1 over economic utilities
    • Show ppt and have students take notes
    • Create foldable over the 5

 

Tuesday-Standard 1,2

  • Finish foldable (if they haven’t done so already)-show for homework grade
  • Utilities quiz
  • PPT and notes over marketing channels describe each marketing core function and supply examples
  • Show PPT and give the kids the handout of slides and have them highlight important info

 

Wednesday-Standard 5 (market segmentation)

  • Hook: try to hit the target on the board
  • Take notes
  • Individual activity with magazines
    • Student will find 2 ads that are advertising similar products but marketing to different target markets
  • Handout for target marketing

 

Thursday- standard 5 and 6

  • Finish activities for yesterday (handout and notes)
  • Start lesson over SWAT analysis
    • Take notes: introduce importance of a business plan, rough draft of goals, objective and mission statement
      • The plan will include:
        • Goals and objectives (SMART goals)
        • The mission statement of the business
        • SWOT analysis
        • Products/services description
        • Marketing research and strategy
        • Identify potential customers
        • Operating experiences
      • PPT over SMART goals-students will have notetaker
      • We will discuss each word in SMART, to check for understanding, then I ask each team to write down two goals they would like to achieve for our catering company, and to check it against the “smart” template

 

Friday-

  • Mission statement
    • Have them sign on to computers and look up at least 5 different companies mission statements
      • Make mental note of what all they said, if they were similar/different (use venn diagram for this)
    • Students will be given a mission statement handout
    • They will read and then they will get in their groups and come up with their mission statement as a team using the info from the handout
    • Start SWOT analysis notes
    • Do swot analysis business examples
      • Have students get into groups of 2

Fill out SWOT handout using the examples provided

 

 

 

Marketing and Management 1

January 4-6, 2023

Lesson Plans

 

Standard 1:

Define marketing and describe the marketing benefits derived from each economic utility (form, time, place, possession, information).  Discuss how each benefit adds value to products and services.

 

  • Have students get in groups of 3 and define marketing on note cards. Then have one student come write their groups definition on board
  • Teacher will go over “definition” of marketing”:
    • The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It involves the process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges that satisfy customers.
    • Students will get in groups of 2
    • Teacher will explain that I will set a timer for 30 minutes
      • In those 30 minutes, students will get on their phones and they will look through all their social media sites they are “connected” to.
      • ½ way through activity, I will ask students to switch to another social media sight to get a different perspective and see if new things were being marketing to them (they will put asterisk/check by the ones that have been featured twice or more)
      • They have to scroll through their feed and every time they see something being marketed to them they will write down what information it was
    • When time is up, we will compare different groups and what they were being marketed
    • Class discussion: were they eye-catching? Do you think it cost them a lot of money to create ad?

They will sign on to their computers and were asked to compare and contrast these two websites:

 

  • Discussion was held about the two websites and how the marketing of them were completely opposites

This will lead into how different our marketing strategies are and how they try to market to everyone

 

Wednesday-

  • Introduce “What is Marketing?”/Marketing Strategy
    • We will watch a video by Steve Jobs
    • This video will lead up to how vital making sure you look at and focus on the product/brand
    • Students will take notes from PowerPoint titled Marketing Mix
    • PPT saved in “Marketing and Mgmt I” folder under Marketing mix folder named “Marketing mix PPT”
    • Students will take notes via notetaker
    • For fun, have the student look up the change in apple phones from 2010-present. See when the bigger changes took place and see year to year what all was added (multiple things or very little change)

 

Thursday-standard 1, Standard 3

Once we have watched video, we will talk about the 4 P’s and they will then be assigned a worksheet titled:  4 P’s of Marketing “Create Your Own Product” Activity

They will spend the rest of the class period coming up with their new idea and supporting the 4 Ps.

  • Students will present their new ideas to class

 

 

 

 

 

FALL LESSON PLANS 2022

Marketing and Management 1

December 12-15, 2022

Lesson Plans

 

Monday-

Students will be working on a project and will present

 

 

Tuesday-

Student will be working on their project (international business presentation)

 

 

Wednesday-

Finish up project and also finish presenting

Review for finals

 

Thursday-

Review for finals

 

Friday-

Student will be taking FINAL EXAMS

 

Marketing and Management 1

December 5-9, 2022

Lesson Plans

 

Monday

 

 

Tuesday-Standard 32

  • Students were given a really “bad” resume titled Sally Sad and they had to get in groups of 3 and figure out all the bad things her resume has on it, etc.
  • We then discussed as a group and went over what all was wrong with it
  • Then the students stayed in their groups of 3 and were given a resume packet.
    • In this packet was 6-8 resumes. They were given a handout titled sample resume discussion
    • They had to divide the resumes up (so each had 2-3 each) and then pick apart the resume (finding the good/bad/ugly) about each one
    • They highlighted those things to discuss later
    • They have specific questions to answer about the resumes

 

Wednesday-Standard 32

  • Students will finish up reviewing and answering questions about the resumes
  • We will discuss as a class what they came up with (and turn in their answers for a homework grade)
  • We will then watch this video https://www.youtube.com/watch?v=L2Yb3xk9S_k The 10 Biggest Resume No-No's
  • Then take notes from PPT
  • Once we are finished with that assignment, we will then
    • Can you put everything about yourself - your life story - on a single sheet of paper? You probably will have to do that at some point in your life. A résumé is a piece of paper that tells a prospective employer who you are, what you’ve done, and why they should hire you.  Some businesses just want a completed application but the résumé brings extra attention to the application. For many jobs, you’ll probably need a résumé. The information you need to complete a job application is similar to that of a résumé . But an employer doesn’t need to know absolutely all there is to know about you. They need to know that you have the skills, knowledge, and personality traits needed for a particular job.  Can you pick out which of your many skills are most important for different positions?  Can you present them in such a way that the prospective employer can quickly and easily evaluate your qualifications?
    • Write your own résumé. Put everything you have learned (in school, in extracurricular activities, in volunteer or paid jobs) into a few short paragraphs that would convince a prospective employer to hire you.  Write down everything you can think of about yourself. List every job you’ve ever done (real jobs, household chores, extra jobs at school such as hall monitor, line leader, or crossing guard.) List education – schools, grades, special classes.  List your extracurricular school activities (sports teams, band, clubs, debate team).  List your activities outside of school (camping, skateboarding, volunteer work). List any awards you’ve won, honors you have received, or special recognition. 3. While there are a number of formats that can be used for a résumé, the sample résumé will be used since students have little work experience.
  • Students will be given the resume checklist, writing tips, sample resume and resume they will fill out themselves
    • They will then spend time working on their individual resume (hand written for now) then we will clean it up and type it in a template resume document

 


Thursday-Standard 32

  • Finish up resume writing
    • Students will then do this short activity:
      • Describe for students a scenario in which a friend is applying for a job. They know the friend’s Facebook page contains content a potential employer might view negatively.  For example, it contains photos of the friend acting immaturely, and it is filled with grammar and spelling errors.  Have students write a paragraph on what they might say to their friend.
      • Then have them explore what LinkIn.com is. It is a business social networking site.  Have students go to linkin.com (if it will let them) and then explain some of its features. 
      • Then have them describe ways in which marketing professionals might use linkin.com to advance their careers.

 

Friday-

Watch Job vs No Job

 

 

Marketing and Management 1

November 28-December 2, 2022

Lesson Plans

 

Monday-

International marketing and global marketplace

Students will do an international business gallery walk

*they will answer questions about international business

*We will then go over answers

*Students will then start international business project

          *they will fill out a PPT that has the same questions for everyone

          *Each student will pick their own country and research

*They will be graded by a detailed rubric

 

Tuesday-

Students will continue working on their project

 

Wednesday-

Students will present their findings

 

Thursday-

Students will finish up their presentations

 

Friday-

Business Ethics chat station

Talk about business ethics lesson

 

 

 

Marketing and Management 1

November 22-23, 2022

Lesson Plans

 

Monday-

Students will start new standard over visual merchandising

PPT and notetaker

 

Tuesday-

Students will paint a color wheel in relation to visual merchandising

 

Marketing and management 1

November 14-18, 2022

Lesson Plans

 

Monday-

start career PPT in homework folder of class notebook

 

 

Tuesday-Standard 31

  • Students found a career (based on the survey they took) and looked at the qualifications, etc.

o       They kept that job in the back of their minds as they began the project

  • Students create a PPT over the following:

o       Interview Etiquette

       Tips on how to dress/groom (2 or more slides)

       Most commonly asked interview questions (2 or more slides)

       Appropriate conduct during an interview (2 or more slides)

       Recommended follow-up procedures (1 slide)

       If you have ever had/have/interviewed for a job, give personal experience on steps you went through

  • If student gets finished early, have them do this:

o       Using online employment resources, conduct a job search for a marketing position.  Choose two postings and create a Venn diagram illustrating the unique qualifications for each job as well as the common qualifications between them

 

Tuesday-

  • Finish slide/ppt

o       Send to teacher

  • Interview preparation

o       Students will watch video over interview research process

o       Once finished, they will do an interview research worksheet

       Students will find a job opening that interests them.  It should be a job for which you qualify.  They will answer 9 questions

  • Once they are finished, they will start the common interview question worksheet

o       Turn in for test grade

  • We will then watch The Good and the Bad interview

o       Students will have a handout where they will write what “bad” things they saw during the interview and the good things they saw during the interview

  • Students will now fill out the interview methods worksheet

o       Students will do this handout individually

o       Turn in

 

 

Wednesday-

o       From watching the interview process yesterday, students will be given tips on how to write an appropriate thank you note

o       They will take notes over topic and then fill out a thank you note

o       After the Interview:  lesson

o       Students will talk about how to handle rejection

o       W-4 form: how to fill out

o       Students will take notes from a notetaker given to them

o       Once finished, students will take a quiz

Thursday-

o       Resume writing lesson

 

Friday-

o       We will watch Job or No Job

o       Give students handout to fill out as they watch

       Must write down things they notice that is good and bad

 

 

 

 

Marketing and Management 1

November 7-11, 2022

Lesson Plans

 

Monday-

Students will see a new folder in TEAMS titled: Review for exam

Within that document they will see documents within that folder.  Make sure they review the kahoot game test review.

 

Test will be 51 questions so please make sure they study.

 

 

Tuesday-

NO SCHOOL (Election day)

 

Wednesday

Students will take exam.  Give them the entire class period since it is a longer test.  IF you want to grade it, I have the key under my sub plans.  Don’t feel like you have to unless you want something to do. 

 

 

Thursday-

Students will look in a new folder in TEAMS titled: Print Advertisement

They will Do #1a and #1b PPT and notetaker, look at #2 and #3 and then #4 is there homework assignment.  They will be creating a magazine cover in Microsoft word.  Everyone should know exactly what to do.  I have explained to them.  But it MUST look like a magazine cover.  The BEST cover design will win a gift card.  There will be a 1st and 2nd place prize.

 

 

Friday-

NO SCHOOL (Veteran’s day)

 

 

Marketing and Management 1

October 31-November 4, 2022

Lesson Plans

Monday:

 

Students have a new folder in TEAMS titled:  Branding

  • They will find the PPT and do the notetaker (fill in the blanks) if they haven’t already done that
  • They will create a PPT over “re-branding” of a current business.
    • How branding strategies are used to meet sales and company goals
      • I want this information to be used to tie in the next part of the PPT
    • Then they will find an example of a successful or failed business at a rebranding effort (ex: Old Spice, Coke, JCPenny’s)
    • They may use the 3 businesses I suggested but please make sure shoulder partners don’t have the exact same topic
    • In the slides, please have them do the following:
      • Explain in detail how the business started (year, who created it, where it started, etc.) Also, what kind of product was it, was it popular in just a certain area of the country, etc.
      • Why did the company feel the need to “re-brand”/what year did they try and attempt it
      • What did the “re-branding” look like? Give examples of before and after of their design changes, how much those changes cost the company, what customers were saying about what changes were being made, were they positive or negative?
      • Did the re-branding “work” or “fail”? Why/why not?
      • Are they still in business today?
      • Why/what made them successful/thrive and/or caused them to fail at their re-branding of their business
    • Not giving a recommended number of slides. Just make sure the content is covered (this may include multiple slides over one bullet)

 

TUESDAY:

Students may need more time to work on this PPT, and if that is the case, give them today to finish up the presentation.  Make sure they attach this PPT to the correct document titled: PPT project over “re-branding”

 

WEDNESDAY:

Student will look in new folder in TEAMS titled Types of Promotion

  • They will do notetaker over the PPT

Assignment:

Start Digital Sales Promo worksheets

Write email for a consumer product pitching what type of sales you would use for their product.

 

Thursday:

New Product development PPT and notetaker

Students will do timeline of Social media worksheet

 

Friday:

Snapchat article and assignment

 

 

 

Marketing and Management 1

October 24-28, 2022

Lesson Plans

 

Monday-standard 29 (visual merchandising)

  • First, students will turn in their magazine design
  • We will start the Display design and preparation ppt
  • Students will have notetaker
  • Then have students paint the color wheel
    • Take their time and make pretty (give them paper copy)

 

Tuesday-

  • Finish painting color wheel
  • Next, introduce visual merchandising topic by taking notes via ppt
    • Student will have notetaker
    • Once finished with notes, students will look up 5 New York Window Displays

o       They will copy and paste them into a word document

o       Once they have printed them off, they will look through their notes and draw lines to elements they learned about while taking notes (ex: is it realistic (with manaquins), abstract, color, line, etc. 

o       Must have at least 4-5 things labeled on their handout

 

Wednesday-New standard 30 (career opportunities)

o       Once they have been given a field of interest, have them click on the one that interests them the most

  • Create PPT

 

Friday-

  • Finish up anything we didn’t get done this week

 

 

 

Marketing and Management 1

October 17-21, 2022

Lesson Plans

 

Monday-

Lesson over nature, scope and importance of branding product planning.  We will discuss different types of branding

  • Generic
  • Private
  • National

We will do a taste testing on the difference of each type

 

Tuesday-Standard 26 Identify the types of promotion (advertising, direct marketing, ex: social media marketing, etc.)

  • Students will take notes over standard 26 via PPT with notetaker
  • Students will identify the major types of advertising media and cite the pros/cons of each

 

Wednesday-review

  • We will review for test
  • Students will do crossword puzzle for a review and they will be given a study guide as well

 

Thursday-standard 27 Print advertisement

  • Students will be given a few minutes to review for exam
  • Students will take exam
  • Start new material over print advertisement
  • Students will be introduced to print and they will create a magazine cover
    • Components it will contain are:
      • Magazine name (in a neat font)
      • Article titles
      • Bar code
      • Issue date
      • Color

 

Friday-standard 27

  • Students will continue working on their print advertisement
  • Students will take notes on print advertisement from PPT and they will have notetaker
  • Once they have taken notes, they are going to look at their print advertisement and make slight changes after learning more about the topic
  • Finalize and turn in

 

 

Marketing and Management 1

October 3-7, 2022

Lesson Plans

 

HOMECOMING WEEK

Monday-

Students will finalize all work on their projects

 

Tuesday-

Student groups will start presenting (we will have a panel of judges)

 

Wednesday-

Students will finish presenting projects

 

Thursday-

Watch Shark Tank as a wrap up of our midterm project

 

Friday-

All day events for Homecoming (won’t have 2nd block)

 

 

Marketing and Management 1

September 26-30, 2022

Lesson Plans

 

Monday-

Students will begin a unit over creating a new product, creating a commercial/magazine ad, and a poster.  They will also be creating an actual prototype to show the class what their creation is. 

Also, they will be pitching their idea to a panel of people “sharks”.  This project will take almost 2 weeks to complete.

 

Tuesday-

Continue working on project

 

Wednesday-

Continue working on project

 

Thursday-

Continue working on project

 

Friday-

Continue working on project

 

Marketing and Management 1

September 19-23, 2022

Lesson Plans

 

Monday-

  • Identify major trade barriers and trade alliances, such as the North American Free Trade Agreement (NAFTA), and craft an argument for or against US Protectionism. Support reasoning with evidence and make recommendations to maintain or remove sanctions affecting a given industry or country.

 

Tuesday-AIDA MODEL

  • Students will take notes over AIDA model with a notetaker

Cereal box design activity

*Students brainstormed and picked there:

  • Company name
  • Product/cereal name
  • Celebrity, fictional character, made-up character
  • Promotional gimmick (free toys, coupons, games, music, etc)

 

Wednesday-

*Students will create there:

  • Logo
  • Slogan
  • Packaging
  • Focal point of design
  • Color scheme
  • Spacing (too much on package makes it hard to see the most important message).

 

Thursday-

*Continue working on project. 

 

Friday-

Continue working on project

 

 

 

Marketing and Management 1

September 12-16, 2022

Lesson Plans

 

Monday-

  • Students will read an article about fingerlings
  • https://www.nytimes.com/2017/12/09/business/fingerling-toy.html
  • Have students then type 1 page paper (double spaced) on an experience that they or someone they know, have experienced, regarding supply and demand of a popular item that they were wanting. Also, write from past holiday seasons, what have been the hot ticket items (what year was it) and have them find if those items went for super expensive/super cheap at the time of their popularity and when/if they died out. 

Using their knowledge of the Law of Supply and Demand, and the Hula Hoops Case Study, ask students to view the Facebook video, One Lucky Little Girl again individually or show it as a whole class. Ask students:

  1. What does this little girl’s reaction tell you about the market for Fingerlings?
  2. What part of the market is at play here? Demand? Supply?

Have students form groups and read the first New York Times article, How the Fingerling Caught On (Robot Grip and All) as 2017’s Hot Toy. Have them only read until they get to “Walmart Sets the Stage” in the article. Using demand and supply graphs, have them show what would happen to the market for Fingerlings when they became “the” toy. They should show a market with one supply curve and two demand curves, the right-most reflecting the increase in demand.

Ask them what they would expect with respect to the market price for Fingerlings. They should answer that it will increase. Now have them read the rest of the article. Still in groups, have them show on their graphs what happens when Walmart caps the price at $15. They should draw a horizontal line at $15 on their graph, representing a shortage. Ask, if price can’t increase, what happens, which is a shortage. Ask, what are some ways that WowWee can address the shortage? – increase production, ignore the $15 price cap. Ask what are the risks of WowWee allowing the shortage to continue? – People get tired of waiting, grow disinterested in the product if it’s too hard to find.

Have students, still in groups, read the second New York Times article How the Bot Stole Christmas: Toys Like Fingerlings Are Snapped Up and Resold. Ask students what the presence of bot-buying does to the market for Fingerlings? It increases demand even further, and increases the price on the black market. Explain that anytime there is a shortage of something, it opens up the possibility of creating a black market for that product, or knock-off products. Ask if they can think of other examples of shortages leading to black markets or substitute products.

Individual Activity

Have students draw D&S of the thing they thought of that they wanted in the warm-up activity. Show what happened when it got close to the holidays. Did the price go up? Discuss as a class.

Assessment

Have students think about something they have wanted and the factors that affected the market for it. Have students complete an exit ticket answering the questions below in their journals or on a piece of paper. Students must hand-in their work before the end of the period.

  • Was it a hot item?
  • Did they get it?
  • Why or why not?
  • Were their parents willing to pay the price? Not willing?
  • Could they not find it (i.e., shortage)?

 


Tuesday- standard 9

  • Students will take notes over PPT over the economy and marketing (GDP, standard of living, inflation rates, unemployment rates, productivity rates, stock market reports and CPI (consumer price index)
  • PPT and notetaker

 

Wednesday-standard 9 (International Monetary Fund, World Bank, and Federal Reserve System)

  • Do the comparison worksheet

 

Thursday-standard 8

  • Students will do a quick game over standard of living
    • The Bean Game (will take roughly 20-25 minutes)
    • Then do PPT over standard of living and GDP
      • Take notes from notetaker

 

Friday-Standard 15 US Protectionism

What is US Protectionism?

Go to the website below.

https://www.bbc.com/news/world-43512098

On you own paper write #1-7 and answer questions.

Once you have finished reading article, go back and write down what is a:

  • Trade War
  • Tariff
  • Trade Deficit
  • Protectionism
  • How do tariff’s effect me?
  • How do you feel about free trade?
  • What changes would you make if you were the President?
  • https://www.youtube.com/watch?v=Ny6kCk2Q6So Watch youtube video titled Exports and Imports | Protectionism, Tariffs and Who Benefits From Them

 

 

 

 

Marketing and Management 1

September 5-9, 2022

Lesson plans

 

Monday-

NO SCHOOL Labor Day

 

Tuesday-

  • Modes of Transportation (standard 18)
    • Students were given copies of pages from the Marketing Essentials book (pages 516-523)
    • They were divided into groups of 4 (they numbered off)
    • Once group was assembled, they were given their topics.
    • They had to be the teacher and create a PPT over their topic and create content they felt was most important to go over (using their handouts)
      • They also had to do PPT in powerpoint and make a notetaker for the class

 

Wednesday-

  • Finish up presentations and put on collaboration space

 

Thursday-

Depending on if we get all the presentations done with the transportation PPT done, we will move on to new topic

 

  • Benefits vs features lesson (standard 20)
  • Have them go to the collaborative space that is titled Benefits vs Features definition
  • Students will write down what they think a benefit is and what a feature is on a sheet of paper
  • They will then take notes from PPT
  • They will then be told to read article from website:
  • Once students have read article, give them the benefits vs features handout/worksheet about Tahoe and Yukon to complete
  • Once finished, have them pick out 5 products and have them compare just like they did on the worksheet

 

Friday-

  • Supply and demand (Standard 13)
    • Do candy activity
  • How much is superstar athletes paid (LeBron James, Kobe Bryant, Stef Curry, etc.) verse or compared to an “average” player?
  • Do you think you would pay more for a 1964 Corvette or a 2004 (assuming they are both in excellent condition)?
  • Which costs more, diamonds or gravel?

·        · 

Ask students why they think some items are more expensive than others. Try to lead the discussion so that students realize that rare things like superstars, antique automobiles, and diamonds are in short supply. So that students think about scarcity, you might ask questions such as, "How many superstars are there in the league, and how many average players are there?" Consequently, students should realize that the cost for the special items is usually higher, because they are harder to acquire.

Extension:
You may wish to tell students the following story about construction nails. Long ago, when houses made of wood were first being built, nails were very expensive. It seems funny to us today, but it's true. Each nail had to be made by hand, pounded into shape by a blacksmith. Though it wasn't difficult, it took time. Even a good blacksmith wouldn't be able to make more than a few hundred nails in an entire day. On the other hand, there are machines today that can manufacture thousands of nails an hour. Because they are so much easier to acquire now-that is, because there is a greater supply of nails-the price has dropped substantially.
  • SUPPLY AND DEMAND AUCTION EXAMPLES
  • Do PPT and notes with notetaker
  • Play marketing bingo with them, time permitting

 

 

 

Marketing and Management 1

August 29-September 2, 2022

Lesson Plans

 

Monday- Standard 8

  • PPT over economic systems
  • Word search over business cycle

 

Tuesday-Standard 11 free enterprise system

  • Notes
  • Write a paper arguing for/against the claim that private ownership, competition, risk and profit motive benefit society

Wednesday-

Review for exam

Kahoot game and crossword activity to help review

 

Thursday- Standard 12

Unit 1 Exam

  • Students had a kahoot game to review from
  • Also had a crossword puzzle they had to fill out

Take exam

  • Student will do word search to wrap up unit (possible extra points for completing)

 

  • Distinguish between price vs non-price
  • We will take notes
  • Student will create an example sheet (like we did on powerpoint) with their own examples of products that would fall under each category of price vs non-price
    • They will find products and create a table with 5 different products for each topic

 

Friday-

  • Student will finish up price vs non price activity and turn in (if they haven’t already)
  • Have them read article about scarcity and have them do a summary over what they read
  • Difference between micro/macroeconomics
    • handout

 

 

Marketing and Management 1

August 22-26 ,2022

Lesson Plans

 

Monday-

Continue working on logo of truck

 

Tuesday-

  • Students will watch Shark tank to see what it looks like to get a product up and running
  • Students will have handout for this while they watch Shark Tank

 

Wednesday-

  • Students will get in their catering business groups and using the food truck template, create what their truck will look like
    • They must first come up with a Name for business
      • Must find a unique way to write it, cool font, etc.
      • Must have color on food truck, can’t be plain
      • Some sort of logo/image to go along with their newly created business
    • Food truck template will be turned in at end of class period. Make sure the rough draft it first on a scrap piece of paper.
  • When they are finished with that, have them go to the Walmart website.
    • Browse the website for a food or cleaning product that is environmentally friendly. Write a 50 word ad for an in-store display that will appeal to as many green consumer needs and segments as possible.  TURN IN.

Thursday-

  • Today they will create their actual menu available to customers
  • They will need to get on word and create a menu with all the items they will offer
  • It needs to have their pricing for their menu items
    • Each food item they have needs to have a “catchy” name and a short description of what the food is/will taste like
      • Ex: Aussie Chicken Tacos
        • Three grilled chicken tacos topped with crispy slaw, fresh pico de gallo, melted cheese and an herb aioli
      • They must have a full page design. They may look at sample menus but are NOT to copy anyone else’s design
      • Pick a cool font and theme for menu
      • Make food sound delicious just by reading

 

Friday-standard 8, 9 &10

  • Business Cycle
    • Students will create an infographic on the business cycle (recession, depression, recovery, peak) and describe what happens to the economy at each stage of the business cycle
    • Cite examples of businesses that could flourish in each stage of the cycle

 

Marketing and Management 1

August 15-19, 2022

Lesson Plans

 

Monday-Standard 1,2

  • Finish foldable (if they haven’t done so already)-show for homework grade
  • Utilities quiz
  • PPT and notes over marketing channels describe each marketing core function and supply examples
  • Show PPT and give the kids the handout of slides and have them highlight important info

 

Tuesday-Standard 5 (market segmentation)

  • Hook: try to hit the target on the board
  • Take notes
  • Individual activity with magazines
    • Student will find 2 ads that are advertising similar products but marketing to different target markets
  • Handout for target marketing

 

Wednesday- standard 5 and 6

  • Finish activities for yesterday (handout and notes)
  • Start lesson over SWAT analysis
    • Take notes: introduce importance of a business plan, rough draft of goals, objective and mission statement
      • The plan will include:
        • Goals and objectives (SMART goals)
        • The mission statement of the business
        • SWOT analysis
        • Products/services description
        • Marketing research and strategy
        • Identify potential customers
        • Operating experiences
      • PPT over SMART goals-students will have notetaker
      • We will discuss each word in SMART, to check for understanding, then I ask each team to write down two goals they would like to achieve for our catering company, and to check it against the “smart” template

 

Thursday-

  • Mission statement
    • Have them sign on to computers and look up at least 5 different companies mission statements
      • Make mental note of what all they said, if they were similar/different (use venn diagram for this)
    • Students will be given a mission statement handout
    • They will read and then they will get in their groups and come up with their mission statement as a team using the info from the handout
    • Start SWOT analysis notes
    • Do swot analysis business examples
      • Have students get into groups of 2
      • Fill out SWOT handout using the examples provided

 

Friday-

  • Finish SWOT analysis notes
  • Products/Services description
    • Students will then get in their groups and decide what products/services they will offer with their catering company
    • They will write this a descriptive as possible
    • Start logo of truck, menu items
    • Menu design ideas

 

 

Marketing and Management 1

August 8-12, 2022

Lesson Plans

 

Monday-

  • Welcome back
    • Tell a little about myself (show PowerPoint if it’s kids I have not had in a while)
    • Hand out papers that need to be signed/go over standards
    • Tell about safety test
    • Play ice breaker game
      • Would you rather game
    • Blobs and Lines
    • How to Play
    • In this icebreaker, students are prompted to either line up in some particular order (by birthday, for example) or gather in “blobs” based on something they have in common (similar shoes, for example). What’s great about this game is that it helps students quickly discover things they have in common. It’s also ridiculously easy: Students don’t have to come up with anything clever, and they can respond to every question without thinking too hard about it. This game keeps students moving and talking, and it builds a sense of belonging and community in your classroom.
    • Here are some sample prompts you can use for this game:
    • Line up in alphabetical order by your first names.
    • Line up in alphabetical order by your last names.
    • Gather with people who have the same eye color as you.
    • Gather with people who get to school in the same way as you (car, bus, walk).
    • Line up in order of your birthdays, from January 1 through December 31.
    • Line up in order of how many languages you speak.
    • Gather into 3 blobs: Those who have LOTS of chores at home, those who have A FEW chores at home, and those who have NO chores at home.
    • Gather with people who have the same favorite season as you.
  • Explain class rules, expectations, where things are located in room, bathroom chart, phones, trash, etc.

 

Tuesday-

Take up all papers (course guide and standards)

Take Safety test

Students will add the ACT practice test to their bookmarks on their computers

 

Standard 1:

Define marketing and describe the marketing benefits derived from each economic utility (form, time, place, possession, information).  Discuss how each benefit adds value to products and services.

 

  • Have students get in groups of 3 and define marketing on note cards. Then have one student come write their groups definition on board
  • Teacher will go over “definition” of marketing”:
    • The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It involves the process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges that satisfy customers.
    • Students will get in groups of 2
    • Teacher will explain that I will set a timer for 30 minutes
      • In those 30 minutes, students will get on their phones and they will look through all their social media sites they are “connected” to.
      • ½ way through activity, I will ask students to switch to another social media sight to get a different perspective and see if new things were being marketing to them (they will put asterisk/check by the ones that have been featured twice or more)
      • They have to scroll through their feed and every time they see something being marketed to them they will write down what information it was
    • When time is up, we will compare different groups and what they were being marketed
    • Class discussion: were they eye-catching? Do you think it cost them a lot of money to create ad?

They will sign on to their computers and were asked to compare and contrast these two websites:

 

  • Discussion was held about the two websites and how the marketing of them were completely opposites

This will lead into how different our marketing strategies are and how they try to market to everyone

 

Wednesday-

  • Introduce “What is Marketing?”/Marketing Strategy
    • We will watch a video by Steve Jobs
    • This video will lead up to how vital making sure you look at and focus on the product/brand
    • Students will take notes from PowerPoint titled Marketing Mix
    • PPT saved in “Marketing and Mgmt I” folder under Marketing mix folder named “Marketing mix PPT”
    • Students will take notes via notetaker
    • For fun, have the student look up the change in apple phones from 2010-present. See when the bigger changes took place and see year to year what all was added (multiple things or very little change)

 

Thursday-standard 1, Standard 3

Once we have watched video, we will talk about the 4 P’s and they will then be assigned a worksheet titled:  4 P’s of Marketing “Create Your Own Product” Activity

They will spend the rest of the class period coming up with their new idea and supporting the 4 Ps.

  • Students will present their new ideas to class

 

Friday-

  • Start standard 1 over economic utilities
    • Show ppt and have students take notes
    • Create foldable over the 5

 

 

Marketing and Management 1

August 5, 2022

Lesson Plans

 

Friday-

Students will be welcomed and will fill out the about me and student information form 

 

 

 

 

 

 

 

 

 

Marketing and Management 1

May 23-24, 2022

 

Monday-

Finals

 

Tuesday-

no students

 

Marketing and Management 1

May 16-20, 2022

Lesson Plans

 

Monday-Standard 21

Identify and distinguish between high touch versus low touch selling, conversational marketing and drip marketing

 

How do businesses approach these sales techniques?  Students will write a paper over these

 

Tuesday-

Using online employment resources, conduct a job search for a marketing position.  Choose two postings and create a Venn diagram illustrating the unique qualifications for each job as well as the common qualifications between them.

 

 

Wednesday-Standard 28

Identify the types of promotion (personal selling, public relations, social media marketing, etc.)

Also, identify the major types of advertising media and cite all the pros and cons of each.

Students will create a PPT over this material

 

 

Thursday-

Students will finish up PPT and turn in for grade. We will start to review for final exam

 

 

Friday-

Review for Final Exam

 

Marketing and Management 1

May 9-13, 2022

Lesson Plans

 

Monday-

Finish up resume and review

 

Tuesday-

Entire class will be testing so I won’t have students

 

Wednesday-

Students will be reviewing for Vol State Dual Credit Marketing Exam (students will take this test at 9:30am)

 

Thursday-standard 22

Investigate forms of prospecting to include unsolicited calls (cold calls), door to door in person visits, referrals, webinars, seminars, networking, content marketing, social media.

*Students will create an infographic that reflects identified forms of prospecting and he extent to which each is used, focusing on different types of social mediums used.

 

Friday-standard 22

students will finish the infographic and turn in for project grade

 

Marketing and Management 1

May 2-6, 2022

Lesson Plans

 

Monday-

  • Using online employment resources, conduct a job search for a marketing position. Choose two postings and create a Venn diagram illustrating the unique qualifications for each job as well as the common qualifications between them.

 

Tuesday-

No School Election Day

 

Wednesday-Standard 32

  • Students were given a really “bad” resume titled Sally Sad and they had to get in groups of 3 and figure out all the bad things her resume has on it, etc.
  • We then discussed as a group and went over what all was wrong with it
  • Then the students stayed in their groups of 3 and were given a resume packet.
    • In this packet was 6-8 resumes. They were given a handout titled sample resume discussion
    • They had to divide the resumes up (so each had 2-3 each) and then pick apart the resume (finding the good/bad/ugly) about each one
    • They highlighted those things to discuss later
    • They have specific questions to answer about the resumes

 

Thursday-Standard 32

  • Students will finish up reviewing and answering questions about the resumes
  • We will discuss as a class what they came up with (and turn in their answers for a homework grade)
  • We will then watch this video https://www.youtube.com/watch?v=L2Yb3xk9S_k The 10 Biggest Resume No-No's
  • Then take notes from PPT
  • Once we are finished with that assignment, we will then
    • Can you put everything about yourself - your life story - on a single sheet of paper? You probably will have to do that at some point in your life. A résumé is a piece of paper that tells a prospective employer who you are, what you’ve done, and why they should hire you.  Some businesses just want a completed application but the résumé brings extra attention to the application. For many jobs, you’ll probably need a résumé. The information you need to complete a job application is similar to that of a résumé . But an employer doesn’t need to know absolutely all there is to know about you. They need to know that you have the skills, knowledge, and personality traits needed for a particular job.  Can you pick out which of your many skills are most important for different positions?  Can you present them in such a way that the prospective employer can quickly and easily evaluate your qualifications?
    • Write your own résumé. Put everything you have learned (in school, in extracurricular activities, in volunteer or paid jobs) into a few short paragraphs that would convince a prospective employer to hire you.  Write down everything you can think of about yourself. List every job you’ve ever done (real jobs, household chores, extra jobs at school such as hall monitor, line leader, or crossing guard.) List education – schools, grades, special classes.  List your extracurricular school activities (sports teams, band, clubs, debate team).  List your activities outside of school (camping, skateboarding, volunteer work). List any awards you’ve won, honors you have received, or special recognition. 3. While there are a number of formats that can be used for a résumé, the sample résumé will be used since students have little work experience.
  • Students will be given the resume checklist, writing tips, sample resume and resume they will fill out themselves
    • They will then spend time working on their individual resume (hand written for now) then we will clean it up and type it in a template resume document

 


Friday-Standard 32

  • Finish up resume writing
    • Students will then do this short activity:
      • Describe for students a scenario in which a friend is applying for a job. They know the friend’s Facebook page contains content a potential employer might view negatively.  For example, it contains photos of the friend acting immaturely, and it is filled with grammar and spelling errors.  Have students write a paragraph on what they might say to their friend.
      • Then have them explore what LinkIn.com is. It is a business social networking site.  Have students go to linkin.com (if it will let them) and then explain some of its features. 
      • Then have them describe ways in which marketing professionals might use linkin.com to advance their careers.

 

 

Marketing and Management 1

April 25-29, 2022

Lesson Plans

 

Monday-

start career PPT in homework folder of class notebook

 

 

Tuesday-Standard 31

  • Students found a career (based on the survey they took) and looked at the qualifications, etc.

o       They kept that job in the back of their minds as they began the project

  • Students create a PPT over the following:

o       Interview Etiquette

       Tips on how to dress/groom (2 or more slides)

       Most commonly asked interview questions (2 or more slides)

       Appropriate conduct during an interview (2 or more slides)

       Recommended follow-up procedures (1 slide)

       If you have ever had/have/interviewed for a job, give personal experience on steps you went through

  • If student gets finished early, have them do this:

o       Using online employment resources, conduct a job search for a marketing position.  Choose two postings and create a Venn diagram illustrating the unique qualifications for each job as well as the common qualifications between them

 

Tuesday-

  • Finish slide/ppt

o       Send to teacher

  • Interview preparation

o       Students will watch video over interview research process

o       Once finished, they will do an interview research worksheet

       Students will find a job opening that interests them.  It should be a job for which you qualify.  They will answer 9 questions

  • Once they are finished, they will start the common interview question worksheet

o       Turn in for test grade

  • We will then watch The Good and the Bad interview

o       Students will have a handout where they will write what “bad” things they saw during the interview and the good things they saw during the interview

  • Students will now fill out the interview methods worksheet

o       Students will do this handout individually

o       Turn in

 

 

Wednesday-

o       From watching the interview process yesterday, students will be given tips on how to write an appropriate thank you note

o       They will take notes over topic and then fill out a thank you note

o       After the Interview:  lesson

o       Students will talk about how to handle rejection

o       W-4 form: how to fill out

o       Students will take notes from a notetaker given to them

o       Once finished, students will take a quiz

Thursday-

o       Resume writing lesson

 

Friday-

o       We will watch Job or No Job

o       Give students handout to fill out as they watch

       Must write down things they notice that is good and bad

 

 

 

Marketing and Management 1

April 18-22, 2022

 

Monday-standard 29 (visual merchandising)

  • First, students will turn in their magazine design
  • We will start the Display design and preparation ppt
  • Students will have notetaker
  • Then have students paint the color wheel
    • Take their time and make pretty (give them paper copy)

 

Tuesday-

  • Finish painting color wheel
  • Next, introduce visual merchandising topic by taking notes via ppt
    • Student will have notetaker
    • Once finished with notes, students will look up 5 New York Window Displays

o      They will copy and paste them into a word document

o      Once they have printed them off, they will look through their notes and draw lines to elements they learned about while taking notes (ex: is it realistic (with manaquins), abstract, color, line, etc. 

o      Must have at least 4-5 things labeled on their handout

 

Wednesday-New standard 30 (career opportunities)

o      Once they have been given a field of interest, have them click on the one that interests them the most

  • Create PPT

 

Friday-

  • Finish up anything we didn’t get done this week

 

 

Marketing and Management 1

April 11-15, 2022

Lesson Plans

 

MONDAY:

Students will see a new folder in TEAMS titled: Review for exam

Within that document they will see documents within that folder.  Make sure they review the kahoot game test review.

 

Test will be 51 questions so please make sure they study.

 

TUESDAY:

Students will take exam.  Give them the entire class period since it is a longer test.  IF you want to grade it, I have the key under my sub plans.  Don’t feel like you have to unless you want something to do. 

 

WEDNESDAY:

Students will look in a new folder in TEAMS titled: Print Advertisement

They will Do #1a and #1b PPT and notetaker, look at #2 and #3 and then #4 is there homework assignment.  They will be creating a magazine cover in Microsoft word.  Everyone should know exactly what to do.  I have explained to them.  But it MUST look like a magazine cover.  The BEST cover design will win a gift card.  There will be a 1st and 2nd place prize.

 

THURSDAY:

Students will continue working on their magazine cover the entire class period.  Make sure they save it.  If they get finished on Thursday (I know some might), have them upload it to the #4 assignment document as a printout.

 

Friday:

Good FRIDAY NO SCHOOL

 

Marketing and Management 1

April 4-8, 2022

Lesson Plans

 

Monday:

Students have a new folder in TEAMS titled:  Branding

  • They will find the PPT and do the notetaker (fill in the blanks) if they haven’t already done that
  • They will create a PPT over “re-branding” of a current business.
    • How branding strategies are used to meet sales and company goals
      • I want this information to be used to tie in the next part of the PPT
    • Then they will find an example of a successful or failed business at a rebranding effort (ex: Old Spice, Coke, JCPenny’s)
    • They may use the 3 businesses I suggested but please make sure shoulder partners don’t have the exact same topic
    • In the slides, please have them do the following:
      • Explain in detail how the business started (year, who created it, where it started, etc.) Also, what kind of product was it, was it popular in just a certain area of the country, etc.
      • Why did the company feel the need to “re-brand”/what year did they try and attempt it
      • What did the “re-branding” look like? Give examples of before and after of their design changes, how much those changes cost the company, what customers were saying about what changes were being made, were they positive or negative?
      • Did the re-branding “work” or “fail”? Why/why not?
      • Are they still in business today?
      • Why/what made them successful/thrive and/or caused them to fail at their re-branding of their business
    • Not giving a recommended number of slides. Just make sure the content is covered (this may include multiple slides over one bullet)

 

TUESDAY:

Students may need more time to work on this PPT, and if that is the case, give them today to finish up the presentation.  Make sure they attach this PPT to the correct document titled: PPT project over “re-branding”

 

WEDNESDAY:

Student will look in new folder in TEAMS titled Types of Promotion

  • They will do notetaker over the PPT

Assignment:

Start Digital Sales Promo worksheets

Write email for a consumer product pitching what type of sales you would use for their product.

 

Thursday:

New Product development PPT and notetaker

Students will do timeline of Social media worksheet

 

Friday:

Snapchat article and assignment

 

 

Marketing and Management 1

March 28-April 1, 2022

Lesson Plans

 

Monday-

  • Students will take notes over types of promotion
    • They will have a notetaker
  • Students will now be asked to recall a time an ad convinced them to purchase the product being advertised.
    • Have students write a paragraph explaining why the ad was effective. Turn in for homework grade
  • Once finished, we will have students look at a flyer that was created for direct mail advertisement.
    • Study flyer and see what all information it has on it.
    • Now student will create a direct mail advertisement for one of the following services:
      • Car sales or services
      • Personal grooming products
      • Pet care products
      • Nutritional supplements
      • Dentistry
      • Take-out food
    • Ask them what information needs to be included on the flyers?

 

Tuesday-standard 29 (visual merchandising)

  • First, students will turn in their magazine design
  • We will start the Display design and preparation ppt
  • Students will have notetaker
  • Then have students paint the color wheel
    • Take their time and make pretty (give them paper copy)

 

Wednesday-

  • Finish painting color wheel
  • Next, introduce visual merchandising topic by taking notes via ppt
    • Student will have notetaker
    • Once finished with notes, students will look up 5 New York Window Displays

o       They will copy and paste them into a word document

o       Once they have printed them off, they will look through their notes and draw lines to elements they learned about while taking notes (ex: is it realistic (with manaquins), abstract, color, line, etc. 

o       Must have at least 4-5 things labeled on their handout

 

Thursday-New standard 30 (career opportunities)

o       Once they have been given a field of interest, have them click on the one that interests them the most

  • Create PPT

 

Friday-

  • Finish up anything we didn’t get done this week

 

Marketing and Management 1

March 21-25, 2022

Lesson plans

 

Monday-

STEM WEEK

Introduce AIDA model

Students will take notes over topic and do brainstorming activity for STEM project

 

Tuesday-

Students will fill out Planning Document

Rough draft of cereal box design

 

Wednesday-

Students will start working on their box design

*they will cover their boxes

*make sure logo is designed

color scheme is selected

*Name of cereal has been established

 

Thursday-

Students continue working on their boxes

 

Friday-

Continuation of cereal box design 

 

Marketing and Management 1

March 7-11, 2022

Lesson plans

 

Monday- Standard 25 (labeling) pg 739 in marketing book

  • Take notes from PPT over packaging & labeling (with notetaker)
  • Then have them find an old label and an updated version of a label (ex: old coke label from 1920s and current label from 2018)   Have them make a venn diagram and compare and contrast the two

 

Tuesday- standard 23 (process of new product and or service development)

pg 705 in marketing book

  • Finish labeling activity (if they didn’t finish from yesterday)
  • Students will be given a PPT over new product development and the order it goes in
  • Takes notes from Notetaker

 

Wednesday- standard 23

Take notes from PPT over new product development

  • Student will have notetaker
  • Do the snap generation article and assignment
  • Timeline of social media apps

 

Thursday-

  • Standard 23 & 24
    • Start notes over Branding
    • Chapter from book

Student will create a powerpoint over how branding strategies are used to meet sales and company goals.  Examine a case study of a successful or failed business attempt at a rebranding effort.  (example would be Coke, JCPenney or Old Spice)   The entire class can choose from those 3 options (so you may just want to assign to each one that way people sitting side by side don’t have the same topic)

Have them tell about the business they choose

When/how they started their business

A little about the business in general

Why/what made them successful/or caused them to fail/thrive at their rebranding attempt 

How did they go about trying to “rebrand” themselves?

Did it work?  Why/why not?

Are they still in business today?

Google slides or PPT

Title slide

Then at least 7 additional slides

 

Friday-

Students will continue working on slideshow

 

 

 

Marketing and Management 1

February 28-March 4, 2022

Lesson Plans

 

Monday-AIDA MODEL

*Students will take notes over AIDA model with a notetaker

 

Cereal box design activity

*Students brainstormed and picked there:

  • Company name
  • Product/cereal name
  • Celebrity, fictional character, made-up character
  • Promotional gimmick (free toys, coupons, games, music, etc)

 

Tuesday-

*Students will create there:

  • Logo
  • Slogan
  • Packaging
  • Focal point of design
  • Color scheme
  • Spacing (too much on package makes it hard to see the most important message).

 

Wednesday-

*Continue working on project. 

 

Thursday-

  • Finalize cereal box

 

Friday-

  • McDonald’s hot coffee lesson
    • Students watched video clip about woman who spilled coffee on her lap
    • Reminded students to see how the media played into this issue
  • Once we were finished with video, students answered these questions on their own sheet of paper
    • https://ed.ted.com/featured/noVRnZ7N#discussion
    • Why do audiences accept some media representations as true, or reject others as false?
    • Do media representations affect our views of particular social groups or issues?
    • Once they had those questions answered, they then answered these questions;
      • Did she deserve the money settlement? Why/why not?
      • Can the media affect our opinion on the topic? Why/why not?
      • Do you think this “topic” will ever go away? Why/why not?
      • How do you think the media plays a role in what people do? (ex: sues over something crazy)

 

 

 

Marketing and Management 1

February 21-25, 2022

Lesson Plans

 

Monday-NO SCHOOL (President’s Day)

 

Tuesday-standard 8

  • Students will do a quick game over standard of living
    • The Bean Game (will take roughly 20-25 minutes)
    • Then do PPT over standard of living and GDP
      • Take notes from notetaker

 

Wednesday-Standard 15 US Protectionism  

What is US Protectionism?

Go to the website below.

https://www.bbc.com/news/world-43512098

On you own paper write #1-7 and answer questions.

Once you have finished reading article, go back and write down what is a:

  • Trade War
  • Tariff
  • Trade Deficit
  • Protectionism
  • How do tariff’s effect me?
  • How do you feel about free trade?
  • What changes would you make if you were the President?
  • https://www.youtube.com/watch?v=Ny6kCk2Q6So Watch youtube video titled Exports and Imports | Protectionism, Tariffs and Who Benefits From Them

 

Thursday-

  • Identify major trade barriers and trade alliances, such as the North American Free Trade Agreement (NAFTA), and craft an argument for or against US Protectionism. Support reasoning with evidence and make recommendations to maintain or remove sanctions affecting a given industry or country.

 

Friday-AIDA MODEL

  • Students will take notes over AIDA model with a notetaker

 

 

Marketing and Management 1

February 14-18, 2022

Lesson Plans

 

Monday-

Depending on if we get all the presentations done with the transportation PPT done, we will move on to new topic

 

  • Benefits vs features lesson (standard 20)
  • Have them go to the collaborative space that is titled Benefits vs Features definition
  • Students will write down what they think a benefit is and what a feature is on a sheet of paper
  • They will then take notes from PPT
  • They will then be told to read article from website:
  • Once students have read article, give them the benefits vs features handout/worksheet about Tahoe and Yukon to complete
  • Once finished, have them pick out 5 products and have them compare just like they did on the worksheet

 

Tuesday-

  • Supply and demand (Standard 13)
    • Do candy activity
  • How much is superstar athletes paid (LeBron James, Kobe Bryant, Stef Curry, etc.) verse or compared to an “average” player?
  • Do you think you would pay more for a 1964 Corvette or a 2004 (assuming they are both in excellent condition)?
  • Which costs more, diamonds or gravel?

·         · 

Ask students why they think some items are more expensive than others. Try to lead the discussion so that students realize that rare things like superstars, antique automobiles, and diamonds are in short supply. So that students think about scarcity, you might ask questions such as, "How many superstars are there in the league, and how many average players are there?" Consequently, students should realize that the cost for the special items is usually higher, because they are harder to acquire.

Extension:
You may wish to tell students the following story about construction nails. Long ago, when houses made of wood were first being built, nails were very expensive. It seems funny to us today, but it's true. Each nail had to be made by hand, pounded into shape by a blacksmith. Though it wasn't difficult, it took time. Even a good blacksmith wouldn't be able to make more than a few hundred nails in an entire day. On the other hand, there are machines today that can manufacture thousands of nails an hour. Because they are so much easier to acquire now-that is, because there is a greater supply of nails-the price has dropped substantially.
  • SUPPLY AND DEMAND AUCTION EXAMPLES
  • Do PPT and notes with notetaker
  • Play marketing bingo with them, time permitting

 

Wednesday-

  • Students will read an article about fingerlings
  • https://www.nytimes.com/2017/12/09/business/fingerling-toy.html
  • Have students then type 1 page paper (double spaced) on an experience that they or someone they know, have experienced, regarding supply and demand of a popular item that they were wanting. Also, write from past holiday seasons, what have been the hot ticket items (what year was it) and have them find if those items went for super expensive/super cheap at the time of their popularity and when/if they died out. 

Using their knowledge of the Law of Supply and Demand, and the Hula Hoops Case Study, ask students to view the Facebook video, One Lucky Little Girl again individually or show it as a whole class. Ask students:

  1. What does this little girl’s reaction tell you about the market for Fingerlings?
  2. What part of the market is at play here? Demand? Supply?

Have students form groups and read the first New York Times article, How the Fingerling Caught On (Robot Grip and All) as 2017’s Hot Toy. Have them only read until they get to “Walmart Sets the Stage” in the article. Using demand and supply graphs, have them show what would happen to the market for Fingerlings when they became “the” toy. They should show a market with one supply curve and two demand curves, the right-most reflecting the increase in demand.

Ask them what they would expect with respect to the market price for Fingerlings. They should answer that it will increase. Now have them read the rest of the article. Still in groups, have them show on their graphs what happens when Walmart caps the price at $15. They should draw a horizontal line at $15 on their graph, representing a shortage. Ask, if price can’t increase, what happens, which is a shortage. Ask, what are some ways that WowWee can address the shortage? – increase production, ignore the $15 price cap. Ask what are the risks of WowWee allowing the shortage to continue? – People get tired of waiting, grow disinterested in the product if it’s too hard to find.

Have students, still in groups, read the second New York Times article How the Bot Stole Christmas: Toys Like Fingerlings Are Snapped Up and Resold. Ask students what the presence of bot-buying does to the market for Fingerlings? It increases demand even further, and increases the price on the black market. Explain that anytime there is a shortage of something, it opens up the possibility of creating a black market for that product, or knock-off products. Ask if they can think of other examples of shortages leading to black markets or substitute products.

Individual Activity

Have students draw D&S of the thing they thought of that they wanted in the warm-up activity. Show what happened when it got close to the holidays. Did the price go up? Discuss as a class.

Assessment

Have students think about something they have wanted and the factors that affected the market for it. Have students complete an exit ticket answering the questions below in their journals or on a piece of paper. Students must hand-in their work before the end of the period.

  • Was it a hot item?
  • Did they get it?
  • Why or why not?
  • Were their parents willing to pay the price? Not willing?
  • Could they not find it (i.e., shortage)?

 


Thursday- standard 9

  • Students will take notes over PPT over the economy and marketing (GDP, standard of living, inflation rates, unemployment rates, productivity rates, stock market reports and CPI (consumer price index)
  • PPT and notetaker

 

Friday-standard 9 (International Monetary Fund, World Bank, and Federal Reserve System)

  • Do the comparison worksheet

 

 

 

Marketing and Management 1

February 7-11, 2022

Lesson Plans

 

Monday-

Review for exam

Kahoot game and crossword activity to help review

 

Tuesday- Standard 12

Unit 1 Exam

  • Students had a kahoot game to review from
  • Also had a crossword puzzle they had to fill out

Take exam

  • Student will do word search to wrap up unit (possible extra points for completing)

 

  • Distinguish between price vs non-price
  • We will take notes
  • Student will create an example sheet (like we did on powerpoint) with their own examples of products that would fall under each category of price vs non-price
    • They will find products and create a table with 5 different products for each topic

 

Wednesday-

  • Student will finish up price vs non price activity and turn in (if they haven’t already)
  • Have them read article about scarcity and have them do a summary over what they read
  • Difference between micro/macroeconomics
    • handout

 

Thursday-

  • Modes of Transportation (standard 18)
    • Students were given copies of pages from the Marketing Essentials book (pages 516-523)
    • They were divided into groups of 4 (they numbered off)
    • Once group was assembled, they were given their topics.
    • They had to be the teacher and create a PPT over their topic and create content they felt was most important to go over (using their handouts)
      • They also had to do PPT in powerpoint and make a notetaker for the class

Friday-

  • Finish up presentations and put on collaboration space

 

 

 

Marketing and Management 1

January 31-February 4, 2022

Lesson Plans

 

Monday-

  • Students will get in their catering business groups and using the food truck template, create what their truck will look like
    • They must first come up with a Name for business
      • Must find a unique way to write it, cool font, etc.
      • Must have color on food truck, can’t be plain
      • Some sort of logo/image to go along with their newly created business
    • Food truck template will be turned in at end of class period. Make sure the rough draft it first on a scrap piece of paper.
  • When they are finished with that, have them go to the Walmart website.
    • Browse the website for a food or cleaning product that is environmentally friendly. Write a 50 word ad for an in-store display that will appeal to as many green consumer needs and segments as possible.  TURN IN.

Tuesday-

  • Today they will create their actual menu available to customers
  • They will need to get on word and create a menu with all the items they will offer
  • It needs to have their pricing for their menu items
    • Each food item they have needs to have a “catchy” name and a short description of what the food is/will taste like
    • Ex: Aussie Chicken Tacos
    • Three grilled chicken tacos topped with crispy slaw, fresh pico de gallo, melted cheese and an herb aioli
    • They must have a full page design. They may look at sample menus but are NOT to copy anyone else’s design
      • Pick a cool font and theme for menu
      • Make food sound delicious just by reading

 

Wednesday-standard 8, 9 &10

  • Business Cycle
    • Students will create an infographic on the business cycle (recession, depression, recovery, peak) and describe what happens to the economy at each stage of the business cycle
    • Cite examples of businesses that could flourish in each stage of the cycle

Thursday- Standard 8

  • PPT over economic systems
  • Word search over business cycle

 

Friday-Standard 11 free enterprise system

  • Notes
  • Write a paper arguing for/against the claim that private ownership, competition, risk and profit motive benefit society

 

 

Marketing and Management 1

January 24-28, 2022

Lesson Plans

 

Monday-

 PPT over Market Segmentations
Magazine Activity
Target Market Handout
 

Tuesday-

  • Mission statement
    • Have them sign on to computers and look up at least 5 different companies mission statements
      • Make mental note of what all they said, if they were similar/different (use venn diagram for this)
    • Students will be given a mission statement handout
    • They will read and then they will get in their groups and come up with their mission statement as a team using the info from the handout
    • Start SWOT analysis notes
    • Do swot analysis business examples
      • Have students get into groups of 2
      • Fill out SWOT handout using the examples provided

 

Wednesday-

  • Finish SWOT analysis notes
  • Products/Services description
    • Students will then get in their groups and decide what products/services they will offer with their catering company
    • They will write this a descriptive as possible
    • Start logo of truck, menu items
    • Menu design ideas

Thursday-

Continue working on logo of truck

 

Friday-

  • Students will watch Shark tank to see what it looks like to get a product up and running
  • Students will have handout for this while they watch Shark Tank

 

Marketing and Management 1

January 17-21, 2022

Lesson Plans

 

Monday-

No School (MLK day)

 

Tuesday-

  • Mission statement
    • Have them sign on to computers and look up at least 5 different companies mission statements
      • Make mental note of what all they said, if they were similar/different (use venn diagram for this)
    • Students will be given a mission statement handout
    • They will read and then they will get in their groups and come up with their mission statement as a team using the info from the handout
    • Start SWOT analysis notes
    • Do swot analysis business examples
      • Have students get into groups of 2
      • Fill out SWOT handout using the examples provided

 

Wednesday-

  • Finish SWOT analysis notes
  • Products/Services description
    • Students will then get in their groups and decide what products/services they will offer with their catering company
    • They will write this a descriptive as possible
    • Start logo of truck, menu items
    • Menu design ideas

Thursday-

Continue working on logo of truck

 

Friday-

  • Students will watch Shark tank to see what it looks like to get a product up and running
  • Students will have handout for this while they watch Shark Tank

 

 

 

 

 

 



 

 

Marketing and Management 1

January 10-14, 2022

Lesson Plans

 

Monday-

Standard 1:

Define marketing and describe the marketing benefits derived from each economic utility (form, time, place, possession, information).  Discuss how each benefit adds value to products and services.

 

  • Have students get in groups of 3 and define marketing on note cards. Then have one student come write their groups definition on board
  • Teacher will go over “definition” of marketing”:
    • The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It involves the process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges that satisfy customers.
    • Students will get in groups of 2
    • Teacher will explain that I will set a timer for 30 minutes
      • In those 30 minutes, students will get on their phones and they will look through all their social media sites they are “connected” to.
      • ½ way through activity, I will ask students to switch to another social media sight to get a different perspective and see if new things were being marketing to them (they will put asterisk/check by the ones that have been featured twice or more)
      • They have to scroll through their feed and every time they see something being marketed to them they will write down what information it was
    • When time is up, we will compare different groups and what they were being marketed

 

Tuesday-

    • Class discussion: were they eye-catching? Do you think it cost them a lot of money to create ad?

They will sign on to their computers and were asked to compare and contrast these two websites:

 

  • Discussion was held about the two websites and how the marketing of them were completely opposites
  • This will lead into how different our marketing strategies are and how they try to market to everyone
 
Wednesday-
  • Introduce “What is Marketing?”/Marketing Strategy
    • We will watch a video by Steve Jobs
    • This video will lead up to how vital making sure you look at and focus on the product/brand
    • Students will take notes from PowerPoint titled Marketing Mix
    • PPT saved in “Marketing and Mgmt I” folder under Marketing mix folder named “Marketing mix PPT”
    • Students will take notes via notetaker
    • For fun, have the student look up the change in apple phones from 2010-present. See when the bigger changes took place and see year to year what all was added (multiple things or very little change)

 

Thursday-standard 1, Standard 3

Once we have watched video, we will talk about the 4 P’s and they will then be assigned a worksheet titled:  4 P’s of Marketing “Create Your Own Product” Activity

They will spend the rest of the class period coming up with their new idea and supporting the 4 Ps.

  • Students will present their new ideas to class

 

Friday-

  • Start standard 1 over economic utilities
    • Show ppt and have students take notes
    • Create foldable over the 5 utilities
 

 

Marketing and Management 1

January 4-7, 2022

Lesson Plans

 

Monday-

Discretionary Day NO SCHOOL

 

Tuesday-

NO SCHOOL Snow

 

Wednesday-

  • Welcome back
    • Tell a little about myself (show PowerPoint if it’s kids I have not had in a while)
    • Hand out papers that need to be signed/go over standards
    • Tell about safety test & notebooks
    • Play ice breaker game
      • Would you rather game
    • Blobs and Lines
    • How to Play
    • In this icebreaker, students are prompted to either line up in some particular order (by birthday, for example) or gather in “blobs” based on something they have in common (similar shoes, for example). What’s great about this game is that it helps students quickly discover things they have in common. It’s also ridiculously easy: Students don’t have to come up with anything clever, and they can respond to every question without thinking too hard about it. This game keeps students moving and talking, and it builds a sense of belonging and community in your classroom.
    • Here are some sample prompts you can use for this game:
    • Line up in alphabetical order by your first names.
    • Line up in alphabetical order by your last names.
    • Gather with people who have the same eye color as you.
    • Gather with people who get to school in the same way as you (car, bus, walk).
    • Line up in order of your birthdays, from January 1 through December 31.
    • Line up in order of how many languages you speak.
    • Gather into 3 blobs: Those who have LOTS of chores at home, those who have A FEW chores at home, and those who have NO chores at home.
    • Gather with people who have the same favorite season as you.
  • Explain class rules, expectations, where things are located in room, bathroom chart, phones, trash, etc.

 

Thursday-

Take up all papers (course guide and standards)

Students will add the ACT practice test to their bookmarks on their computers

 

Standard 1:

Define marketing and describe the marketing benefits derived from each economic utility (form, time, place, possession, information).  Discuss how each benefit adds value to products and services.

 

  • Have students get in groups of 3 and define marketing on note cards. Then have one student come write their groups definition on board
  • Teacher will go over “definition” of marketing”:
    • The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It involves the process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges that satisfy customers.
    • Students will get in groups of 2
    • Teacher will explain that I will set a timer for 30 minutes
      • In those 30 minutes, students will get on their phones and they will look through all their social media sites they are “connected” to.
      • ½ way through activity, I will ask students to switch to another social media sight to get a different perspective and see if new things were being marketing to them (they will put asterisk/check by the ones that have been featured twice or more)
      • They have to scroll through their feed and every time they see something being marketed to them they will write down what information it was
    • When time is up, we will compare different groups and what they were being marketed
    • Class discussion: were they eye-catching? Do you think it cost them a lot of money to create ad?

They will sign on to their computers and were asked to compare and contrast these two websites:

 

  • Discussion was held about the two websites and how the marketing of them were completely opposites
  • This will lead into how different our marketing strategies are and how they try to market to everyone

 

Friday- Standard 1, 3

  • Introduce “What is Marketing?”/Marketing Strategy
    • We will watch a video by Steve Jobs
    • This video will lead up to how vital making sure you look at and focus on the product/brand
    • Students will take notes from PowerPoint titled Marketing Mix
    • PPT saved in “Marketing and Mgmt I” folder under Marketing mix folder named “Marketing mix PPT”
    • Students will take notes via notetaker
    • For fun, have the student look up the change in apple phones from 2010-present. See when the bigger changes took place and see year to year what all was added (multiple things or very little change)