Marketing and Management II

Marketing and Management 2

April 29-May 3, 2024

Lesson Plans

Monday-

Never got start the new social media trends PPT project

*Students will start this and work the rest of the week on this project

Tuesday-

Continue working on PPT

Wednesday-

Continue working on PPT

Thursday-

Continue working on PPT

Friday-

Finalize PPT and present

Marketing and Management 2

April 22-26, 2024

Lesson Plans

SENIOR TRIP WEEK

Monday-

Never got start the new social media trends PPT project

*Students will start this and work the rest of the week on this project

Tuesday-

Continue working on PPT

Wednesday-

Continue working on PPT

Thursday-

Continue working on PPT

Friday-

Finalize PPT and present

Marketing and Management 2

April 15-19, 2024

Lesson Plans

EOC Testing (days and schedules are different each day so some blocks may be cut short)

Monday-

Most students will be testing this day

Tuesday-

Finish talking about Focus group activity from last week

Start new standard-Social Media trends

Students will pick from the following topics;

Live video, chatbots, influencer marketing, Paid advertisements, QR codes, augmented reality, facebook groups, vertical videos, cloud technology, social messaging, story functions, GIFS, hastags, emoji’s, filters, buy now, bitmoji, podcasting, vlogging, mobile ready content

They will create a PPT over these topics with specific directions

Wednesday-

Continue working on PPT

Thursday-

Will only have a few students that day due to testing

Friday-

Continue working on PPT

Marketing and Management 2

April 8-12, 2024

Lesson Plans

Monday-

Finish up their posters and turn in

Tuesday-

Standard 18 folder-#3 Assignment. They are to write a paper. Directions are in the teams folder.

Wednesday-

Shark Tank assignment

Watch and write 3 different summaries over 3 presentations

Thursday-

Std 24 Debt and Equity capital

Students watched a video over what topic is. Then we talked about what the differences are. They then filled out a worksheet where they wrote the pros and cons (5 each) of debt capital and equity capital

Friday-

Going back to standard 18 (social media)

They will start the process of what a focus group is and get in groups and do a “mock” focus group

Marketing and Management 2

April 1-5, 2024

Lesson Plans

Monday-

NO SCHOOL

Tuesday-

New Standard (18) Social Media

Students will watch a quick 5 minute video

THEN read an article about importance of social media. They will then write 10 things and once read, they will summarize each “topic” into one sentence.

Once finished, they will start writing a paper over social media with specific guidelines on what paper is written about. All this info will be in their teams folder titled “Std 18-social media”

They will be looking at the one titled #3 Assignment

Wednesday-

Students may need to finish up paper for the first few minutes of class.

Start #4 about focus groups

(start webquest if time permists)

Thursday-

Finish or start webquest over Digital Marketing

Start poster over digital marketing

Topics include:

Content marketing

Influencer marketing

Social media marketing

AI Marketing

Email marketing

Affiliate Marketing

Google Analytics

Social Listening

Brand content

Blogging

Friday-

Finish up poster over digital marketing

Marketing and Management 2

March 25-29^th, 2024

Lesson Plans

Monday-

New Assignment in teams: Standard 14 Product Life Cycle

They will do the Webquest

TOPIC: Penetration pricing or price skimming: What is the difference. They will be writing a paper over these definitions and which one they feel is the best option.

Tuesday-

Product Life Cycle worksheet “What happens during the product life cycle?”

Students will cut out the squares and place on chart. Once they have cut out and placed, we will go over PPT and they can change their handout if they misplaced any of their squares

Then do PPT over Product Life Cycle

Wednesday-

Pricing based on the product life cycle: Do PPT

Activities within the PPT we will do: student will find products that fit the penetration pricing/skimming pricing/status quo and give examples THEN do the new water pricing activity

Thursday- JUNIORS take the ACT

Seniors-community service day at Fairgrounds

Sophomores-TCAT

Freshmen-in gym with guidance

Friday-

NO SCHOOL

Marketing and Management 2

March 18-22, 2024

Lesson Plans

Monday-

Students are continuing work on their International Cultural Differences PPT presentation

Tuesday-

Last day to wrap up their cultural differences PPT research

Must have everything done

Wednesday-

Students will present their PPT over their findings

Thursday-

*all county 8^th graders will be coming to tour our CTE department. This day, my class will have a sub and will be placed somewhere else.

New Assignment in teams: Standard 14 Product Life Cycle

They will do the Webquest

Friday-

Penetration pricing or price skimming: What is the difference. They will be writing a paper over these definitions and which one they feel is the best option.

Product Life Cycle worksheet “What happens during the product life cycle?”

Students will cut out the squares and place on chart. Once they have cut out and placed, we will go over PPT and they can change their handout if they misplaced any of their squares

Then do PPT over Product Life Cycle

Marketing and Management 2

March 4-8, 2024

Lesson Plans

Monday-

Standard 10 (ethical dilemmas)

Students will cite examples of how US business practices differ from those of other countries.

Tuesday-

NO SCHOOL (election day)

Wednesday-

*Scavenger hunt over business practices and what international partners are

*Students will fill out a chart about 6 different countries and list/compare their greetings, gestures, visiting and eating habits are

Thursday-

Cite the differences between centralized buying and decentralized buying. Identify benefits and challenges of each.

*Activity: students will be given a website link and handout where they have to answer a given amount of questions. Must find answers on those two documents given to them.

Friday-

Make up day (work on anything that needs to be turned in before spring break)

Marketing and Management 2

February 26-March 1, 2024

Lesson Plans

Monday-

Students continued to work on Resort Project

Tuesday-

Students continued to work on resort Project

Wednesday-

Students continued to work on Resort Project and this was their final day to complete and get added to teams (and/or send to me via email)

Thursday-

Shark Tank day

Friday-

Students will work on new standard 9 Consumer and Trade Laws

*They will have a chart of 4 different laws they will investigate and research. They have specific questions they are answering about each topic and then have a final paragraph they must answer based off their feelings

Marketing and Management 2

February 19-23, 2024

Lesson plans

Monday-

NO SCHOOL (President’s day)

Tuesday-

Students will continue working on their resort project

Wednesday-

Students will continue working on their resort project

Thursday-

Students will continue working on their resort project

Friday-

Students will finish up their project and present

Marketing and Management 2

February 12-16, 2024

Lesson Plans

Monday-Standard 7

Students will be creating a company-oriented manual, including sections on, but not limited to, the following:

Hiring

Compensation

Scheduling, including vacation, sick, and paid time off

Social media compliance policy

Handling grievances

Addressing customer feedback

Performance assessments, including performance improvements and rewards

Promotions, transfers, and dismissals

Ethics in the workplace

Tuesday-

Students will continue to work on their company-oriented manual

Wednesday-

]Students will continue working on their manual-they should be getting close to being finished

Thursday-

Students will turn in their manual

We will start a new standard (8)

Students will be given a group project. They will be creating a marketing plan for a new resort they will be creating. They will be making an executive summary with SWOT, cost analysis, marketing strategies, etc.

Friday-

Work on their project

Marketing and Management 2

February 5-9, 2024

Lesson Plans

Monday-

Students will continue working on their scripts that started last Friday

They will finish up this activity and attach it in teams

Tuesday-

Students will take quiz over management functions

New-standard 5

We will go over the PPT and students don’t have a notetaker but must write down 1 takeaway from each slide

Then do #1-3 Business Case study

*Time permitting: They will do the scenarios: What Would you do?

Wednesday-

Finish/start Scenarios: What would you do?

How you would handle a difficult workplace scenario article

Tough situations for managers activity

Thursday-

Finish up tough situations for managers if not finished from day before

New standard-standard 6

motivational management techniques that do not include money and describe characteristics of the situation in which each may be chosen to motivate employees

*Students will do PPT/notetaker

GIST article about motivating techniques

Friday-

New Standard 7

Students will be creating a company-oriented manual, including sections on, but not limited to, the following:

Hiring

Compensation

Scheduling, including vacation, sick, and paid time off

Social media compliance policy

Handling grievances

Addressing customer feedback

Performance assessments, including performance improvements and rewards

Promotions, transfers, and dismissals

Ethics in the workplace

Marketing and Management 2

January 29-February 2, 2024

Lesson Plans

Monday-

Finished up their infographic over LLC’s and turn in

Tuesday-

We discussed the difference in manager vs leader

We will do a group activity where they will each get a large post-it and have a list of duties that they have to sort into what a manager does and a leader does

Discussed after done

Wednesday-

Students will learn the difference between horizontally organized and vertically organized companies

Do PPT/notetaker

Thursday-

Finish up a short activity with horizontal/vertical companies

standard 4

Watch YouTube video titled Four functions of management planning,organizing, leading controlling video lesson and example

Four Functions of Management Planning, Organizing, Leading Controlling Video Lesson and Example Yo - YouTube https://www.youtube.com/watch?v=KBfp4pzBIm8

Functions of Management Graphic Organizer

*have students brainstorm all the different tasks that are associated with each topic (we will discuss our lists once everyone is done)

*PPT (student listens as we discuss each point)

Marketing and Management 2

January 24-26, 2024

Lesson Plans

Monday-

No school (snow day)

Tuesday-

No school (snow day)

Wednesday-

No school (snow day)

Thursday-

They did NOT get finalize their business ownership booklet they started working on before the snow. IF they are finished, have them turn the booklet it. Some will still need more time to work and tell them it is due at the END of class. No exceptions. They must turn in what they have (regardless if they are done or not).

Friday

Students will now do an infographic over what a LLC is (Limited Liability Company). They will need to do their research and put appropriate information on it (as if everyone that sees their infographic has no clue what the topic is). Must be colorful and have great information. Tell fun facts about topic, definition, examples that people would understand what it is, etc.) Let them work on the entire class period. Tell them NOT to rush this. It MUST look professional. I will count this as a quiz grade. They will have this class period to work and tomorrow’s class to finish it.

Marketing and Management 2

January 15-19, 2024

Lesson Plans

NO SCHOOL THE ENTIRE WEEK DUE TO SNOW

Marketing and Management 2

January 8-12, 2024

Lesson Plans

Monday-

Students will continue working on their booklet and turn in at end of class period.

Tuesday-

Students will now discover what a LLC is (Limited Liability Company) and create an infographic to illustrate and explain to others what it is

Wednesday-standard 5

Finish up infographic and turn in.

Create a venn diagram over the comparison of entrepreneurs to that of a manager
Assignment: Why is entrepreneurship important to he US Economy? (in standard 2 folder-do almost all the assignments in folder in TEAMS class notebook)
Students will do the management skills: 101 handout
- They will look up a given website on their handout
  - https://corporatefinanceinstitute.com/resources/careers/soft-skills/management-skills/
  - and summarize the whole article in about 1/2 page, then they have to scale down their summary and do it on an index card
- Then they have to write one sentence on a post-it note to summarize the entire article

Thursday-

Students will watch a video over Leaders vs Managers

Students will be divided into teams of 4 and each will be given the manager vs leader table
- They will then be given a piece of large post-it note paper
- They then have to divide the list into the proper categories: manager or leader
Go over as a group once everyone is done (have student post their groups list on board, then have them highlight the ones they got correct on each side)

Friday-standard 3

Students will learn the difference between horizontally organized and vertically organized companies.

Do PPT and notetaker and activity

Marketing and Management 2

January 1-5, 2024

Lesson Plans

Monday-No School

New Year’s Day

Tuesday-

No School

Wednesday-

Give out paperwork and safety test for any that haven’t had it this year. We will go over rules, cell phones, assign cell phone boxes, etc.

Get teams set up.

Thursday-

Turn in paperwork

standard 1 (identify forms of business ownership (Sole proprietorship, partnership, corporation; compare advantages/disadvantages)

Students will start off by doing a PPT and notetaker about all the info above.

https://www.investopedia.com/video/play/corporation-0/ better understanding of corporations

Start standard 1

https://www.youtube.com/watch?v=6fidL51oakg How Franchising Works: An illustrated guide

Friday-

Student will then work on the business ownership case studies (they can work on this with a partner)

We will go over together

Students will then compare the advantages and disadvantages of each. They will create a booklet of each of the business ownerships (sole proprietorship, partnership, corporation, direct sales, franchise)

Must have pictures, information and be bound together to make a book.

Marketing and Management 2

April 3-7, 2023

Lesson Plans

Monday-

Start a new standard 14 product life cycle

Do the webquest

Do product life cycle activity

Tuesday-

Finish up product life cycle activity

Do the investigation assignment

Wednesday-

Start new standard 15 markups and markdowns

They will do 6 worksheets within that folder

Thursday-

STEM day (all day activities)

Friday-

Good Friday NO SCHOOL

Marketing and Management 2

March 27-31, 2023

Lesson Plans

Monday-Standard 15 markups and markdowns

Students will learn how to markup and markdown merchandise by doing 5 worksheets with problems to solve

Tuesday-Standard 24 equity and debt capital

Students will watch videos and do worksheets about topic

Wednesday-

Continue lesson over equity and debt capital

Thursday-Standard 25 credit worthiness

Students will be given questions and worksheets to answer over this topic

Friday-

Continue working on credit worthiness

project

Marketing and Management 2

March 20-24, 2023

Lesson Plans

Monday-

Students will finish up work from previous week (big project they didn’t get finished)

Tuesday-

Students will use this day as a make up work day. LOTS need to get caught up on missing assignments

Wednesday-

Review for test with quizlet and matching vocabulary

Thursday-

Students will take Test over price and distribution

Friday-

Article assignment and GIST summary

Marketing and Management 2

March 6-10, 2023

Lesson Plans

Marketing and management II

April 11-15, 2022

Lesson Plans

MONDAY:

Students will have a new folder in TEAMS titled: Std 14 Product Life Cycle

Students will do a “webquest” and find answers to those questions via google

THEN they will create a 5 slide PPT over the product life cycle

Product Life Cycle Activity Requirements (100 points)

Use PowerPoint and create 5 slides representing each stage of the business cycle:

Slide 1: Intro and explain the product life cycle (10 points)

Slides 2-5: Picture representing each stage, three examples of products in each stage, label and define the stage. (60 points)

Creativity and clarity of information (30 points)

TUESDAY:

Within the Std 14 Product life cycle folder, they will look for the document titled:

Investigation assignment

Look up the definitions and meaning of and type below:

Penetration pricing:

Price skimming:

Do a little bit of research on those topics above you just looked up.

You will be writing an argument supporting either penetration pricing or price skimming as the best pricing strategy to employ when launching a new product.

Please cite examples from news media or other appropriate texts of how each strategy was used in recent product introductions.

You will type this in a word document. Must be at least 3/4 page (double spaced).

This will take all class period.

WEDNESDAY:

Students need to look in their TEAMS folder titled: Std 13-pricing

They will do the Quizlet document and answer questions as well as study the quizlet to help review for the test on Thursday.

****PLEASE REMIND THEM MULTIPLE TIMES THEY WILL TAKE A TEST ON THURSDAY.

Make sure they review the PPT and notetaker. That is where they will get all their answers for the questions.

Here are the answer to their questions. Please go over with them to make sure they have the correct answers.

What are some factors you should consider when pricing?

Maximize sales

Increase profits

Discourage competition

Attract customers

Establish an image

What are the 4 types of pricing?

Competitive

Time-Based Pricing.

Bundling

Pricing an Idea

List 1 federal pricing law and its definition.

Price-Fixing- Price fixing is an agreement (written, verbal, or inferred from conduct) among competitors that raises, lowers, or stabilizes prices or competitive terms.

Price Discrimination- You aren’t allowed to discriminate in the price they charge companies in their channel.

Price Advertising- You can’t mislead your consumers on pricing through advertising.

Bait-and-switch- You can’t claim a price is low to lure a customer and then tell them the offer isn’t available anymore when they are interested in the product.

Unit Pricing- Products sold in different quantities or package sizes must include the unit basic price.

What is the difference between an Enhance Product and an Extended Product?

Enhance Product- These are the “fancier” version of the basic product. They come with many additional features, etc. to try and reach a different customer.

Extended Product- This is an additional service to the already existing products. Its when a business is offering additional services to keep their customers happy.

What is the difference between a direct and in-direct distribution channel?

Direct Channel- Distribution channel in which a producer supplies or serves directly to an ultimate user or consumer, without any middleman (agent, distributor, wholesaler, retailer).

Indirect Channel-A chain of intermediaries through which a product moves in order to be made available for purchase by a consumer.

List 2 factors to consider with distribution and your company.

Transportation

Product Storage and Handling

Packaging

Information Processing

Receiving Goods to Sell

What are 3 types of Transportation?

Railroads

Trucks

Airplanes

Pipelines

Ships and Boats

THURSDAY:

Pricing and distribution test (this shouldn’t take long but let them take their time). Once finished, they can chill or get on the computers.

Friday:

Job or No Job

Marketing and Management II

February 27-March 3, 2023

Lesson Plans

MONDAY:

Students have been sent a new folder in TEAMS titled: Pricing

Students will do PPT and notetaker over pricing

Activity: Students will be doing a company distribution worksheet

TUESDAY:

Students will work on a new project. They will be researching 2 new projects on Kickstarter.com

They have a list of requirements and expectations to follow for this project

WEDNESDAY:

Students will work on Kickstarter.com project

Thursday-

Students will continue working on project (may can start presenting???)

Friday-

Students will finish up activity (but it might take them all week to finish up presentations and check the rubric)

Marketing and Management II

February 20-24, 2023

Lesson Plans

Monday- NO SCHOOL

Tuesday-

Standard 20

iCEV lesson Marketing Research

PPT

Activity connections

Wednesday-

Marketing Research Plan-students will be writing a marketing plan for a set scenario

Thursday-

Continue working on marketing plan

Friday-

Defining problem

Developing an approach

Collecting data

Analyzing and interpreting data

Marketing and Management 2

February 13-17, 2023

Lesson Plans

Monday-Standard 14

Students will create a Chart explaining what penetration pricing and price skimming is.

Once they establish the definitions, they will find examples of each topic and put in their chart.

Write an argument supporting either penetration pricing or price skimming as the best pricing strategy to employ when launching a new product.

Cite examples from news media or other appropriate texts of how each strategy was used in recent product introductions.

Tuesday-standard 15

Show students how to calculate retail percentage markups and markdowns in dollars and percentages.

Students will have a worksheet with samples of problems.

Once they know how to calculate these, they will do a write up about how a company’s profits relate to markup.

Wednesday-

Standard 16 analyze journal articles about effective institutional promotions (EX: Macy’s Thanksgiving Parade).

Thursday-

Continue working on the institutional promotion activity

Friday-

Shark Tank vocab lesson

Marketing and Management II

February 6-10, 2023

Lesson Plans

Monday-standard 12

Describe a six month merchandise plan

Tuesday-Standard 12

Continue with 6-month plan

Wednesday-

New standard factors that can affect pricing

Thursday-

Standard 14

Pricing and product life cycle

Friday-

Shark Tank investigation

Marketing and Management 2

January 30-February 3, 2023

Lesson Plans

Monday-standard 9 (legal and ethical issues)

Consumer and trade laws or business practices

Research Sherman Antitrust Act, The Robinson-Patman Act and the Consumer Product Safety Act that can affect businesses.

*Students will be filling out a comparison chart. Students will do this on teams.

Tuesday-Standard 10 (ethical dilemmas)

Students will cite examples of how US business practices differ from those of other countries. *

*Scavenger hunt over business practices and what international partners are

*Students will fill out a chart about 6 different countries and list/compare their greetings, gestures, visiting and eating habits are

Thursday-Standard 10 (ethical dilemmas)

Students will create a list of ethical dilemmas that could be encountered when conducting business with international partners

Friday-Standard 10/11

Cite the differences between centralized buying and decentralized buying. Identify benefits and challenges of each.

*Activity: students will be given a website link and handout where they have to answer a given amount of questions. Must find answers on those two documents given to them.

Marketing and Management II

January 23-27, 2023

Lesson Plans

Monday-Standard 7

Students will be creating a company-oriented manual, including sections on, but not limited to, the following:

Hiring

Compensation

Scheduling, including vacation, sick, and paid time off

Social media compliance policy

Handling grievances

Addressing customer feedback

Performance assessments, including performance improvements and rewards

Promotions, transfers, and dismissals

Ethics in the workplace

Tuesday-

Students will continue to work on their company-oriented manual

Wednesday-

Students will turn in their manual

We will start a new standard (8)

Thursday-

Work on their project

Friday-

Work on their project

Marketing and Management II

January 16-20, 2023

Lesson Plans

Monday-

No school (MLK day)

Tuesday-standard 4

Four functions of management activities

Wednesday-standard 5

Management skills-Role Playing

How you would handle a difficult workplace scenario

Thursday-standard 6

motivational management techniques that do not include money and describe characteristics of the situation in which each may be chosen to motivate employees

Friday-

Youtube videos Shark Tank with handout

Marketing and Management 2

January 9-13, 2023

Lesson Plans

Monday-

Students will now discover what a LLC is (Limited Liability Company) and create an infographic to illustrate and explain to others what it is

Tuesday-standard 5

Finish up infographic and turn in.

Create a venn diagram over the comparison of entrepreneurs to that of a manager
Assignment: Why is entrepreneurship important to he US Economy? (in standard 2 folder-do almost all the assignments in folder in TEAMS class notebook)
Students will do the management skills: 101 handout
- They will look up a given website on their handout
  - https://corporatefinanceinstitute.com/resources/careers/soft-skills/management-skills/
  - and summarize the whole article in about 1/2 page, then they have to scale down their summary and do it on an index card
- Then they have to write one sentence on a post-it note to summarize the entire article

Wednesday-

Students will watch a video over Leaders vs Managers

Students will be divided into teams of 4 and each will be given the manager vs leader table
- They will then be given a piece of large post-it note paper
- They then have to divide the list into the proper categories: manager or leader
Go over as a group once everyone is done (have student post their groups list on board, then have them highlight the ones they got correct on each side)

Thursday-standard 3

Students will learn the difference between horizontally organized and vertically organized companies.

Do PPT and notetaker and activity

Friday-

Monday-standard 4

Watch youtube video titled Four functions of management planning,organizing, leading controlling video lesson and example

Four Functions of Management Planning, Organizing, Leading Controlling Video Lesson and Example Yo - YouTube https://www.youtube.com/watch?v=KBfp4pzBIm8

Functions of Management Graphic Organizer

*have students brainstorm all the different tasks that are associated with each topic (we will discuss our lists once everyone is done)

*PPT (student listens as we discuss each point)

Marketing and Management 2

January 4-6, 2023

Lesson Plans

Wednesday-standard 1 (identify forms of business ownership (Sole proprietorship, partnership, corporation; compare advantages/disadvantages)

Students will start off by doing a PPT and notetaker about all the info above.

https://www.investopedia.com/video/play/corporation-0/ better understanding of corporations

Start standard 1

https://www.youtube.com/watch?v=6fidL51oakg How Franchising Works: An illustrated guide

Thursday-

Student will then work on the business ownership case studies (they can work on this with a partner)

We will go over together

Must have pictures, information and be bound together to make a book.

Friday-

Students will continue working on their booklet and turn in at end of class period.

Marketing and Management II

May 9-13, 2022

Lesson Plans

Monday-Standard 22

Students will identify the various types of business risk (they will describe ways in which businesses can manage risk).

They will provide examples of how risk reduction or prevention can apply to the following areas:

Employee screening and training
Safety conditions and safety instructions
Employee theft
Shoplifting
Reduction in workplace threats

They will create a PPT over the above material

Tuesday-

Students will continue working on PPT and reviewing for Vol State Dual Credit Exam (they take test Wednesday at 9:30am)

Wednesday-

Go over the Vol State exam

Students will start new standard 23

Students will create brochure over the following topic:

*they will cite the differences in property insurance and liability insurance. They will also cite the features of each one.

*If they can obtain an online quote of get some information for minimum liability insurance coverage for a business, using square footage and inventory on hand

Thursday-

Students will continue working on the brochure (must include pictures and be very informative)

Friday-standard 26

Student will identify types of financial documents typically included in a business plan. They will collect and create a folder with the following information:

*personal financial statement

*estimated startup costs

*projected business income statement for one quarter

*projected balance sheet after one year

Marketing and Management II

May 2-6, 2022

Lesson Plans

Monday-

Continue working on credit worthiness

Tuesday-

No School Election Day

Wednesday-

Senior walk (only a few students will be present)

Thursday-

Students will work on equity vs debit capital chart

Friday-

Make up day for missing work

Marketing and Management II

April 25-29, 2022

Lesson Plans

Monday-Standard 15 markups and markdowns

Students will learn how to markup and markdown merchandise by doing 5 worksheets with problems to solve

Tuesday-Standard 24 equity and debt capital

Students will watch videos and do worksheets about topic

Wednesday-

Continue lesson over equity and debt capital

Thursday-Standard 25 credit worthiness

Students will be given questions and worksheets to answer over this topic

Friday-

Continue working on credit worthiness

project

Marketing and Management II

April 18-22, 2022